Is Pinterest the Answer for increasing your website traffic?
I can’t believe it’s already 2023! 2022 went by in about 8 minutes.
I’m Megan, and I have been working in Pinterest marketing since 2015. I have seen this platform change and evolve throughout the years, and while some users get frustrated with changes, Pinterest is still my #1 traffic source.
For 2022, Pinterest ranked as the 14th largest platform in the world, beating out Twitter and Reddit.
In 2022 Pinterest averaged 459 MILLION monthly active users, which grew 37% from 2021.
In 2022 Pinterest said that 60% of the users were women, showing that more and more men are using the platform.
Near the end of 2022 it was reported that users watched over 1 BILLION videos a day on Pinterest. Since introducing idea pins.
When it comes to the platform changing and evolving, Pinterest hasn’t made any drastic changes, though some users may feel that way.
They have to keep up with the times and change and evolve along with other social platforms like Instagram and TikToc. So for many of us OG users who were used to getting 1K impressions on a static pin overnight, the changes made things a tad more challenging.
But I am here to tell you I still average 2-4 thousand views daily from Pinterest to my website.
I have 14 clients, some of whom have been with me for 5+ years. All who get a substantial amount of traffic from the platform as well.
At the end of the day, your success on Pinterest comes down to you and the work you are willing to put into it. And in reality, it’s easier than many make it seem. For example, I spend about 2 hours a week working on my account, creating pins, and scheduling them out. That’s it.
The two primary keys to success on Pinterest are #1. Consistency and #2 PROPER account setup/Pin optimization.
Let’s take a deeper look into those.
Pinterest is a search engine.
Yes, I am sure you know this. But if you have gotten to this post, I am sure you have read about 15 others with contradicting information on what to do and what not to do on the platform.
As someone who has been doing this for over eight years now, I am here to break down the basics and what you should and should not do.
SEO is important.
This is a factor that can make or break your success. When people come to me for help due to a low reach and conversion 95% of the time, their account, boards, and pins are not optimized correctly or at all.
Pinterest operates on an algorithm. The algorithm picks up on the SEO of your pin title, description, pin design (images), AND where that pin is being saved to.
So if your pin lacks SEO or it’s done improperly, AND it’s being pinned to a non-optimized or improperly optimized board, your reach will be minimal if you get one at all.
The improper use of SEO, or the lack thereof, hurts your overall account performance and reach.
Here is an A/B test to show you just how crucial proper SEO is:
Here is a newer pin of mine (properly optimized) and its stats for the last 48 hours. I have reached over 1.1K users, 34 outbound clicks, and 6 saves.
Here is a pin, also 48 hours old, that I didn’t optimize properly. 35 impressions, 0 saves, and 0 clicks. These pins are on the SAME topic.
This is a GREAT example of what proper SEO can do.
The 7 places you need to have proper SEO are:
The next factor that comes into play with success on Pinterest is Consistency and proper pinning.
Many users are still following very outdated pinning practices, their accounts are getting flagged, and their reach is plummeting.
The more consistent you are with pinning, the higher your chance for your content to start ranking under specific keywords.
The more your pins get engagement, the more the algorithm expands its reach, and soon you are ranking right at the top when your keyword is searched.
Here I have TWO pins that rank in the second row when someone searches for “Pinterest Virtual Assistant.” These pins got pushed out due to proper SEO (pin AND the board it was saved to), and they got a larger reach and more engagement because of the proper SEO. Thus helping them rank at the VERY top under the exact keywords I wanted them to rank under.
Now when it comes to consistency and pinning, here is what you want to keep in mind:
Do NOT, under any circumstances, pin the same pin image more than once. EVER. Not only will this set off a spam filter, but it will also drastically hurt the reach of the pin. You want to save each new pin you create to the MOST relevant optimized board and then LEAVE it there.
You don’t need group boards. If a group board is not niche specific and not optimized properly, that will HURT you more than help you. Focus on setting up your own personal boards the right way.
You do NOT need to send out ten pins a day. 99% of accounts will thrive with 1-2 new pin images going out a day. That is it!
Try a mix of idea pins and static pins. You do not have to spend much time making fancy idea pins. You can add moving elements and music to the Pinterest app, which will help their reach even more!
You can re-purpose your Instagram reels for Pinterest. You just need to remove the watermark. There is a site/app called “SnapInsta” where you can do it very easily!
Pinterest has a free scheduler you can use for static and video pins. For idea pins, you can schedule them with the Pinterest app. Spend 1-2 hours, one day a week, creating and optimizing your content, and then schedule it out.
This way, you don’t have to be working on Pinterest every day, and you know your content is still posting.
Keep realistic expectations.
You are not going to see 1,000,000 views overnight. You also will not get hundreds of clicks overnight.
There are 100’s of articles out there claiming this is possible, and I am here to tell you they are lying. And because of that unrealistic expectation many “experts” set, users tend to give up easily when they don’t get those promised results as fast as they were told they would.
I am here to tell you, you CAN and WILL get them if you stay consistent and pin correctly. Just not overnight.
Focus on ensuring your account is set up and optimized correctly. Again, this plays a HUGE role in success.
Stay up-to-date with current best practices and strategies. Remember, what works for one user will probably not work for you. You have to find out what YOUR audience is responding to and tweak your pin design/wording based on that.
And lastly, Pinterest doesn’t have to be a lot of work. And as you can see above, consistency pays off.
If you want to take a deeper dive into proper SEO and advanced pinning strategies, click HERE.
It’s 2023! Can you believe it? I feel as if 2022 went by in about 5 minutes!
But here we are, and the main question I have been getting lately is, “what best practices should we be using on Pinterest in 2023?”
If you are new here, Hi! I’m Megan, and I have been working in the Pinterest Marketing Field since 2015! EIGHT years now! (Crazy) I have been through it all regarding Pinterest changes and shifts over the years. I also pride myself on staying CURRENT with Pinterest’s best practices and current pinning guidelines.
It has been a while since I’ve blogged as I have a full client list AND have been busy learning everything I need to know about Pitnerest Ads! (So stay tuned for more info on that.)
Today is January 8th, and as I type this, it is 9:33 in the morning. So far today, I have already gotten over 2,000 pageviews to my website, JUST from Pinterest.
Contrary to what some bloggers are saying, Pinterest is STILL a great FREE way to drive LOADS of traffic to your website. If you know how to use it properly.
There are always tons of rumors floating around on what you should and should not be doing on Pinterest and I am here to tell you, it’s not as complicated as you think. One you get your account set up properly and stay consistent, the views will come.
Let’s go over what you should be doing for 2023.
Pinterest is a search engine. (duh Megan, we know this) Well, you would be surprised how many users don’t know this. It’s the best kind of search engine as it’s ALL visual. When you pin a pin on Pinterest, it’s on the platform for LIFE.
I have pins that are over six years old, sending me LOADS of traffic every day.
Because Pinterest is a search engine, SEO plays the most crucial role when it comes to success on the platform. You want to make sure your ENTIRE profile is optimized correctly. From your handle to your display name, about me, and the, most important part, your boards.
The Pinterest algorithm picks up on where your content is being pinned and if that content is being saved to a relevant board. It knows this because it not only picks up on the SEO of your pin but the SEO of the place it’s being saved to. So if your boards and pins are not optimized PROPERLY, your pin’s reach will be less than 80% of what it could be when it and your boards are optimized the right way.
Pinning. The key to success on Pinterest is consistency. The algorithm picks up on how often you are actively sending out new content. And if you are active daily, your confidence score will go up, expanding your reach.
Now I have read some CRAZY things when it comes to how much you should be pinning.
Want to know something? 90% of my clients have GREAT success by only sending out one fresh new pin image a day. For the other 10%, we do two fresh new pin images a day. I have NEVER had to pin more than two fresh pins a day for any client.
In fact, less is more when it comes to pinning. Pinning too much can bog down your SEO and get you flagged as spam.
Focus on creating 7-14 FRESH new pin images each week. That’s it! I suggest trying a mix of static and Idea pins! Pinterest said they are Beta testing Idea Pin links right now. And they plan to roll out the linking feature to all users in early 2023. I CAN’T wait!
While Pinterest is a GREAT marketing tool for your blog or business, it does NOT bring INSTANT results. I still see a lot of Pinterest experts promising this, and I feel it’s the reason so many users get discouraged and give up when they aren’t getting 1,000 daily pageviews after two months.
This is a stat from a client of mine. We have been working together now for about 6 months. Her account had sat dormant for about a year so we were basically starting from scratch.
Because of proper SEO and consistent pinning, her stats are slowly on the rise. We stuck with it, and it’s paying off in the form of CLICKS.
So my advice to you, since you probably came to this post wanting to know where to start, is to take the time to PROPERLY set up your account. As I said, this will be the thing that makes or breaks you.
What is the best time of day to pin? This a question I get asked pretty often! Especially lately!
With it not being as easy to get that high reach as it used to be, what time of day you pin on Pinterest matters. On Pinterest, users are active at different times throughout the day, so you want your pin to go out at the perfect time. That way, it can get the most eyes on it when it’s hot off the press!
Now, you know, before I get into the nitty-gritty of it, I will break down a few things you need to ensure you are doing first before worrying about when you should be pinning.
Sure, pinning at the perfect time will help you get a boost, but not if your account/pins are not set-up correctly. (Insert eye roll) Yes, I know you may have heard me talk about the below tips more than once, but you guys, they are still, to this day, the BIGGEST and most common mistakes I see when people reach out to me about their very low-reach.
HELLO SEO! Pinterest is a what? Search engine.
Yes, you probably already know this, but you would be shocked to learn that over 80% of Pinterest for business users use improper SEO. And honestly, in my seven years of experience, it’s probably more than that. I have had MANY people reach out to me who have worked with a Pinterest VA who was also using improper SEO.
SEO on Pinterest is different than SEO on Google. And you need to make sure your ENTIRE profile, from your display name, about me, to every single one of your board titles and descriptions, are optimized PROPERLY, or your reach will be LESS than half of what it could be with proper SEO.
Make sure you are up-to-date on that!
Also, be sure you are up-to-date on best practices and pining strategies. Improper pinning will not only get your account flagged but also make it almost impossible to get eyes on your pins.
OK! What time of day should you be pinning?
A study by Co-Schedule found that 70% of Pinterest users are active on the platform between the hours of 8:00-11:00 pm. With the peak time being right around 9:00 pm.
You want your FRESH pin image to be going out around these times. Pinterest likes to show users as much fresh new content as possible, and if you post when YOUR audience is most active, you will get more engagement.
Now, I have worked with 100’s of clients, and I will note that this is true for about 70% of them. The other 30% not so much. I have a few clients who’s pins do VERY well in the morning hours.
Every single account will be different. Let me say that again; EVERY SINGLE ACCOUNT WILL BE DIFFERENT. Even if you are in the same niche as your bestie, your audiences may look different, and they may be active at different times throughout the day.
I reiterate that because I am sure you have read more than one article on Pinterest that is telling you to do something a certain way that worked for them to get a million views.
Something you want to keep in mind about anything pertaining to Pinterest Marketing is that we all have different audiences. What works for one account in terms of strategy and timing most likely won’t work for the next. You have to find what works best for YOU.
The strategy I have used for myself and all of my clients works like a CHARM. It takes a little effort, but it’s 100% worth it. These are my pin stats on my recent pins. My pins go out within the same 1-hour time span every single day. Once I figured out when my audience was most active, my reach and engagement soared!
You can see the two pins that went out in the morning and the two in the evening. HUGE difference, right? Timing (and SEO) matter.
Today I am giving you a FREE worksheet (the one I use for myself and all of my clients) so you can figure out when YOUR audience is most active on Pinterest! Helping you get a better reach and more engagement!
A fool proof way to track your pins and expand your reach on Pinterest!
Believe it or not, there is a way to track your pins on Pinterest without using Tailwind or any other type of Pinterest scheduler.
If you are newer to the Pinterest platform or even a long-time Tailwind user, you may be interested to know that the Tailwind scheduler has been a BIG reason many accounts have been flagged as spam on Pinterest.
See the smartloop feature re-pins your popular pins for you. And if you don’t know by now, that is a HUGE no-no. (Re-pinning the same image to more than one board.) Pinterest themselves have even said NOT to do that anymore. It’s an EXTREMELY outdated practice. Sadly many users are still doing this, even some Pinterest VA’s. It could be a significant reason why your overall reach is so low.
The best practice now is to create a fresh new pin image, upload it to the most relevant board and LEAVE IT ALONE. Multiple re-pins of the same image (from your personal account) will set off a spam filter FAST. And it’s tough to recover from that.
You can use the same URL multiple times, as long as the pin image is fresh.
The cool thing is Pinterest has a FREE pin scheduler. You can schedule content for up to two weeks at a time. After switching many of my clients to the free Pinterest scheduler, we saw a HUGE increase in reach over using TailWind. Now I am not bashing TailWind, if you are using it to simply schedule pins and not using the smartloop feature, and it’s working for you, stick with it!
The video I am going to share with you was a LIVE video I posted to my Pinterest Ninja student group. From one of our weekly training sessions. I got a ton of positive feedback on it, so I wanted to share it with you today!
I will show you how I track which pins have gone to which boards and how I find my top-performing pins. Then, if I need a quick boost in reach, I can create content I know is popular RIGHT NOW with my specific audience.
Click HERE to watch this quick 12 min video on tracking pins! And start creating a Pinterest strategy that works!
3 Factors that are causing your low reach on Pinterest!
What is causing so many accounts to have a low reach? Well, it can be one of three things. So in this post today, I will break down all 3!
Hey, I’m Megan! If you are new to my blog, welcome! I have been working in the Pinterest Marketing field since early 2015 and have trained over 7,000 students in Pinterest Marketing and How to become a Pinterest Virtual Assistant.
In my seven-year journey, I have encountered three significant factors that play a massive role in low reach and low performance on the platform.
One. Your account isn’t established yet.
What does Pinterest consider an “established account?”
An established account is an account that has been active for at least eight months. The eight-month mark seems to be the sweet spot for when MOST accounts take off.
But, that is only if you have been pinning correctly and consistently.
Often new clients will come to me and say their account is established because it’s five years old. But they have taken a few months off of pinning.
That’s all it takes. In fact, pinning sporadically is the worst thing you can do. It takes a HUGE hit to your confidence score.
Pinterest favors consistency and activity. They make more money when you are active on the platform. And they like when they make more money, so when your activity plays a part in that, your content gets a larger reach. Check out my post here if you don’t know what a confidence score is.
The main takeaway? Stay consistent! Take advantage of the FREE Pinterest scheduler and batch create your content. It’s VERY typical to have low impressions on non-established accounts. However, you will see steady growth with consistent and proper pinning. I PROMISE!
Two. Re-pin threads.
We often talk about these during our weekly live training sessions if you are in my private student group.
What is a re-pin thread? If you are a part of any blogging, business, or Pinterest-focused Facebook groups, you may have run across one or two. AND you may have participated in one yourself.
A re-pin thread is a thread that is posted in one of these groups and typically has rules like the one in this image.
The big issue with these threads is that 99% of the time, your pin is being saved to a non-relevant, non-SEO optimized board. Pinterest boards that contain 100s if not 1,000s of pins with topics all over the place.
And when 30+ people are participating in this thread, your pin is being saved to multiple non-relevant boards.
This tells the algorithm you are not creating relevant content since your pin was saved to a non-relevant board. It can be detrimental to your account. It’s hard to bring an account back into the green when a user has been pinning improperly for so long. NOT impossible, but challenging.
Even if you have a low following, your pin will get a much better reach and help your overall account performance if it’s pinned to a relevant SEO-optimized board. Pinterest is a visual search engine, and SEO is one of the most critical factors.
From Tailwind: “Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content. Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest.”
Okay, so there are mixed opinions on these. However, they go hand-in-hand with the re-pin threads.
If the group board you are pinning to is specific to your niche and appropriately optimized, then pin away! Remember best practices and that you do NOT want to re-pin the same image to more than one board.
If you are pinning to a group board, you upload your pin directly to that board, and that’s where it stays. Pinning a pin image to more than one board can easily set off a spam filter. So make sure you are up to date with current best practices.
Here is an example of a board you do not want to pin to. As you can see, the title and description are not optimized, AND there are a variety of topics saved to this board.
If you are pinning to boards like these, STOP.
Make sure your boards have optimized titles and descriptions. Make sure all the pins in that board are relevant to the topic of the board. Even if your board only has ten followers, it will be more beneficial to pin to your board over a non-relevant group board.
If you are reading this post due to a low reach, keep these tips in mind:
Make sure your ENTIRE profile is optimized correctly. From your handle to your display name, about me, and of course, all of your boards. Remember, proper SEO is one of the key factors for success on this platform.
Fresh pin images are KING! Even if you don’t have a ton of content, you can create multiple fresh pin images for one post. Make sure the pins look different so they are considered new & fresh.
Make sure you aren’t pinning with outdated practices. You no longer need to pin 20 images a day. Most accounts grow well with one fresh new image each day.
Take advantage of your analytics to see what content of yours is currently performing well for your specific audience. Create more of it.
And most importantly, stay consistent! You can batch create content on a Monday and schedule it to be pinned throughout the week with the FREE Pinterest scheduler. It will take some time and work, but it will pay off.
I average 75k+ views to my blog monthly, JUST from Pinterest!
Click here to learn more about Pinterest Marketing, best practices, and proper SEO!