What is the best time of day to pin? This a question I get asked pretty often! Especially lately!
With it not being as easy to get that high reach as it used to be, what time of day you pin on Pinterest matters. On Pinterest, users are active at different times throughout the day, so you want your pin to go out at the perfect time. That way, it can get the most eyes on it when it’s hot off the press!
Now, you know, before I get into the nitty-gritty of it, I will break down a few things you need to ensure you are doing first before worrying about when you should be pinning.
Sure, pinning at the perfect time will help you get a boost, but not if your account/pins are not set-up correctly. (Insert eye roll) Yes, I know you may have heard me talk about the below tips more than once, but you guys, they are still, to this day, the BIGGEST and most common mistakes I see when people reach out to me about their very low-reach.
HELLO SEO! Pinterest is a what? Search engine.
Yes, you probably already know this, but you would be shocked to learn that over 80% of Pinterest for business users use improper SEO. And honestly, in my seven years of experience, it’s probably more than that. I have had MANY people reach out to me who have worked with a Pinterest VA who was also using improper SEO.
SEO on Pinterest is different than SEO on Google. And you need to make sure your ENTIRE profile, from your display name, about me, to every single one of your board titles and descriptions, are optimized PROPERLY, or your reach will be LESS than half of what it could be with proper SEO.
Make sure you are up-to-date on that!
Also, be sure you are up-to-date on best practices and pining strategies. Improper pinning will not only get your account flagged but also make it almost impossible to get eyes on your pins.
OK! What time of day should you be pinning?
A study by Co-Schedule found that 70% of Pinterest users are active on the platform between the hours of 8:00-11:00 pm. With the peak time being right around 9:00 pm.
You want your FRESH pin image to be going out around these times. Pinterest likes to show users as much fresh new content as possible, and if you post when YOUR audience is most active, you will get more engagement.
Now, I have worked with 100’s of clients, and I will note that this is true for about 70% of them. The other 30% not so much. I have a few clients who’s pins do VERY well in the morning hours.
Every single account will be different. Let me say that again; EVERY SINGLE ACCOUNT WILL BE DIFFERENT. Even if you are in the same niche as your bestie, your audiences may look different, and they may be active at different times throughout the day.
I reiterate that because I am sure you have read more than one article on Pinterest that is telling you to do something a certain way that worked for them to get a million views.
Something you want to keep in mind about anything pertaining to Pinterest Marketing is that we all have different audiences. What works for one account in terms of strategy and timing most likely won’t work for the next. You have to find what works best for YOU.
The strategy I have used for myself and all of my clients works like a CHARM. It takes a little effort, but it’s 100% worth it. These are my pin stats on my recent pins. My pins go out within the same 1-hour time span every single day. Once I figured out when my audience was most active, my reach and engagement soared!
You can see the two pins that went out in the morning and the two in the evening. HUGE difference, right? Timing (and SEO) matter.
Today I am giving you a FREE worksheet (the one I use for myself and all of my clients) so you can figure out when YOUR audience is most active on Pinterest! Helping you get a better reach and more engagement!
A fool proof way to track your pins and expand your reach on Pinterest!
Believe it or not, there is a way to track your pins on Pinterest without using Tailwind or any other type of Pinterest scheduler.
If you are newer to the Pinterest platform or even a long-time Tailwind user, you may be interested to know that the Tailwind scheduler has been a BIG reason many accounts have been flagged as spam on Pinterest.
See the smartloop feature re-pins your popular pins for you. And if you don’t know by now, that is a HUGE no-no. (Re-pinning the same image to more than one board.) Pinterest themselves have even said NOT to do that anymore. It’s an EXTREMELY outdated practice. Sadly many users are still doing this, even some Pinterest VA’s. It could be a significant reason why your overall reach is so low.
The best practice now is to create a fresh new pin image, upload it to the most relevant board and LEAVE IT ALONE. Multiple re-pins of the same image (from your personal account) will set off a spam filter FAST. And it’s tough to recover from that.
You can use the same URL multiple times, as long as the pin image is fresh.
The cool thing is Pinterest has a FREE pin scheduler. You can schedule content for up to two weeks at a time. After switching many of my clients to the free Pinterest scheduler, we saw a HUGE increase in reach over using TailWind. Now I am not bashing TailWind, if you are using it to simply schedule pins and not using the smartloop feature, and it’s working for you, stick with it!
The video I am going to share with you was a LIVE video I posted to my Pinterest Ninja student group. From one of our weekly training sessions. I got a ton of positive feedback on it, so I wanted to share it with you today!
I will show you how I track which pins have gone to which boards and how I find my top-performing pins. Then, if I need a quick boost in reach, I can create content I know is popular RIGHT NOW with my specific audience.
Click HERE to watch this quick 12 min video on tracking pins! And start creating a Pinterest strategy that works!
3 Factors that are causing your low reach on Pinterest!
What is causing so many accounts to have a low reach? Well, it can be one of three things. So in this post today, I will break down all 3!
Hey, I’m Megan! If you are new to my blog, welcome! I have been working in the Pinterest Marketing field since early 2015 and have trained over 7,000 students in Pinterest Marketing and How to become a Pinterest Virtual Assistant.
In my seven-year journey, I have encountered three significant factors that play a massive role in low reach and low performance on the platform.
One. Your account isn’t established yet.
What does Pinterest consider an “established account?”
An established account is an account that has been active for at least eight months. The eight-month mark seems to be the sweet spot for when MOST accounts take off.
But, that is only if you have been pinning correctly and consistently.
Often new clients will come to me and say their account is established because it’s five years old. But they have taken a few months off of pinning.
That’s all it takes. In fact, pinning sporadically is the worst thing you can do. It takes a HUGE hit to your confidence score.
Pinterest favors consistency and activity. They make more money when you are active on the platform. And they like when they make more money, so when your activity plays a part in that, your content gets a larger reach. Check out my post here if you don’t know what a confidence score is.
The main takeaway? Stay consistent! Take advantage of the FREE Pinterest scheduler and batch create your content. It’s VERY typical to have low impressions on non-established accounts. However, you will see steady growth with consistent and proper pinning. I PROMISE!
Two. Re-pin threads.
We often talk about these during our weekly live training sessions if you are in my private student group.
What is a re-pin thread? If you are a part of any blogging, business, or Pinterest-focused Facebook groups, you may have run across one or two. AND you may have participated in one yourself.
A re-pin thread is a thread that is posted in one of these groups and typically has rules like the one in this image.
The big issue with these threads is that 99% of the time, your pin is being saved to a non-relevant, non-SEO optimized board. Pinterest boards that contain 100s if not 1,000s of pins with topics all over the place.
And when 30+ people are participating in this thread, your pin is being saved to multiple non-relevant boards.
This tells the algorithm you are not creating relevant content since your pin was saved to a non-relevant board. It can be detrimental to your account. It’s hard to bring an account back into the green when a user has been pinning improperly for so long. NOT impossible, but challenging.
Even if you have a low following, your pin will get a much better reach and help your overall account performance if it’s pinned to a relevant SEO-optimized board. Pinterest is a visual search engine, and SEO is one of the most critical factors.
From Tailwind: “Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content. Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest.”
Okay, so there are mixed opinions on these. However, they go hand-in-hand with the re-pin threads.
If the group board you are pinning to is specific to your niche and appropriately optimized, then pin away! Remember best practices and that you do NOT want to re-pin the same image to more than one board.
If you are pinning to a group board, you upload your pin directly to that board, and that’s where it stays. Pinning a pin image to more than one board can easily set off a spam filter. So make sure you are up to date with current best practices.
Here is an example of a board you do not want to pin to. As you can see, the title and description are not optimized, AND there are a variety of topics saved to this board.
If you are pinning to boards like these, STOP.
Make sure your boards have optimized titles and descriptions. Make sure all the pins in that board are relevant to the topic of the board. Even if your board only has ten followers, it will be more beneficial to pin to your board over a non-relevant group board.
If you are reading this post due to a low reach, keep these tips in mind:
Make sure your ENTIRE profile is optimized correctly. From your handle to your display name, about me, and of course, all of your boards. Remember, proper SEO is one of the key factors for success on this platform.
Fresh pin images are KING! Even if you don’t have a ton of content, you can create multiple fresh pin images for one post. Make sure the pins look different so they are considered new & fresh.
Make sure you aren’t pinning with outdated practices. You no longer need to pin 20 images a day. Most accounts grow well with one fresh new image each day.
Take advantage of your analytics to see what content of yours is currently performing well for your specific audience. Create more of it.
And most importantly, stay consistent! You can batch create content on a Monday and schedule it to be pinned throughout the week with the FREE Pinterest scheduler. It will take some time and work, but it will pay off.
I average 75k+ views to my blog monthly, JUST from Pinterest!
Click here to learn more about Pinterest Marketing, best practices, and proper SEO!
Can you use the same URL more than once on Pinterest?
With social media, there’s one constant we can count on, change. And when it comes to Pinterest, there always seems to be a million opinions and strategies when it comes to how you should be pinning on the platform.
A lot of these opinions and rumors come to be because Pinterest is just that, a constantly changing platform. So it leaves many of us frustrated when a feature or a way of pinning that worked well for so long no longer works.
And it’s tough to know what you should and should not be doing because you don’t want to do something wrong and end up in Pinterest Jail. We all know that’s a challenging hole to dig yourself out of.
So the one burning question, well, maybe not the “one,” but for sure, a question I hear 100’s of mixed opinions on is; “Can I pin the same URL more than once?”
First, let’s start here:
If you have been in the Pinterest world for a while, you may have heard of Alisa Meredith. She is a TailWind employee who often speaks about what is working now when it comes to Pinterest Marketing. She recently said this:
“Here’s the thing to really consider — Pinterest wants fresh content because that’s what the users want. If Pinterest can give the users what they want, they will keep coming back, which is not only good for Pinterest, it’s also good for content creators,” Alisa explained.
But many users see a statement like this and think, “there is no way I can pop out seven new blog posts a week!”
Yes, people say this to me ALL THE TIME. Like, all the time. So let me help ease your stress and tell you that, no, you do not have to create 30 new blog posts a month to keep your content fresh.
Or even with products, if you have a store. You may only have 15 products, and that’s ok, as long as you are changing up the look of your pin.
Fresh to Pinterest simply means a “fresh new image.” Let me show you an example:
Here are three different pins for the same blog post; because I use templates, it only took about 2 minutes to make three pins.
You can see that I worded each pin a little differently and changed up each design slightly, and the primary focus here is each pin has a different image.
This way, when I post these pins, they appear fresh and new, even though they link to the same URL.
Another positive to this strategy is that these three pins link to the same post, but all are worded and look a little different; it can help me get an idea of what MY target audience is responding to in terms of wording and imaging. THIS type of strategy is what helps you get more clicks to your website!
*Hot tip: Pinterest pulls from imaging as well, so you want to use images that pertain to your topic or whatever your pins link to!
So now, the big question is, how OFTEN can you post the same URL?
If you are in ANY business-related Facebook groups, you have probably heard a billion different opinions on this. By the way, Facebook groups are the WORST when it comes to Pinterest rumors. I laugh and then cringe at some of the stuff people post there related to Pinterest. They are hands down the reason SO many people pin improperly! Anyways, that’s a post for a different day.
My best advice is to join the Pinterest Creators Chat on the Pinterest website. That is the BEST place to get honest, current advice. You can check it out here. You can even tag Pinterest employees for clarity.
Here is what I often see online when it comes to rumors about pinning the same URL:
“You should space the same URL out by a week!” “You should space the same URL out by three days.” “You should only post the same URL once a month.” “Really, the same URL should be spaced out by three months.”
And the list goes on. Confusing right?
So which is the RIGHT answer? There isn’t one. From the mouths of Pinterest themselves, they DO NOT CARE. Period. I have had this confirmed by at least four different Pinterest employees.
The #1 thing that sets off a spam filter is pinning the same pin image to multiple boards. DO NOT DO THAT. It’s a VERY outdated practice.
Most accounts can grow with 1-2 fresh images going out each day. However, if I am posting the same URL, I do space it out by 24 hours, just because that is how I pin.
Yes, Pinterest is a constantly changing platform, and that can get frustrating. But they are trying to keep up with TikTok and Instagram. So the changes will continue to come.
Stay consistent. Pinterest makes more money when you are active on the platform. And the more active you are, the more your confidence score will grow and the larger your reach will be. So focus on getting at least one new pin out each day!
Focus on proper SEO and pinning strategies. Pinterest is a search engine, and if your account, boards, and pins are not optimized properly, your reach will be less than half of what it could be if your SEO is done the right way!
If you want to learn more about current best practices, proper account optimization, and pinning strategies, click here!
Wowza, there is SO much mixed information out there when it comes to Pinterest Marketing. I mean, am I right? This is probably the 500th blog post you have read about Pinterest Marketing, and I am sure what I am about to say will conflict with 50 other things you have read.
So what should you believe? Who is right and who isn’t?
When it comes to Pinterest Marketing, I think the part many creators get frustrated with is the “you need to be pinning like this” or “you need to be pinning like that.” type of information.
I am here to tell you that what works for one pinner, most likely, will NOT work for the next.
Why is that?
Even if you are in the same niche as another food blogger who had success pinning a certain way, you, believe it or not, have a VERY different audience.
See Pinterest users respond to different kinds of imaging and wording. In addition, they are active at various times throughout the day. So while your food blogger friend has success sending out her pins in the morning, you may have better success sending out your pins in the middle of the day or even late at night because YOUR audience is more active at those times.
She may have to post three new idea pins a week and three new static pins a day. But, at the same time, you may be able to do less. Or maybe more.
See, I work with all kinds of clients in different niches. And I pin VERY differently for every single one of them. VERY differently. And after 7 years of working in this field, I can say with 100% certainty that you HAVE to try to learn what works for YOU over reading what is working for others. And yes, it will take a little time.
BUT, once you figure it out, you will be golden!
Before I talk about what I know to be true RIGHT now when it comes to Pinterest marketing, I want to talk about the VERY common mistakes many pinners make and what you should NOT be doing.
You are using a personal Pinterest account.
If you want to use Pinterest for your business, blog, Etsy store, or anything you are looking to drive traffic to, you need to have a business account.
Why a business account?
You can claim your website.
You can promote your pins so they get in front of the RIGHT audience.
You will be able to see your analytics to see what is and is not working. You can see who is responding to your content, males, and females, their ages, what type of device they are finding you on, etc.
The cool thing is it’s 100% free to sign up and use a Pinterest for Business account! You can convert your personal account and take your followers with you, OR you can start from scratch!
FALSE. Unlike Instagram and other social platforms, you don’t need thousands of followers on Pinterest to succeed.
Pinterest is a search engine. So the key to success on this platform is consistency and proper SEO.
Followers are a vanity number. Sure it looks cool that I have 41K followers, but that does NOT mean all 41K of them will see what I pin.
So you don’t NEED people to follow you; you want your content to appear in the correct user’s feed. Followers will come.
Here is a pin of mine from LAST year that still trends at the top under “Pinterest Marketing Strategy.” The cool thing about Pinterest is once a pin is on the platform, it’s there for LIFE.
Here is a client of mine’s stats, after 5 DAYS of me working on her account. Updating her entire account with proper SEO, and optimizing her pins properly. Again, it has been LESS than a week. Her reach is over 1,000+ and her engagements are up over 700%. They have 12, followers total. This is the steady growth I always see when proper SEO and pinning come into play!
Pinning the same image to more than one board.
This is SUCH an outdated practice, yet I still see SO many Pinterest experts telling users to do this. Pinterest themselves have said more than once that this is a NO-NO!
So if you are doing this, STOP it right now!
Pinterest wants us to give them at least one fresh new pin image daily, even if it links to an old URL. In addition, they prioritize fresh new pins, so your fresh pin image will have a much larger reach than a pin you are re-pinning already on the platform.
Using Pinterest without a strategy.
This is where many users run into issues and get frustrated and give up. A lot of times, due to the mixed information out there on the web telling them they HAVE to pin a certain way.
Here are some basics everyone should follow when it comes to strategy:
Create pins that target your ideal reader or client. Use wording that gets them interested in what that pin links to. Try out different imaging and coloring to see what type of look receives the best response from YOUR audience. (In terms of conversion.)
Stay consistent with your pinning. Pinterest wants us to be active on the platform. In fact, by you pinning at least one new pin image a day, your confidence score will go up, and so will your reach! You can learn more about confidence scores here.
Plan your content in advance. Each Monday, I create pins I schedule to post for the week (until the following Monday). I spend about 60 minutes a week creating, optimizing, and scheduling pins. This way, I stay consistent. For my idea pins, I make them and then save them as drafts. That way, when I want them to go out, I simply log in and hit post.
While many users want a “quick fix” when it comes to Pinterest traffic, it takes time and effort to see what works best for YOU regarding how much content you are creating and how often and when you are pinning.
Thinking you can only create one pin per URL.
SO false! Pinterest DOES NOT CARE how many times you share an external URL. All you need is a FRESH new graphic each time.
And the added bonus is by creating different graphics for one post, you can get a good idea of what type of look and wording receives the most engagement!
I think the biggest frustration users get with Pinterest is they are used to hearing content creators talk about how they got thousands of views overnight.
I am here to tell you they are lying. Pinterest does NOT work that way. It never has. It will take time and effort, BUT as you saw from my client’s results above, some effort and proper Pinterest knowledge go a LONG way!
If you want to learn more about Pinterest Marketing and current best practices and strategies, click HERE!