3 Factors that are causing your low reach on Pinterest!
What is causing so many accounts to have a low reach? Well, it can be one of three things. So in this post today, I will break down all 3!
Hey, I’m Megan! If you are new to my blog, welcome! I have been working in the Pinterest Marketing field since early 2015 and have trained over 7,000 students in Pinterest Marketing and How to become a Pinterest Virtual Assistant.
In my seven-year journey, I have encountered three significant factors that play a massive role in low reach and low performance on the platform.
One. Your account isn’t established yet.
What does Pinterest consider an “established account?”
An established account is an account that has been active for at least eight months. The eight-month mark seems to be the sweet spot for when MOST accounts take off.
But, that is only if you have been pinning correctly and consistently.
Often new clients will come to me and say their account is established because it’s five years old. But they have taken a few months off of pinning.
That’s all it takes. In fact, pinning sporadically is the worst thing you can do. It takes a HUGE hit to your confidence score.
Pinterest favors consistency and activity. They make more money when you are active on the platform. And they like when they make more money, so when your activity plays a part in that, your content gets a larger reach. Check out my post here if you don’t know what a confidence score is.
The main takeaway? Stay consistent! Take advantage of the FREE Pinterest scheduler and batch create your content. It’s VERY typical to have low impressions on non-established accounts. However, you will see steady growth with consistent and proper pinning. I PROMISE!
Two. Re-pin threads.
We often talk about these during our weekly live training sessions if you are in my private student group.
What is a re-pin thread? If you are a part of any blogging, business, or Pinterest-focused Facebook groups, you may have run across one or two. AND you may have participated in one yourself.
A re-pin thread is a thread that is posted in one of these groups and typically has rules like the one in this image.
The big issue with these threads is that 99% of the time, your pin is being saved to a non-relevant, non-SEO optimized board. Pinterest boards that contain 100s if not 1,000s of pins with topics all over the place.
And when 30+ people are participating in this thread, your pin is being saved to multiple non-relevant boards.
This tells the algorithm you are not creating relevant content since your pin was saved to a non-relevant board. It can be detrimental to your account. It’s hard to bring an account back into the green when a user has been pinning improperly for so long. NOT impossible, but challenging.
Even if you have a low following, your pin will get a much better reach and help your overall account performance if it’s pinned to a relevant SEO-optimized board. Pinterest is a visual search engine, and SEO is one of the most critical factors.
From Tailwind: “Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content. Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest.”
Okay, so there are mixed opinions on these. However, they go hand-in-hand with the re-pin threads.
If the group board you are pinning to is specific to your niche and appropriately optimized, then pin away! Remember best practices and that you do NOT want to re-pin the same image to more than one board.
If you are pinning to a group board, you upload your pin directly to that board, and that’s where it stays. Pinning a pin image to more than one board can easily set off a spam filter. So make sure you are up to date with current best practices.
Here is an example of a board you do not want to pin to. As you can see, the title and description are not optimized, AND there are a variety of topics saved to this board.
If you are pinning to boards like these, STOP.
Make sure your boards have optimized titles and descriptions. Make sure all the pins in that board are relevant to the topic of the board. Even if your board only has ten followers, it will be more beneficial to pin to your board over a non-relevant group board.
If you are reading this post due to a low reach, keep these tips in mind:
- Make sure your ENTIRE profile is optimized correctly. From your handle to your display name, about me, and of course, all of your boards. Remember, proper SEO is one of the key factors for success on this platform.
- Fresh pin images are KING! Even if you don’t have a ton of content, you can create multiple fresh pin images for one post. Make sure the pins look different so they are considered new & fresh.
- Make sure you aren’t pinning with outdated practices. You no longer need to pin 20 images a day. Most accounts grow well with one fresh new image each day.
- Take advantage of your analytics to see what content of yours is currently performing well for your specific audience. Create more of it.
- And most importantly, stay consistent! You can batch create content on a Monday and schedule it to be pinned throughout the week with the FREE Pinterest scheduler. It will take some time and work, but it will pay off.
I average 75k+ views to my blog monthly, JUST from Pinterest!
Click here to learn more about Pinterest Marketing, best practices, and proper SEO!