How to get more clicks on Pinterest!

How to get more clicks on Pinterest!

How to get more clicks on Pinterest!

How do I increase my outbound traffic on Pinterest? That question is always in the top 5 questions regarding Pinterest in business FB groups. That is the biggest reason we use Pinterest as business owners, right?

We want to attract more attention to our content and, in turn, more users to our websites, landing pages, or online stores. 

But what exactly is the secret to getting more outbound traffic on Pinterest? And why can some users seem to crack the code when others can’t? 

In this post, I will discuss some realistic expectations regarding Pinterest Marketing and what I have learned working in Pinterest Marketing over the last nine years regarding getting those desired clicks!

Realistic Expectations

Let’s start here.

I will go over some of the most common topics I see discussed online (mainly in FB groups) and discuss what is true and what isn’t. Don’t worry; I will get to the clicks coming up. 

Followers matter…

Yes and no.

Many of us live in the world of social media, such as Instagram, Facebook, and TikTok, where followers truly matter. If you don’t have a decent following, your posts’ chances of being seen and shared are low.

Many users carry that mindset over to Pinterest. While Pinterest is a “social media” platform, it’s first and foremost a search engine that operates on an algorithm. Yes, those other social accounts also operate on an algorithm, but Pinterest is a lot different.

On Pinterest likes and comments have little meaning. The algorithm on Pinterest is based on various factors such as quality relevance (being the biggest one along with SEO), timeliness and engagement of users with a pin.

Sure, pin reactions and comments can help with reach, but not as much as saves, pin clicks, and outbound clicks.

If you have been on Pinterest for a long time, like me, you will remember that at one point, followers did 100% matter. Your smart feed was once filled with 95% of the content the people you followed pinned and saved.

THEN, Pinterest changed things up, and you saw more content in your smart feed based on what you engaged with and saved

Now, it’s more of a mix of both. Pinterest wants us to shop, engage with ads, and follow new users. Why? Well, they make more money that way. The longer you are on the platform engaging with content, the more money they are making. If they only show you content from users you follow, the chance of you staying on the platform for longer is less.

However, if they are showing you new content (based on what you have been interacting with and searching for) from users, you may not have engaged with yet, your chance of staying on the platform longer increases.

So yes, you still see content from the people you follow. But about 70% of the content you see now in your smart feed is from accounts you have not engaged with yet. And you are being shown this content based on what you have been searching for

Because of this, followers are not a make-or-break deal anymore as long as you create consistent, SEO-optimized, relevant content for the algorithm to show others. 

If you are new and don’t have a big following, don’t stress. Followers will come. 

BUT, and I can not stress this enough: DO NOT participate in follow threads in Facebook groups. Those will NOT benefit you in any way. 

Building your following with users who followed you just to participate in a thread users who won’t engage with your content isn’t recommended

You want to build your following organically with users who follow you because they like the content you share and will appropriately engage with it, saving your content to RELEVANT boards and clicking through to your website. Remember, Pinterest favors relevancy. So the more your pins are saved to relevant boards, the more significant that pin’s reach will be. 

This type of follower will help grow your account, reach, and outbound traffic.

Monthly views mean website traffic…

False. 

Your views are your reach. All your individual pin metrics make up your reach. While having a larger reach gives you a bigger chance of your content being seen and engaged with, it doesn’t necessarily mean everyone is seeing it

Views account for how many “smart feeds,” AKA home feeds your pin has appeared in. It doesn’t necessarily mean your content is even getting engagement. 

Your pin metrics will give you a better idea of which pins get the most engagement. 

But how do you get more clicks on Pinterest? What is the “secret?” 

Well, there is no secret, sadly, but there are things you can do and pay attention to to help generate more clicks! 

One. First and foremost, you always need to check your Pinterest analytics. Every time you log in, especially when you are getting ready to create new pins. 

Your analytics are truly a window into what is working for your audience. And I say “your” audience because even if you are a food blogger and your friend is also a food blogger, you will both have audiences that act very differently even though you are in the same niche

This is why when I have someone reach out to me saying they don’t know why their reach is only 100K, but another food blogger has a reach of 1M. Not only are your audiences different, but MANY other things factor into that number, like

  • Age of the account (theirs might be older than yours)
  • How active they are (they could be pinning more) 
  • Followers—yes, they are not a make-or-break factor, but an account with 40K followers will have a better reach than an account with 200 followers because your content is still appearing in their home feeds. 
  • PAID reach! A lot of these larger accounts are paying to promote content. 

So, TRY to avoid comparing your account to another person’s account. 

Okay, back to analytics. Your analytics are going to help you get more clicks. 

Your analytics are a window into what is already working. They will not only show you which boards are getting the most engagement for that week but also which pins are getting the best reach. 

A big part of Pinterest and getting engagement is serving your audience, giving them more of what they want and what can benefit them. 

I always look at my top 5 pins and note a few different things:

  1. Do they have a common theme? My top 5 pins here, other than the one on making an income with Pinterest, are about 2024 Pinterest marketing best practices. So, I know if I create a few new pin images linking to my posts on Pinterest best practices, they should not only get a larger reach but more engagement because that is what my audience is searching for right now
  2. Do any of these pins fit in with my top 4 boards that get the most engagement? If I have a popular pin topic that fits in with a popular board, that will give it a more significant boost and more engagement. 
  3. Do my pins that receive the most clicks have a specific look? Are my brighter-colored pins getting more attention? Are my more “simple” clean-looking pins getting more attention? Paying close attention to design can help a lot when it comes to figuring out what style of pin receives the highest number of clicks and can better help you design pins moving forward. This is another aspect that will vary account by account. For me, brighter-colored pins get more engagement, but for some of my clients, more branded, simple-looking pins get more engagement. 

Some other things to keep in mind when it comes to designing pins

  • Make sure your text is easy to read. Using different fonts is fine, but you want to make sure the font is still legible. 
  • Make sure your pins look different. I see a lot of users thinking they are creating “different pins,” but they are only changing the colors and the picture. Sure, it’s a “new image,” but if your new pin looks very similar to another one, people are more likely to pass it by because they think they have already seen it. 
  • Adding certain words to your pin image can SOMETIMES help with clicks. This will depend on how your audience engages with content, so this can be something you test out to see how it goes. Sometimes if your blog post has a “FREE” offer or discount or freebie inside, it can get people more interested if you emphasize the word “free” on your pin somewhere. BUT sometimes, it can turn people off. So this is why you will need to a/b test this. I have had clients where adding “free” to a pin greatly increases engagement, but I have also had clients where it hurts their engagement. So that is something you will have to play around with. See how your audience reacts. 

At the end of the day, getting more “clicks” will come down to trial and error. It will take a little time and effort to see what works for your audience on Pinterest, BUT once you know what works, it will be easier to design pins moving forward

The most important part of Pinterest’s success is making sure you are FULLY up to date on CURRENT best practices. I did an account audit for someone last week, and they were still re-pinning the same image to multiple boards. She said this was being taught by someone saying this was “current for 2024” 

It’s NOT. Pinterest talked about not re-pinning the same image at their creator’s conference in late 2021. This used to be the best practice, but then they changed it and asked us NOT to do that and to instead focus on “fresh new images vs. re-pinning the same pin image.” 

And if you need more reassurance, you can email support and ask them. I promise this is an outdated practice that will get your account shadowbanned or, worse, flagged as spam. You can return from a shadowban (though it will take time). However, recovering from an account being flagged is nearly impossible

So please be careful who you are taking advice from. I hate seeing old and established accounts (or any account for that matter) get flagged due to someone teaching outdated strategies. 

And finally, remember your pins won’t be found if your account, boards, and pins are not optimized with proper Pinterest SEO. They all work together as a team to tell the algorithm where your content belongs

If you are ready to take your Pinterest account to the next level and want to learn more about Pinterest Marketing, pinning strategies, and best practices for 2024, click HERE

As always, 

Happy Pinning! 

xo Megan 

Reasons why you have a low reach on Pinterest, and how to fix it!

Reasons why you have a low reach on Pinterest, and how to fix it!

Reasons why you have a low reach on Pinterest, and how to fix it!

Well, that time of year is finally here. If you have noticed that the newer pins you post on Pinterest are not getting the reach they did, even a few weeks ago, you’re not alone

This typical drop in reach is what seasoned Pinterest users call “The Summer Slump.” 

Yes, I realize it’s not summer yet, but this drop in reach happens at the same time every single year and usually lasts till the beginning of August. 

In this post, I will talk about why this happens, other reasons your reach could be dropping, what is “normal” when it comes to pin metrics, and what you can do to help keep your traction up over the summer season. 

The Summer Slump, here is why it happens. 

First, let’s think about trends on Pinterest.

To be more specific, holiday trends start to trend 6-8 weeks before the actual holiday. Many users don’t think of “back-to-school” as a holiday, but back-to-school content is the start of the “busy Pinterest season.” 

Between August and January, Pinterest says there are typically 30-40% more active daily users on the platform. That is mainly because Pinterest is the #1 place to go for back-to-school and holiday inspiration. 

Once Christmas and New Year’s are over, things start to fizzle out because fewer users are on the platform. With fewer active users, your pins aren’t seen by as many eyes, hence the lower reach. 

A lot of times, you will see spikes around Easter and the 4th of July, but really, you won’t see a significant jump in views till around the end of August. 

Now, there are a few other reasons you could see a significant or quick drop in numbers

Other reasons your reach is dropping.

#1. One (or more) of your top-performing pins lost traction. This is COMMON and 100% normal. But it’s usually the most significant reason you will see a reach go from 200K to 125K almost overnight. 

A drop in reach like this usually causes panic, and even though it’s a bummer, it’s pretty standard. 

To determine if this is causing the drop in your reach, head over to your analytics and look at your top 3-5 pins. If you click on each pin and then click on “see more stats,” you will be able to see its performance for the past 30 days. 

For example, this pin, which you can see, reached 6K+ users for a few days, but then it dropped big time and is barely making it past 800 users a day. That was a pin I hadn’t touched in years. It took off, trended for a week or so, and then slowly lost traction. But that drop caused my overall reach to drop fairly quickly, too. 

Typically, when you see a quick drop in your overall account reach, it’s because one or more pins were reaching 10K+ users a day, and now that pin is reaching less than 200 users a day. (Obviously, those are just example numbers, but you get the point.) This happens because that pin is losing traction. And the less engagement it gets, the lower the reach will drop. 

Sadly, there isn’t much you can do about it. (Don’t worry; I will cover some tricks coming up) You will often notice pins typically in your top ten are older. Sometimes 1+ years old. That is also normal. Another reason it’s essential to check your analytics weekly is that If you have a pin driving traffic to a post that is 3 years old, you want to make sure that post is up-to-date, or even better, has something beneficial in it like an email opt-in form. You want to ensure you are taking full advantage of the uptick in website traffic! 

#2 The algorithm changed

Here is a fun fact: the algorithm is ALWAYS changing—every single day. That is how algorithms work. Algorithms fluctuate daily based on factors like search queries and user behavior on Pinterest, which change every single day. 

Take trends, for example. Easter content starts trending as the algorithm picks up on more users searching for Easter-specific content. Because of that, if you have any Easter-specific content, you will see your numbers start to trend. As time goes on and search patterns shift, the algorithm shifts, and relevant and trending content starts to drop down. (This is A HUGE reason SEO and relevancy are so important, but we will cover that in a minute, too.) 

Now, sometimes, there can be more significant algorithm shifts. For example, video pins have performed better over the past year than your standard static pins. That is because Pinterest is keener on keeping users on the platform for longer, and they make more money that way. 

Something to keep in mind is that video content isn’t going to do well for every single account. I have a few accounts I manage where static pins get a much larger reach than video pins do. That is why you have to play around with different types of pins to see what works best for you. 

What is “normal” right now when it comes to pin metrics? 

Something hard for many users to wrap their heads around (including myself) is that no one account is alike. Even if you are a food blogger, your account and performance are going to be different than your fellow food bloggers. Not because you are doing something wrong but because so many unseen factors play into reach and account performance. 

Here are the main ones: 

  1. The age of your account. Does someone in your niche have a larger reach than you? Their account could be more established. Yes, the age of your account plays a large part in reach and performance. Newer accounts tend to reach a lower reach because the algorithm still needs to rank their content. But what if your account is 6 years old? Well, the other food blogger’s account could be 8 years old. Remember, the algorithm is loving older content right now. But that doesn’t mean you should give up; that could literally change overnight. 
  2. Promoted pins. MANY accounts with a large, 1M+ reach are paying for it. I know this because, over my 9 years of working in Pinterest marketing and having managed hundreds of accounts, 95% of the time, reaches like that are paid for, especially in the summer slump season. More extensive organic reaches are more common over the fall/winter months. Again, this is due to more active users on the platform. 
  3. Consistency. Many times, people will come to me about their low reach, but they haven’t been consistently pinning, or if they have, it hasn’t been for very long. The algorithm favors consistency. Always keep that in mind. 
  4. SEO. If your reach has been consistently low, it could be due to your boards being “weak” and not ranking due to improper keywords and keyword layout. Keywords are king on Pinterest, and when they aren’t formatted correctly on your pins or your boards are not optimized properly, your content won’t get a reach. 
  5. Improper pinning. I still see it all the time. This is probably because the Pinterest rumor mill in Facebook groups is always going strong, and people are still preaching outdated strategies. Outdated pinning strategies (such as re-pinning the same image) get your account shadowbanned or flagged as spam. 
  6. Group Boards. If you are not pinning to a niche-specific, keyword-optimized board filled with pins that are relevant to your pin, the algorithm will have no clue where your pin belongs. This will hurt not only the reach of that pin but also the reach and ranking of your account as a whole. 

Remember, Pinterest favors relevancy, consistency, and keywords. You can help the algorithm figure out where your pin belongs when someone searches for something on Pinterest based on how your account, boards, and pins are optimized, where they are being saved, and if you are pinning within current guidelines. 

The Pinterest platform has been so beneficial for my website traffic and business which is why I am so passionate about helping others! Once you get it down, you will be happy you invested the time! 

REMEMBER: It’s important to remember to keep your momentum up over the summer months so when the end of July/August hits, you get all the benefits of the busy season! 

If you want to learn more about proper SEO and up-to-date pinning strategies, click HERE! 

If you are overwhelmed and want someone else to take over your Pinterest account, click HERE! 

As always, 

Happy Pinning! 

An Easy To Follow Pinterest Pinning Strategy for 2024

An Easy To Follow Pinterest Pinning Strategy for 2024

An Easy To Follow Pinterest Pinning Strategy for 2024

Pinning Strategy. 

If you are a seasoned Pinterest user, you have probably heard that term more than once. 

But, if you are newer to Pinterest, you may have landed on this blog post because you are trying to figure out precisely what a “pinning strategy” is. 

Even if you are a seasoned Pinterest user, you may have landed here because you are getting a low reach and low engagement, and you want to see how you can switch up your pinning strategy in order to encourage more engagement with your pins. 

Today, I will break down a tried and true pinning strategy that has never really failed me in my nine years of working in Pinterest Marketing. 

Let’s quickly cover some must-know basics when it comes to Pinterest Marketing. 

Pinterest is a search engine. 

As you probably know. The best thing about it is it’s all visual. It’s the #1 place users come for ideas, inspiration, and to shop! Pinterest has over 445 million monthly active users. Making it the 15th largest social media platform in the world, beating Twitter. 

Content is evergreen. 

  • A Facebook post has a lifespan of 5 hours! 
  • Instagram posts/stories have a lifespan of 21-24 hours.

But a Pinterest pin builds traction slowly and continues to grow and pick up traction for OVER 4 MONTHS. Not only that, but pins you created YEARS ago can randomly start trending again and send you FREE traffic for weeks! 

Here is a pin I created in 2018. Nearly 6 YEARS ago. This month alone, this pin has sent me over 2 THOUSANDS visitors to my website. Just one pin that I haven’t touched in six years. 

Not bad, right? 

Current best practices MATTER

The #1 issue I see when users come to be because they have a low reach and low engagement is not only improper SEO but improper pinning. 

Pinterest operates on an algorithm. If you are not following CURRENT best practices and pinning properly, not only will your content not be seen, but your account could get flagged as spam. 

How not to pin: 

  • Stop pinning to group boards. If they are not properly optimized for SEO and you save your pin to it, the algorithm won’t know where you place your pin. That hurts not only your pin’s ranking but also the ranking of your entire profile. 
  • STOP re-pinning the same image more than once. Sadly, “Pinterest experts” are still teaching this, and it’s the #1 reason accounts are being flagged as spam. Pinterest sees duplicate pins from your profile SPAM. What I mean by this is you upload a pin, save it to a board, and then save it to 5 other boards. If you are doing this, STOP. This is an EXTREMELY outdated practice and is hurting you BIG TIME.
  • Stop over-pinning! It is NOT best practice to send out 20+ pins a day. Over-pinning can also set off a spam filter. And if you are pinning this much, you are most likely re-pinning the same image, and again, we don’t want to do that. 
  • NO MORE TAILWIND. Tailwind is SO outdated. Many of the features, such as the looping feature, can set off spam filters. Once I stopped using Tailwind a few years back, my numbers TRIPLED. Plus, Pinterest has a FREE scheduler. 

A solid pinning strategy to follow

  • New images. Pinterest wants to show users new images in their home feeds whenever they open the app or log in. You don’t need to be overkill with this. 1-2 fresh new images going out daily is enough for 99% of accounts to see consistent growth. 
  • Try out different pinning times. Pinterest says their users are most active between the hours of 8 pm and 11 pm, with a peak around 9 pm. Pinterest has a FREE scheduler you can use! Posting pins when users are most active will help with reach. 
  • Play around with video pins. If your static pins aren’t getting a good reach or good engagement, try adding a moving element or video. Pinterest is a loving video. However, it’s equally important to continue creating static image pins to maintain a balanced approach and analyze what works for you and YOUR specific audience. 
  • Read your analytics and metrics! I review mine each week to see what is trending with MY audience and what content of mine they are liking right now. If I have a drop in reach, I will look at individual pin metrics to see why that drop happened. It helps me better create content moving forward. 
  • Stay consistent. Make sure you are sending out at least one fresh new pin image each day. The more consistent you are with pinning, the larger your reach will be. 

A final thing to keep in mind is making sure you are using proper Pinterest SEO. I know I preach this a lot, but if your pins and the boards you are saving those pins to are not optimized the right way (the way the algorithm likes), your reach will continue to stay low. Yes, this seems silly, but it’s a crucial step you don’t want to miss! 

Pinterest does not have to be complicated, and as you can see, when you use it the right way, it pays off! It’s such a beneficial tool for your blog or online business! Pinterest sends me 100K+ visitors to my website each month. And while it won’t happen overnight, you will be so happy to took the time to invest in learning the platform! 

If you want to learn more about current best practices, more in-depth pinning strategies, and proper Pinterest SEO, click HERE. 

As always, 

Happy Pinning! 

xo Megan 

The 4 Elements of Creating Inspiring Content on Pinterest in 2024

The 4 Elements of Creating Inspiring Content on Pinterest in 2024

The 4 Elements of Creating Inspiring Content on Pinterest in 2024

2024 brings a new year and new chances to level up your online marketing. Today, I will talk about inspiring content ideas on Pinterest to help get YOUR target audience more interested and engaged in what you are pinning! 

There are 4 elements to look at when it comes to Inspiration for Pinterest Content. 

Doing What Works

Doing what is already working on Pinterest can significantly benefit not only your reach but also your engagement. 

If you have a Pinterest for business account that has been active for 2+ months AND you have been consistently pinning, you can use your analytics to see what content of yours is popular with YOUR audience right now. 

Let’s take a look at my top 4 posts in my analytics. 

You can see my top post, “The 4 factors that make your Pinterest pins searchable.” Here are the metrics for that pin. 

You can also see my #4 post, which is a pin on the SAME topic, “The 4 factors that make your Pinterest pins searchable.” Below is a pin I made about 2 weeks ago because THIS specific topic was so popular with my audience right now. 

Here are the metrics after two weeks for the new pin I created linking to the same topic/content. In just two weeks, I have already reached 41K users with a new pin. But I knew this pin would do well because my analytics told me what my audience is interested in now. 

Remember, you don’t have to be constantly coming up with 100’s of new blogging or product ideas on Pinterest to grow your account. Your analytics are a window into what your specific audience is interested in and engaging with. 

This also can help you get more inspiration on content creation moving forward. I know my audience is interested in getting more traffic from Pinterest and increasing their reach. And any of my pins pertaining to that always do very well. 

Visually Appealing

Pinterest is a visual search engine. So, making a pin that stands out and grabs your audience’s attention is very important. 

Factors to keep in mind when it comes to pin design: 

  • Easy-to-read wording.
  • Keywords or essential words that stand out more than others. 
  • Utilizing different fonts and font colors. 
  • Make your products or key idea the hero of the image! 
  • Branding: you will probably read mixed reviews on this, and if you have ever looked at my Pinterest page, you know I like to play around with design! 

For me, changing up my design/colors/fonts has worked very well for my specific audience. However, many of my clients have a very branded look to their pin design, and that also works very well for them. 

I have been doing this for 9 years now and am very much a promoter of finding what works best for YOUR business. And that may include playing around with the looks of your pins to see what “style” gets the most engagement. 

Relevancy

Making sure the content you are sharing with your audience is relevant to your blog/brand/business. And relevant to what is trending now. You don’t want to be showing your readers content that no longer applies to the time we are in. 

As a business owner/blogger, I am constantly thinking of new, relevant ways to serve my audience. The key to keeping them coming back is to consistently provide them with helpful and relevant content. Makes sense, right? 

To piggyback on my first point, I am doing what works and learning from that to hone in on what specific content they are most interested in so I can create more of it. 

More content that is helpful to them, showing them, “Hey! I truly care about your success on this platform, so I am going to keep dishing out helpful tips.” 

This not only ushers a level of trust with your audience but also brings up my engagement and my reach. It also pays off on the other side by growing my email list, bringing me new clients, and course sales. 

Positivity

Creating designs and content that inspire your audience to do something is important. 

For example, this post. I am writing this post in hopes of inspiring YOU, my reader, to dive more into Pinterest Marketing and truly understand how beneficial it can be for your blog or online business. 

How does your blogging content or product inspire your audience? How can you positively affect them? Connect with your audience on their struggle points. When they see that you are answering their question or you’re relevant to them, they are not only going to click on your pin, but they are going to keep coming back for more. 

What to focus on in 2024 

As I mentioned above, I have been working in Pinterest Marketing for 9 years now. I have worked with hundreds of clients in just about every single niche you could think of. 

At the end of the day, when creating content/pins or selling products that can genuinely serve and help your readers, you will continue to see consistent growth on the platform and keep your readers coming back for more. 

My top tip on account growth if you are new to Pinterest or have been on it for a while now but you just aren’t seeing the reach or engagement you want is to re-visit your account, board, and pin SEO. 

If you aren’t a new reader of mine, you have probably read dozens of my posts on Pinterest talking about the importance of PROPER SEO on Pinterest. It is a search engine, after all, and if your content and the boards you are saving your content to are not optimized correctly, your reach will be about 80% less than what it could be if it’s done right. 

Also, making sure you are up-to-date on Pinterest’s current best practices and pinning strategies. Pinning with out-of-date pinning practices can get you shadowbanned or flagged FAST and could be the reason your reach and engagement are so low. 

If you want to learn more about Pinterest SEO and current pinning practices for 2024, click HERE

OR if you don’t think you have the time to do it yourself and you want more personalized help, you can click HERE! 

As always, 

Happy Pinning! 

xo Megan 

A Fool Proof Pinterest Pinning Strategy for 2024!

A Fool Proof Pinterest Pinning Strategy for 2024!

A Fool Proof Pinterest Pinning Strategy for 2024!

It’s 2024! The new year is always the busiest time of the year for my business. It’s when my course sales soar and the time of year I get the most inquiries about my Pinterest management services. 

A new year tends to light a fire under people’s bums and motivate them to take their businesses to the next level by getting more eyes on their products or content. 

In this post, I will review how you should be pinning in 2024 on Pinterest. I will also go over what not to do. I think I will start with that! 

For those of you who are new here, welcome! I’m Megan, and I’m a Pinterest Marketing Expert and Educator. I have been working in the Pinterest marketing field since 2015 and have run a successful Pinterest Marketing agency for over 9 years now. I have seen and been through it all when it comes to Pinterest Marketing. I pride myself on staying current with what works now so I can keep you all in the loop! 

Let’s dive in! 

How NOT to pin on Pinterest in 2024

Remember how I said the new year always brings new Pinterest clients? Well, my recent interaction with a potential client was the reason I was inspired to write this post. 

I will lead with this: there are SO many outstanding Pinterest educators out there who I also admire and still learn from. That being said, there are also many Pinterest educators out there who are teaching extremely outdated practices and Pinterest VAs who are still pinning improperly, which is so dangerous

Dangerous because they are teaching people incorrectly, and when you pin with outdated strategies that are “spammy,” well, your account gets flagged and shut down. And then, my friend, you are starting back at square 1. 

This client reached out to me for help, and when I went over how I pin, she said that another agency she contacted sent out SIX HUNDRED to NINE HUNDRED pins a month. 

🤦‍♀️ You guys. 

No. Like a MILLION times, no

This is where my job gets complicated because I am trying to convince them that that will get their account banned. And if you are also a Pinterest VA reading this, I know you get the struggle! I hear you! But please know this is NOT a dig at the person who reached out for help. How is she supposed to know that pinning 600-900 pins a month is a bad idea? And from her perspective, when someone else is telling her they are going to pin that much, she probably thinks her account will blow up with views and enagement.

When, in fact, the only way to pin that much is to repin the same image multiple times to multiple boards, which is not only an incorrect but very outdated pinning practice (we will get to in a minute.) And when I am charging the same for ten new images a week (40 a month), the latter looks like a much better deal, so I don’t blame her! But this is a learning lesson for everyone reading, that pinning that much is not recommended. Please don’t do it. 

So I told her I, unfortunately, could not pin like that and be liable for her account getting shut down because sending out that many pins would inevitably trip a spam filter. 

In December, Pinterest put out a statement saying that they will be making algorithm updates that will specifically crack down on pinning that indicates spam activity, such as overpinning. Don’t worry; it won’t be like the spam glitch debacle of 2019. At least, I hope not. 

So, my friends here is what NOT to do when it comes to pinning in 2024: 

  • Do not re-pin images to multiple boards. I can’t stress this enough. This is a practice that will also set off a spam filter. Even if it hasn’t yet, it will. Fresh pins will ALWAYS outperform duplicate pins. Eventually, the algorithm will flag your duplicate pins as spam. And with Pinterest cracking down on spam this year, I would STOP now. I know there are “experts” out there teaching this outdated strategy still. Once your pin is uploaded and saved, do not touch it! 
  • Do not send out 600 pins a month. Though I am sure most of you know this! I will cover the current best practice for pinning coming up. 
  • If you are still using TailWind, stop using the looping feature. Those are duplicate pins; again, it will set off a spam filter. Pinterest has a FREE scheduler you can use, and it works GREAT! 

Here is how you SHOULD be pinning in 2024

I have a pretty solid strategy in place that I implement for each account I work on. I will start by saying 99% of accounts on Pinterest will see steady growth by sending out 1-2 FRESH new pin images a day, saved to the most relevant board. 

The most I have ever pinned for a client is three fresh new images a day. And that is for a more prominent name brand that also has me run ads for them. 

But all my other accounts thrive on 1-2 new pin images a day. That’s it. 

Now, keep in mind that when looking at growth, I mainly focus on engagement

Yes, reach comes into play. But you will always see your Pinterest reach go up and down. So many things factor into reach, like the type of content you create, the current season we are in, the age of your account, etc. 

Here are the things you want to keep in mind when creating a solid pinning strategy: 

  1. Trends. My favorite feature on Pinterest is the trends tool. You can see what trends are currently popular and what trends are growing. They break the growth down by weeks, months, and years. If you see a trend trending up in all three areas, you can bet your pin will trend a lot faster if you use keywords that pertain to that trend. Focus on growing trends. This way, your reach will slowly grow for 1-2+ weeks after uploading your pin.  Content starts to trend on Pinterest about 4-6 weeks before the holiday or season. So Christmas content starts to trend in October. Summer content will start to trend around the end of April. 
  2. Analytics. Read them—every week. When I log into a client’s account or my own to schedule content for the week, the first place I go is the analytics. I like to see what content of mine is popular with MY audience right now. This not only helps me figure out what old posts of mine are doing well that I should create new pin images for, but it also gives me inspiration on new content to create based on what my audience is truly interested in. The trick with Pinterest is to keep doing what is working. If your audience is connecting with a specific topic or offer, keep pushing that, and you’ll see your numbers start to rise!
  3. Pinning. Pinterest is not as hard as some make it out to be. You do not have to send out hundreds of new pins a month to see growth. Focus on 1-2 FRESH new images each day. Start slow. If your account is new or sat untouched for a while, it’s not always a good idea to get excited and send out a ton of pins. A sudden increase like that could set off a spam filter. Slow and steady wins the race
  4. Time of day you pin. Pinterest says that its peak hours for active users start around 5 pm, and picks up between 8 and 11 pm, and then again from 2 to 4 am. You will have to test things out to see what time of day your audience is most active
  5. SEO. You can look through my blog and see how much I preach about SEO on Pinterest. But that is because so many users are still not optimizing their accounts or pins properly, which is a huge reason they have low reach and low engagement. Making sure your profile, boards, and pins are optimized properly will play the largest role when it comes to your content being seen by the correct set of eyes. When you create great content, you want as many people as possible to see it, and using Pinterest for SEO research is the best way to get a solid grasp on what your audience is actually looking for so that you can target them effectively

Lastly, keep realistic expectations. As you can see below, Pinterest can be so beneficial when you use it properly and stick to it. Numbers like this are 100% possible, but they will NOT happen overnight. It could even take you a year of consistency to see higher numbers. But this time next year, you will be SO happy you invested in your business. 

I spend ONE hour a week on my Pinterest account. That’s it. I take a deep dive into my analytics, Pinterest trends, etc, and create, optimize, and schedule my pins. It doesn’t have to be a ton of work. But your website traffic will reap the benefits! 

If you want to learn more about how to use Pinterest properly in 2024, click HERE!

As always, 

Happy pinning! 

xo Megan