I have been wanting to write this post for some time as I have been getting about 15-20 of the same question every single day. “Why are my monthly Pinterest views taking such a huge hit?”

First off, your monthly Pinterest views are simply showing you how many people are seeing your content each month. So yes, the more views the better. However, more views don’t necessarily mean more traffic back to your website.

Focusing on your Pin Metrics and how your pins are converting will help you with that.

Every year between the months of August and December, Pinterest sees a HUGE spike in users. Why? The holiday season is fast approaching and people usually start looking for Halloween ideas in August!

Then, January rolls around, and users see a HUGE drop in their monthly Pinterest views. Why? There are roughly 30% fewer users active on the platform. I like to call it, the “seasonal slump.”

Again, this is not a reason to freak out. Unless your website traffic is being directly affected, then you may have to change some things. Such as how many pins you are pinning and how oftern.

Here is a quick rundown on the Pinterest Algorithm.

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This is the Pinterest, “Smart Feed.” It’s the algorithm that Pinterest uses to determine what a user sees in their home feed.

Pinterest wants you to see content you are interested in. Pinterest priorities and ranks pins based on their quality and SEO, which is all determined by the algorithm.

Sometimes they change their algorithm. So while one week they are basing things off domain quality. (Pins being pinned directly from your website, showing Pinterest you are creating quality content people want to save.) This is why you ALWAYS want to have pinnable images in your post! And a “pin it” plug in!

The next week they could be pulling content based on relevance. Here is where good SEO comes into play.

The point is, the algorithm is always changing. So your views will ALWAYS be changing. And you need to know that isn’t nessesarily a make or break deal!

I have seen users with well over a million monthly Pinterest views, but they get very little traffic back to their site. Again, monthly views ONLY mean how many people are seeing your content. NOT interacting with it.

Then, I have had users with low monthly views, 200,000, and they get TONS of traffic back to their site.

It’s all about conversion my friends.

A cool new feature.

Carousel Pins.

Carousel pins are a cool new feature that all Pinterest for Business accounts have access to. It lets you add up to 5 images that rotate, but all link to the same PIN URL.

However, each image can be linked to a different URL on your site. You also have the option for different titles AND descriptions.

I have yet to create a carousel pin, but I am going to guess these pins will be prioritized for distribution as Pinterest wants other users to see this awesome new feature and start using it!

So, if Pinterest confuses the HECK out of ya, click here and let me walk you through it ALL!

Happy Pinning!

xo Megan