You may have heard this rumor floating around some Facebook groups lately.
One of the primary emails I have received in the past few weeks starts with this question: “If I use Idea pins, will it hurt the reach of my static and video pins?”
My answer: No, but let me break it down a little; I will keep it short and sweet!
Pinterest has to stay current
When Pinterest rolls out a new feature such as idea pins, you may notice a slight drop in your non-idea pins. Why is this? Well, they are making a push for us to try out their newest feature.
Is this fair? Not really, and 90% of Pinterest users noticed a larger drop in their reach starting this past June of 2021.
Pinterest is like every other platform out there, and they need to change to keep up with other outlets. Idea pins are a lot like Instagram stories or even TikTok videos.
And they can be EXTREMELY beneficial when used correctly. For example, as you can see below, here is an idea pin about 5 months old. It has collectively reached over a quarter a MILLION users, brought over 1.2 thousand users to my Pinterest profile, and gained me over 600 new followers.
So as you can see, they are pretty great. And while you can’t directly link them to a URL, there are some ways around it! My website traffic has increased by about 25% since using them.
Now for static and video pins.
Here is a static pin I posted about 2 weeks ago. As you can see, my idea pins have not hurt the reach of my static pins.
And here is a newer video pin: In fact, with Pinterest’s new mobile “watch” feature, video pins are doing pretty well!
If you have been following me for a while, you know it all comes down to one thing, PROPER Pinterest SEO.
The #1 error I see for users with a low reach is that their profile boards and pins are not optimized for proper Pinterest SEO.
And since Pinterest is a search engine, this is SO SO important! No matter how many new features come into play, you want to make sure your SEO is up-to-date.
Pinterest is still 100000% worth the effort. Of course, you HAVE to be willing to change and adapt as the platform changes, but as you can see, some of the changes are for the better!
If you want to learn more about proper Pinterest SEO and CURRENT best practices, click HERE!