Can you use the same URL more than once on Pinterest?

With social media, there’s one constant we can count on, change. And when it comes to Pinterest, there always seems to be a million opinions and strategies when it comes to how you should be pinning on the platform. 

A lot of these opinions and rumors come to be because Pinterest is just that, a constantly changing platform. So it leaves many of us frustrated when a feature or a way of pinning that worked well for so long no longer works. 

And it’s tough to know what you should and should not be doing because you don’t want to do something wrong and end up in Pinterest Jail. We all know that’s a challenging hole to dig yourself out of. 

So the one burning question, well, maybe not the “one,” but for sure, a question I hear 100’s of mixed opinions on is; “Can I pin the same URL more than once?” 

First, let’s start here: 

If you have been in the Pinterest world for a while, you may have heard of Alisa Meredith. She is a TailWind employee who often speaks about what is working now when it comes to Pinterest Marketing. She recently said this: 

“Here’s the thing to really consider — Pinterest wants fresh content because that’s what the users want. If Pinterest can give the users what they want, they will keep coming back, which is not only good for Pinterest, it’s also good for content creators,” Alisa explained.

But many users see a statement like this and think, “there is no way I can pop out seven new blog posts a week!” 

Yes, people say this to me ALL THE TIME. Like, all the time. So let me help ease your stress and tell you that, no, you do not have to create 30 new blog posts a month to keep your content fresh. 

Or even with products, if you have a store. You may only have 15 products, and that’s ok, as long as you are changing up the look of your pin. 

Fresh to Pinterest simply means a “fresh new image.” Let me show you an example: 

Here are three different pins for the same blog post; because I use templates, it only took about 2 minutes to make three pins. 

 

 

You can see that I worded each pin a little differently and changed up each design slightly, and the primary focus here is each pin has a different image.

This way, when I post these pins, they appear fresh and new, even though they link to the same URL.

Another positive to this strategy is that these three pins link to the same post, but all are worded and look a little different; it can help me get an idea of what MY target audience is responding to in terms of wording and imaging. THIS type of strategy is what helps you get more clicks to your website! 

*Hot tip: Pinterest pulls from imaging as well, so you want to use images that pertain to your topic or whatever your pins link to! 

So now, the big question is, how OFTEN can you post the same URL? 

If you are in ANY business-related Facebook groups, you have probably heard a billion different opinions on this. By the way, Facebook groups are the WORST when it comes to Pinterest rumors. I laugh and then cringe at some of the stuff people post there related to Pinterest. They are hands down the reason SO many people pin improperly! Anyways, that’s a post for a different day.

My best advice is to join the Pinterest Creators Chat on the Pinterest website. That is the BEST place to get honest, current advice. You can check it out here. You can even tag Pinterest employees for clarity. 

Here is what I often see online when it comes to rumors about pinning the same URL:

“You should space the same URL out by a week!” “You should space the same URL out by three days.” “You should only post the same URL once a month.” “Really, the same URL should be spaced out by three months.” 

And the list goes on. Confusing right? 

So which is the RIGHT answer? There isn’t one. From the mouths of Pinterest themselves, they DO NOT CARE. Period. I have had this confirmed by at least four different Pinterest employees. 

The #1 thing that sets off a spam filter is pinning the same pin image to multiple boards. DO NOT DO THAT. It’s a VERY outdated practice. 

Most accounts can grow with 1-2 fresh images going out each day. However, if I am posting the same URL, I do space it out by 24 hours, just because that is how I pin. 

Yes, Pinterest is a constantly changing platform, and that can get frustrating. But they are trying to keep up with TikTok and Instagram. So the changes will continue to come.

Stay consistent. Pinterest makes more money when you are active on the platform. And the more active you are, the more your confidence score will grow and the larger your reach will be. So focus on getting at least one new pin out each day!

Focus on proper SEO and pinning strategies. Pinterest is a search engine, and if your account, boards, and pins are not optimized properly, your reach will be less than half of what it could be if your SEO is done the right way!

If you want to learn more about current best practices, proper account optimization, and pinning strategies, click here!

Happy Pinning!

xo Megan