The reason you have a low reach on Pinterest!

The reason you have a low reach on Pinterest!

The reason you have a low reach on Pinterest!

Okay, let’s jump right in. 

You are reading this post because you don’t have the reach you want on Pinterest, and you are trying to figure out why. I have written a few posts similar to this one, but I see these issues more and more, so I wanted to address it again in hopes it can motivate you to make the right changes with your Pinterest account so your reach can look like this! 

In the past 6 weeks, my Pinterest agency has brought on a few new clients. Clients who came to me because they weren’t getting the reach and engagement they wanted on Pinterest. 

Now, in the nine years I have been working in Pinterest marketing the two, well 3, most significant errors I see are these

  1. They are pinning with very outdated strategies, such as pinning the same pin image to multiple boards if you are doing this, STOP. 
  2. Their boards aren’t optimized for SEO at all, or they are improperly optimized
  3. They are or have been participating in re-pin threads in FB groups in hopes of getting their reach and engagement up. (I will cover this in a minute

Or all of the above. 

Before I get into why re-pin threads will be the death of your Pinterest account, I want to talk about what the algorithm picks up on the MOST and what you need to focus on in order to see the reach and engagement you like on Pinterest.  

Relevancy & SEO (#1 Most Important) 

If you are a long-time follower, you have listened to me talk about proper Pinterest SEO about 100,000 times. But that is because SO many business users are not optimizing their content the right way, and then the algorithm has NO idea where to place it or who to show it to. 

When I go to upload a new pin on Pinterest, the first thing I do before I optimize it, is think of the board it will best fit with. 

I want to save my pin on Pinterest Marketing to a board that is optimized for Pinterest Marketing. This way, the algorithm picks up on my Pinterest marketing-specific pin being saved to a RELEVANT board on Pinterest marketing, thus increasing my chances of the algorithm showing my pin at the top when someone is searching for Pinterest Marketing. 

For example, when I typed in “Pinterest Virtual Assistant Jobs,” I didn’t just have one pin; I had TWO pins ranking in the TOP two rows in search results. Those pins got there due to the board they were saved to being optimized properly AND those pins having proper SEO, showing the algorithm where they belong! 

So at the end of the day SEO will be the key to your success on the platform. 

NOW, let’s talk about re-pin threads. 

Guys, I can’t tell you how detrimental these are to your account. I get SO angry when I see them in these business-focused FB groups and it’s hard to hold back from telling all 300+ people who participate in them to STOP. 

If you don’t know what they are, here is an example of one. You drop a pin you want more “saves” on, and then you “save five other pins within the thread.” 

Here is the main issue with this: 99% of the participants in this thread are NOT saving your pin to a relevant SEO-optimized board. And when that happens, and your pin is saved to a board filled with pins on 100+ different topics, the algorithm isn’t going to consider your pin relevant, and the pin’s reach PLUS how your account ranks on Pinterest will drop. 

You will have MUCH more success pinning your pin to your OWN relevant, SEO-optimized board. 

Here is a short 9-minute video where I break down the importance of proper Pinterest SEO, give examples, and talk about what factors the Pinterest algorithm uses to rank your content. 

If you want to learn more about current best practices, pinning strategies and PROPER Pinterest SEO, click HERE!

As always,

Happy Pinning!

xo Megan

How to use the Pinterest Trends tool to get more website traffic!

How to use the Pinterest Trends tool to get more website traffic!

How to use the Pinterest Trends tool to get more website traffic!

If you are looking to get more FREE traffic to your website, Pinterest is the place to do it. With over 445 MILLION monthly active users, it’s a great place to reach your ideal reader or customer. 

But I know firsthand how overwhelming this platform can be. 

If you’re new here, I’m Megan! I have been working in marketing for over 14 years and have worked in Pinterest marketing for the last eight years. So, as I said, I know firsthand how overwhelming this platform can be, mainly due to the vast amount of mixed information you have probably read. 

I am here today to tell you it’s really not that complicated. Sure, you need to learn a few things to see steady and consistent growth, but today I will teach you one of those things! 

Today, we are going to talk about how to use the Pinterest Trends Tool, which is basically a cheat sheet that can help your pins go viral if used properly. 

What’s popular on Pinterest is generally ahead of the curve when it comes to trends, which is why the Pinterest Trends Tool is one of my all-time favorite things! I use the trends tool every single time I go to optimize a pin for myself or a client. 

What is the Pinterest Trends Tool? 

The Pinterest Trends Tool is a free tool that provides insights into the most popular search terms on Pinterest. You can use this tool to discover what topics are trending on the platform and see how search terms have performed over time.

It can show you current, growing, seasonal, and top monthly and yearly trends. 

How Trends Work on Pinterest

Content trends on Pinterest anywhere from 6-8 weeks before the actual season or holiday. So, right now, we are in the last few days of August. I started pinning fall content for clients about two weeks ago. 

Right now, the trends tool is showing me all things fall, and Halloween are on the upswing, which tells me that my pins that are optimized for fall-specific keywords will take off faster and continue to grow if pinned in advance. 

 

How To Use The Trends Tool To Your Advantage

Here is an excellent example of how I use the trends tool to my advantage. Here is a client of mine who is a food blogger. Each week I take a look at her trends tool to see what is trending in her specific niche and if any of her content fits the current or growing trends. 

The trends tool is showing me Zucchini recipes are 100% on the upswing. Trending up in the US AND popular with her specific audience. So, I know if she has content pertaining to this trend, it should get a pretty quick boost. 

I am going to optimize her pin with proper Pinterest SEO, and I will use the keywords that are trending for “zucchini recipes.”

Because her pin (and the board is was saved to) are properly optimized for Pinterest SEO, I used top trending keywords pertaining to “zucchini.” These are her pin stats after only a few hours. Not bad right?

Why Pinterest SEO Matters

If you are a long-time follower, you know I preach SEO on Pinterest more than most. Why? Because SEO will inevitably be your key to making it or breaking it on the Pinterest platform. 

99% of the time, when someone comes to me with a low reach or low engagement, I find about 15 SEO errors on their profile. Or VERY outdated pinning strategies. 

But once we address them AND pin properly (within current guidelines) moving forward, their reach ALWAYS increases TEN FOLD. 

Every. Single. Time. Along with their outbound traffic. 

Pinterest isn’t as complicated as many make it out to be. Remember, Pinterest is for longevity. Content lives and circulates on the platform for life. In contrast, you get a 24 MAYBE 48-hour reach on Facebook and Instagram. 

If you’re lucky. 

If you want to get serious about a long-term solution for website traffic, invest in Pinterest. I promise it’s worth it. This is a pin that is SIX years old, and this month alone has sent me over 3,500 website visitors. From ONE pin that I haven’t touched in SIX YEARS. Not bad, right? 

 

If you want to learn more about current best practices, guidelines, and proper Pinterest SEO, click HERE

As always, 

Happy Pinning

xo Megan 

 

 

 

My Health Journey

My Health Journey

This isn’t a typical blog post I would share here, as this is my business website. But with the roller coaster I have been dealing with over the past year, well, really, the past eight years, my husband encouraged me to share my story, hoping it may reach other women going through the same thing. Give them some hope, and highlight how genuinely awful women’s healthcare can be.

Now, I am going to talk about my lady parts, so if you are a man reading this and that makes you uncomfortable, you can bow out now. No hard feelings

I have always had bad periods. Ovulation has always been painful, and the week leading up to my period is like going through the first trimester of pregnancy—headaches, exhaustion, and nausea. These are pretty typical symptoms for many women. But over the past few years, I also started to experience a lot of pain. Pain that would take me out for at least a full day. 

I noticed the pelvic pain getting more intense after I got over a kidney infection on Christmas of 2021. I thought it was odd that most of the pain was in my pelvis, but the doctor said my bladder was most likely hurting due to the kidney infection, so I didn’t overthink it.

Slowly, that pain would appear more frequently and last a little longer each time, always with ovulation and my period. I would maybe have one week a month where I felt OK. 

I brought up my concerns to my Gynocologist, and she did a pelvic ultrasound, told me I looked perfect, and offered birth control. I declined as I had my tubes tied after I had Kori in 2015 and also dealing with hypothyroidism & Hashimotos; I didn’t need one more thing making it harder for me to lose weight. 

I actually visited the gynecologist about four different times due to this increasing pelvic pain, and every time was met with basically the same answer, “We are women. We get painful periods, and it’s pretty normal.” 

I knew something wasn’t right, though. It wasn’t, in fact, “normal” to feel like someone was stabbing me in the pelvis 24/7. 

In October of 2022, I got a UTI. My 2nd one in less than a year. (first one turned into that yucky kidney infection.) I thought it was odd, for me at least, to have two UTIs in a year when previously I never had an issue with them. 

But I did what you usually do, and I went to my doctor, got some antibiotics, and called it a day. But that is where this story starts. 

 

This is a long post, so stick with me.

 

See, my UTI wouldn’t go away. And not only would it not go away, the pain in my pelvis was getting worse and worse by the day. 

From October 2022 to June 2023, I went through 11 different oral antibiotics to try and kill this infection, when I was finally put on IV meds for ten days to try and get rid of it. Honestly, this UTI needs an entire blog post of its own, as the mistreatment I got there was ALSO unreal. 

Anyways…

My urologist was stumped. Because he said usually, when you can’t clear an infection like this, it’s due to an underlying cause like kidney stones, which I didn’t have. I told him about my awful pelvic pain, and he kept telling me I most likely had “Painful bladder syndrome.” Sorry, Sir, but I am not an 85-year-old woman, and I doubt I have “painful bladder syndrome.” But he’s the doctor, right? I didn’t go to medical school; what did I know? 

During these nine months of hell, I experienced pain like I had never felt before (other than when I was having active labor contractions.) I was going from doctor to doctor, ER visit to ER visit. Four CT scans and seven pelvic ultrasounds showed I was “fine” and that “everything looked great.” ELEVEN doctors told me I was 100% OK. 

I left every appointment feeling so defeated. I would sit in my car in the parking lot before and after every appointment and cry. Knowing I would be met with the same fate each time, ZERO help. Maybe I was crazy; perhaps it was in my head. 

NINE MONTHS. The darkness I experienced over these nine months was like nothing I ever imagined going through. Living in constant pain that was only getting worse by the day with no end or help in sight was extremely defeating. I could hardly get out of bed; I lost over 25 pounds because I couldn’t eat. I cried multiple times a day. I debated more than once driving my car into a tree because there was no way I could live like this forever. I felt like a complete failure as a wife and mother. 

No one would help me. No one.

But I wasn’t about to accept that this would be my life now, and I kept looking online for answers. And the one constant thing I came across was “endometriosis.” A condition where the lining of your uterus grows on the outside, causing a slew of symptoms, issues, and in many cases, EXTREME pelvic pain. 

When I returned to my gynecologist with this, she told me, “You have had two healthy babies; you don’t have endometriosis. If you did, you would have never been able to get pregnant.” Come to find out later, that statement is complete bullshit. 

I BEGGED her, literally cried on the exam table, and begged her for a referral to an endometriosis specialist I found online. She refused at first, saying I would be wasting this doctor’s time because I probably just had some scarring from my c-sections causing pain, not endometriosis. 

But due to my insurance, I needed a referral, or I would have to pay out of pocket. So after about 20 min of me sobbing and begging, she finally agreed to do it. Honestly, it was almost like she wanted me to stay sick. To keep throwing medications at me that would inevitably cause a plethora of other issues. Yea, no thanks. 

Also, you should never have to beg a doctor for a referral to another doctor. EVER. 

It took me five months to see Dr. Hudgens because his wait list was so long. But he was my last and only hope. And let me tell you, he was worth the wait. And then some. 

According to the Endometriosis Foundation of America, out of over 40,000 OB/GYNs in the US, there are only about 100 endometriosis specialists skilled in the most up-to-date treatment options. And thank God, one was located in Virginia Beach. 

At that first appointment, he listened to me. He sat and listened to me. He looked me in the eyes when I spoke and acknowledged my pain. Something that the ELEVEN other doctors I had seen over the past year had NEVER done. And then, he performed a pelvic ultrasound himself. 

Here is where I will get a little TMI, but this is when it all came to light. He said, “OK, Megan, I am going to place my hand up inside you and push up; it will probably hurt, but I want to get a good look. My ultrasound tech will push from the top at the same time.” 

He was right, it hurt like hell, but he discovered that, in fact, the pain wasn’t in my head. My uterus was FUSED to my bladder, my bowls, and both of my ovaries. I had a large mass on the top of my bladder that was preventing it from emptying fully (hence why I couldn’t get rid of that UTI), and I had MULTIPLE masses inside my uterus. (a totally separate condition called Adenomyosis) He said he also suspected I had stage 4 endometriosis with how severely everything was fused together. 

GUYS. Let me remind you I had 4 CT scans and SEVEN other pelvic ultrasounds this past year, one three weeks before Dr. Hudgens performed his. I HAD MULTIPLE MASSES INSIDE OF ME. And not ONE doctor or ultrasound tech picked up on it. NOT ONE

As you can imagine, I started crying once again on that exam table, finally feeling validated, finally getting the answer that I wasn’t crazy, it wasn’t in my head, and something was very wrong. 

We had a long discussion about my options, and he said that due to the severity of my issues, he recommended I get a total hysterectomy, which is shocking to hear at 36 years old. Knowing that I would be instantly sent into surgical menopause, and that would come with its own set of issues. 

But I wouldn’t be in pain anymore. And luckily, I was able to meet with an AMAZING hormone doctor beforehand so I could get on bio-identical hormone replacement therapy right away to try and prevent all of those awful symptoms. Here’s to hoping that works! 

It’s going to be a long journey to get back to feeling normal again. I’m not even sure I know what “normal” feels like right now, but I do know this, my story was short.

I wish every doctor that labeled me as anxious, crazy and tried to convince me it was normal to be in this much pain because I had a uterus could read this post. Not because I want to shame them (well, maybe a little) but because I want them to LEARN. I want them to know that when a woman comes to them in as much pain as I was, they should take her seriously. We know our bodies; we know when something isn’t right. And that we look to them as medical professionals to HELP us and NOT gaslight us into thinking we are crazy. 

I declined pain medication EVERY single time I went to the doctor or ER. 

Every. Single. Time. 

Even though I desperately needed it. I didn’t want to be labeled a drug seeker because I knew for sure they wouldn’t listen to me then. If I declined the pain medication, they would take me seriously and try to help me find answers. 

But they never did

1 in 10 women have endometriosis, and they said it takes most women TEN YEARS to get a diagnosis because this is such an under-researched disease. Most insurances won’t cover the surgery to remove it because they don’t deem it a “medical necessity.” In fact, mine also said “no” until Dr. Hudgens wrote a letter saying I was at high risk for bowel obstruction. And I had a large mass on my bladder that they were worried about.  

How fucked up is that? So sorry your organs are fused together, and you have masses in your body; you have to deal with it. Women’s healthcare in the United States is SHIT. And I only touched the tip of how awful it truly is. 

Through this journey, I joined an endometriosis support group on Facebook; it’s where I got a lot of answers and support and where I found Dr. Hudgens, an endometriosis Exision specialist. 

When I tell you I see about five posts a day from women in this group talking about ending their lives because they can’t get the help they need, I would be downplaying it. The pain this disease causes is unimaginable

I was a lucky one. I have insurance and the resources to keep pushing for answers. Most don’t. And these surgeries cost $25,000+. It wrecks me to know how many women are suffering. And nothing is being done

I am thankful for so many things, but mainly my support system. 

Derek, lord knows you had to deal with so much over this past year. I know it killed you to see me in pain and not be able to help. But you never let me feel bad about it. You came with me to appointments, held me while I cried on the kitchen floor, and kept pushing for me to find answers. 

Most days, you did the job of both parents while I lay in bed on a heating pad, trying not to go back to the ER again. Because I know they wouldn’t offer any help. You helped pull me out of the dark when I told you about not wanting to live anymore. That has to be a hard thing to hear from your spouse. But you never gave up on me, and I thank God every day for you. 

Laura, Jessica, Kati, Quinn, and Lisa, you ladies are my rock. You girls ALWAYS listened; you always offered support. You checked on me daily and made me laugh when all I wanted to do was cry. I don’t know what I did to be blessed with not one but five best friends. You guys will never know how much you helped me through this mess. I will forever be grateful for your friendship. 

This year’s girls’ trip will be the BEST ONE YET. 

Mom & Jayne, thank you for being my unpaid therapists. And for always answering my MULTIPLE daily phone calls. Always listening, always offering so much support. And thank you, Mom for flying out the second you heard I was going to have surgery to help. I love you both and know how blessed I am to have such a caring and selfless mother and mother-in-law. 

And thanks if you stuck around to read my entire story. Again, my story is mild compared to what I have read in these support groups. And if you are going through the same thing right now, you are NOT alone. 

We need to do better for women’s healthcare. This is America, not a 3rd world country. Mistreatment like this should never happen, ever. 

Keep pushing, and check out these Facebook groups; they helped me immensely. 

  • Endometriosis Support Group:HERE
  • Nancy’s Nook HERE

More research and funding are needed so our daughters don’t have to deal with this awful disease. Kori is 7 times more likely to have endometriosis than a person who has no first-degree relatives with the disease. And I refuse to let her go through what I have had to go through. 

And sadly, even though I had a total hysterectomy, I will have to deal with this disease for the rest of my life. Even without a uterus, the tissue can still form on its own. In fact, when he performed the surgery, he said I had endometriosis growing on my kidneys. CRAZY. 

 At least this time, I will have fewer pelvic organs for it to fuse together. I’m praying I can make it at least 5-10 years before I will inevitably need another excision surgery. 

I’m fully invested in this disease now, and I plan to continue using my online platform to help raise money and awareness for more research and, hopefully, a cure someday. 

If you know someone dealing with this awful disease, please share this post with them. It may give them hope and a light at the end of a very dark tunnel. 

If you want to donate to help support more research and cures for endometriosis, you can click here

As always, 

Happy pinning, 

xo Megan 

Your Complete Guide to Affiliate Marketing on Pinterest

Your Complete Guide to Affiliate Marketing on Pinterest

Your complete guide to Affiliate Marketing on Pinterest in 2023 and beyond! 

{This post contains affiliate links. That means I make a small commission at no extra cost to you. Visit my disclosure to learn more.)

Can you now use affiliate links on Pinterest?

I see this post so often in my private Facebook group and many other business Facebook groups I am a part of. 

Since the launch of advertising on Pinterest in May of 2014, Pinterest has been a little back and forth regarding affiliate marketing on the platform. 

So it makes sense; there still needs to be some clarification. But today, I am here to tell you that you can, in fact, utilize Pinterest for affiliate marketing. 

Affiliate marketing can be a great way to make money by sharing products that you use and love. Before we dive in, let me give a quick rundown on exactly what affiliate marketing is. 

(If you already know, you can skip head!) 

What is affiliate marketing? 

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. 

I am sure you see a lot of this on Instagram already. While many posts from influencers are sponsored, a lot of influencers share links to products they love. 

99% of the time, those are affiliate links. And if you purchase that product, or even a different one, via that same affiliate link, that affiliate earns a commission. Usually 10-20% of the sale, sometimes more. 

The concept of affiliate marketing is, “What if you can share the products you love and make money while you sleep? 

When it comes to Pinterest and affiliate marketing, it’s essentially a win-win situation. As you know, when you pin something on Pinterest, it circulates the platform for LIFE, potentially reaching tens of thousands, if not hundreds of thousands, of users. If you know what you are doing. 

If even 20% of those users clicked on that link and made a purchase, well, you would be making a pretty penny with little to no effort. 

Sounds pretty good, right?

Is affiliate marketing only for bloggers?

Gone are the days of needing a blog to promote affiliate links/content on Pinterest. So all of you non-bloggers out there who are looking into this avenue, you are in luck

There are a few different ways to drive traffic to your affiliate links on Pinterest. With MOST programs, you can directly link a link to your affiliate link or direct traffic from the pin to your blog post containing the affiliate link. 

You can even try both. That is the beauty of Pinterest! 

Pinterest is an ideal place for affiliate marketing. 

Why is that? 

In 2022 Pinterest came out with some pretty sweet and reassuring stats

They noted that Pinterest converts more browsers into buyers. And visitors from Pinterest are more likely to convert into leads or sales faster than other social media platforms. Yes, even Instagram. 

Not only does that platform have over 445 MILLION MONTHLY active users, they also noted this: 

  • Pinterest trends take off 20% FASTER in the first 6 months than trends on other platforms. 
  • Shopping engagement grew by 20% in 2021, and that’s expected to triple by the end of 2023
  • In that same report, Pinterest said that 75% of Pinterest’s monthly users are always SHOPPING.

Making it THE ideal place to promote your affiliate links. 

Here is what is in my ShareASale account today. I haven’t written a post with an affiliate link in it (until this one) Since 2019.

That means, due to my old pins circulating Pinterest and sending me affiliate traffic, I made over $2,000 this month alone and did ZERO work to get there. 

This money is coming from two old posts I wrote nearly FOUR YEARS AGO. Because my account and content are correctly optimized, it keeps circulating and trending off and on throughout the year without me having to do a thing.

This is why proper Pinterest SEO is SO important!

Now, to the good stuff.

How to do affiliate marketing on Pinterest

Whether you have a blog or will be directly linking affiliate links, there are a few things you want to keep in mind and a couple of steps you will want to take. 

  1. Find affiliate programs and networks with products you want to promote. (I’ll talk more about these coming up) 
  2. Create pins and add your affiliate links.
  3. Add proper disclosures and publish your pins.

However, there is more you need to know; stick with me! 

You want to make sure you are staying in compliance with the FTC (Federal Trade Commission) So, here are a few important affiliate rules for Pinterest:

  • Do not use URL shorteners like bit.ly to hide your affiliate link. You have to be transparent about affiliate links.
  • Only operate one Pinterest account in which you promote your affiliate links.
  • You must disclose an affiliate link when one is used. More on this in a minute. 
  • Do not create affiliate pins repetitively or in large volumes, as this can look like spam, and it also can get your account flagged and possibly shut down. 

Ensuring you are 100% up-to-date on Pinterest’s CURRENT best practices and guidelines is extremely important. (More on this in a min too) 

Disclosing affiliate links

Staying in compliance with the Federal Trade Commission is extremely important. But also very easy. 

If you are directly linking affiliate links to pins

You need to make sure in your pin description, at the bottom, after you leave your description AND optimize your pin, you must note at the end that this is an “Affiliate link.” Or even better, “This is an affiliate link or sponsored product.”  

In Pintererest’s community guidelines, they say: 

Pinterest says: “All applicable disclosures are required to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a Paid Partnership).”

So adding #ad or #affiliatelink is fine too. But, if you want to play it super safe, I would indicate, “This is an affiliate link or sponsored product.”  

If you are using affiliate links in your blog post

There are a few things to keep in mind. At the VERY beginning of your blog post, you need to have an affiliate disclosure before you even start typing.

This is what I say when my blog posts contain affiliate links, “This post contains affiliate links. Which means I make a small commission at no extra cost to you.”

Just remember, no matter how you are linking an affiliate link, you need to make sure you are noting that it is one. 

Pinterest Account Guidelines

You need a Pinterest for Business account to successfully affiliate market on the platform. 

The reason is that Pinterest is a search engine operating on an algorithm. If you are just posting pins with affiliate links that are not properly optimized or saved to non-optimized boards, your reach will be in the single digits, and that drastically brings down how much money you can make

Here is what you want to make sure you have set up BEFORE you start with affiliate marketing

  1. A PROPERLY optimized Pinterest account. From your handle to your profile to your boards. Using proper Pinterest SEO is extremely important if you want your content to be found. So many Pinterest for business users give up because they can’t get a good reach, and they aren’t getting a good reach because their account wasn’t optimized properly
  2. Current best practices and guidelines. It’s essential you are up-to-date with how Pinterest wants you to be pinning. Pinning with outdated strategies will not only get your account flagged as spam, but it can also get it shut down. 

If you want to learn more about setting up a successful, properly optimized Pinterest account AND ensure you are up-to-date with current best practices and guidelines,(so you can rock your affiliate marketing) click HERE. 

Below is a list of Affiliate programs you can join! Just be sure to read the rules to make sure they don’t say anything about not being able to promote on Pinterest. 

And also, be sure to check out Pinterest’s Community Guidelines pertaining to affiliate marketing for more in-depth information. 

Happy Pinning, 

xo Megan 

How to be found on Pinterest

How to be found on Pinterest

How to be found on Pinterest

“How can I be found on Pinterest?” “Why do I have such a low reach? And Why isn’t my content being seen?”

Those are two questions I get asked most often. And a lot of times, there is a simple solution

Like any platform, Pinterest is constantly changing and evolving, and the key to creating a successful Pinterest marketing strategy is to stay on top of the ever-changing updates and best practices.

Let me go over some realistic expectations first…

I am not here to make it seem like Pinterest is this instant fix for your traffic issues; it’s not. Though I am sure you have read 10+ posts before you got to this one telling you that, in fact, Pinterest can triple your website traffic overnight! 

Posts like that are the reason so many users quit Pinterest before it gets good. And let me tell you, when it gets good, it’s GOOD. 

Pinterest is for longevity. Unlike Facebook, Instagram, and even TikTok, when you pin something on Pinterest, it will continue circulating the platform for life

Here is a pin I created back in 2017. The last time I touched this pin was in 2017. In the last 30 days, it’s sent me over 3,000+ new visitors to my website. ONE PIN. Without me touching it, it started trending again, all on its own. 

Here are my stats from today, July 30th, 2023. It’s 2:30 pm EST, and Pinterest has already sent me over 2,400 visitors to my website JUST today, and the day isn’t even over yet! 

I am showing you these stats because I want you to know how valuable Pinterest can be for your blog or online business long term

What matters when it comes to being found on Pinterest?

First proper “Pinterest” SEO. This tip isn’t a new one, but it can never be emphasized enough. The reason SO many users are not getting the reach they want is because they aren’t optimizing their accounts and content the right way. 

I have been working in Pinterest Marketing since 2015, and this is the #1 issue I see when looking at an underperforming account, no SEO or improper SEO. 

Something to note: If you have been using proper Pinterest SEO, but your account is under 6 months old, a lower reach is normal. However, you should still see it growing steadily with consistent and proper pinning. If not, you may want to re-evaluate your SEO. 

Also, let’s say your account is three years old. But you haven’t been using proper SEO till now, and you haven’t been consistent with your pinning till now; you can also expect it to take a few months for the algorithm to start picking up on your content. 

Why SEO Matters

Because Pinterest is a search engine, it operates on an algorithm. And if you aren’t using proper SEO for the algorithm to pick up on, it will have no idea where your content belongs. 

I mentioned at the beginning of this post that being found on Pinterest is typically a simple fix because it is. 

When you go from not optimizing content (and your profile) the right way to doing it correctly, you start to see steady and consistent growth

Think about it like this: The Pinterest algorithm favors relevancy. So if you are pinning your recipe pin to a “free for all” style group board, not optimized for SEO and filled with pins on various niches, it will have no clue where your pin belongs OR who to show it to. 

And your reach stays in the single digits

Now, you have correctly optimized Pinterest boards and sent your optimized pin to the most relevant board; the algorithm goes, “Ok, this pin is about gluten-free recipes, so I will show it to users searching for gluten-free recipes.” 

Having proper SEO on your boards and pins gives the algorithm a much better idea of where your content belongs. Thus helping your content trend and, in return, showing it to more users. 

How you can be found on Pinterest

The first thing I tell my clients and students to consider is the MAIN keyword under which you want your account/content to appear. 

For me, it’s Pinterest Marketing. I want the algorithm to know my account is all about Pinterest, and to do that; I optimized my profile with Pinterest Marketing specific keywords. 

And because I did it correctly, my profile shows up at the top when someone searches “Pinterest Marketing.” 

Now I want to think of 5-6 sub keywords I want my content to rank under. These usually have to do with other topics you blog about or other products you sell. 

My example would be: 

  • Pinterest Marketing Tips
  • Pinterest Marketing Strategy
  • Pinterest Marketing for Beginners
  • Pinterest for business
  • Pinterest for Bloggers
  • Pinterest Virtual Assistant

Those are the six sub-keywords I use most often and the top keywords that have to do with my business

Because I always focus on my top sub-keywords when creating content, my content typically ranks right at the top when those keywords are searched. 

The algorithm sees that I am using relevant and proper SEO and that I am consistent in my pinning, so it favors my content and shows it to a larger audience. 

So if you are one of the Pinterest users who is getting frustrated with a low reach, re-evaluate your SEO and your strategy. You will be surprised how a few simple tweaks can elevate your entire account

Gone are the days when Pinterest wanted us re-pinning our content over and over.

Being successful on Pinterest today means focusing on fresh Pin content- rather than pinning the same pin to multiple boards. 

This is a very outdated practice many users are still using. A practice that will hurt your reach and possibly get your account flagged. 

Staying up-to-date on best practices is key to being found on Pinterest.

Don’t let a low reach get you down. Re-evaluate your SEO and strategy. 

Think about how nice it will be six months from now to have a pin you haven’t touched in months send you traffic on auto-pilot. Think about what that could mean for your email list or client list. Or even better, your sales.  

And if you want to learn more about proper Pinterest SEO and current best practices and pinning strategies, click HERE! 

As always, 

Happy Pinning! 

xo Megan