Pinterest Virtual Assistant Jobs. Q and A with a self trained Pinterest VA, Part 3!
Another interview with a self-trained Pinterest Virtual Assistant is coming your way! This is one of my most popular series to date, as I know it helps lay out realistic expectations when it comes to being a Pinterest Virtual Assistant.
If you missed the first few interviews of this series, you can check them out here and here.
Today I am interviewing Brittany Taylor. Brittany started her business in 2020 while going through some rough hurdles in her life. She needed a way to bring in extra income. She went from struggling to pay bills to bringing in over $84,000 a year.
Pretty life-changing, right?
Let’s dive in!
What made you want to become a Pinterest VA?
I needed change. In 2020, my Dad passed away from cancer, and I was in the darkest mental place. My family and I didn’t have extra money, it was hard to pay for food after our bills, and we were in the vicious cycle of living paycheck-to-paycheck. Even though I was working a full-time job, we just didn’t have money for anything. When it rained, it poured.
After living in a constant state of depression, I knew I had to get out of my comfort zone and try to bring in money outside our full-time jobs. I started a blog hoping to make a couple of extra hundred dollars a month to pay for a bill or groceries. I remember telling my husband, “I know blogging is hard to start, so if I don’t make a $100 by month six. I’ll quit.”
I used the last $60 we had to start a WordPress blog and put in the work. Four months passed, and I fell in love with the marketing side of my blog. I earned over $400, which lit a passion that I never knew I had. After marketing a new blog post on Pinterest, I found a pin that mentioned Pinterest marketing and earning over $3K a month. I was intrigued! So, I found a mentor to help me get started and took Megan’s course, which tied everything together.
I haven’t looked back since.
Did you have any Pinterest experience before starting?
I used Pinterest for my blog posts and always used it before creating a business account. I was familiar with the platform, but it was a learning curve when I started the business account.
Do you or did you have another job?
I worked a state government job while building my Pinterest business. It was hard. In February 2022, I proudly quit my job and became a full-time VA.
How long did it take to land a client?
It took me one month after Megans’ course in March 2021 to get clients. I was fortunate to have landed three clients at the same time. It was an insane experience. I still wasn’t sure if I was competent enough to grow these client accounts, but I am so glad someone took the chance on me. (I still have these clients today!)
How many clients do you have now?
I have 12 clients now, including management for Pinterest, TikTok, Instagram, Facebook, web design, and executive assistance. Pinterest opened the doors to all of it, and I’m so thankful to have a variety in my client work.
How many hours a day/week do you work?
I’m a workaholic, so my answer probably isn’t appealing to some. I typically work 5-6 days a week and try not to go over 5-6 hours a day. However, there is always something to be done. The benefit of working for myself is that I can prioritize and batch my work for any day I want off. I work many hours because I have goals I am determined to reach.
How has having the extra income helped you?
Having this extra income has completely changed our lives. I went from barely making $2K a month at my 9-5 to over $7K a month with social media marketing. With my paycheck alone, I can pay our bills for the entire month and still have money left over. My husband’s check is now considered “fun money.”
I raise my brother and was able to buy him a car for high school; we have gone on several vacations and have upgraded our life in every way possible.
What were your biggest struggles?
The biggest struggle was imposter syndrome. My mind liked to tell me that I wasn’t good enough, my prices were too high, I wasn’t smart enough, or that I was going to fail.
It can burden your mental health, but once you recognize it’s just imposter syndrome trying to get you down, the quicker you can bounce back and prove it wrong.
Keep this in mind: A real imposter wouldn’t doubt themselves. Knowing that will help you recognize self-doubt and move forward from it quickly because it’s not true. I grew up a poor Arkansas girl that didn’t have anything going for her. Now, I’m living the life my parents wished they had while raising me. Your entire situation can change. It all starts with rewiring your mindset and never giving up on the goals you want to reach.
I will say it’s pretty amazing to see your students become SO successful! But it shows that if you are willing to put in the work (because it will take work), the sky is the limit regarding growing your business and the income you can make!
Last year the Pinterest VA side of my business brought me in just over $75K, and this year, I have already surpassed that number, and it’s only June.
With the world of online marketing growing at a substantial rate every year, and with our economy being in the state it’s in, this is a FAST growing and highly demanded field to be in. As a result, more and more businesses realize the power of Pinterest and what it can do for their business.
And anyone who has even attempted to use the platform to grow successfully knows it takes an expert to get those desired results!
And that is where you come in! If you want to learn more about Pinterest and how to train yourself to become a Pinterest VA, you can click here!
How to make money on Pinterest with Creator Rewards!
Creator Rewards! What an excellent new program Pinterest has rolled out!
Especially for us content contract creators! We are pinning on Pinterest already, so why not make a little money at the same time?
I submitted my first idea pin to the creator rewards program a couple of days ago, and already it made me nearly $80 in just two days!
So in this post, I will give you more information on how the program works, what you need to do to qualify, and some tips on creating engaging idea pins that get saved!
What is the Creator Rewards program?
Creator rewards are a way for content creators to make money by creating original and inspirational idea pins.
Pinterest will pay you directly for creating inspiring, pin-worthy content users will want to engage with.
Each month the program will put out a set of “goals” you can submit your idea pins to. This month you had 5 different programs you could apply to.
More saves, more $$$ | $25 for each idea pin + $2 for each save
BONUS: Get to know creator rewards | $50 for 1 inspiring idea pin
Publish weekly, get rewarded | $250 for creating 1 idea pin each week in June.
Your content + saves =’s $$$ | $150 for each idea pin that gets 50 saves.
BONUS: Your content + saves =’s $$$ | $275 for each idea pin that gets 100 saves.
Each new idea pin can only be submitted once. So you can’t apply the same idea pin to multiple programs.
Who is eligible?
Like any new feature on Pinterest, when a new feature is released, it’s only released to a limited number of users, giving them “early access.”
Pinterest does this so they can see how things flow and make adjustments accordingly before rolling it out to everyone.
Right now, the program is only available to those in the USA. But don’t worry, everyone will get it eventually! I know waiting can be challenging!
Here are the criteria you need to meet as a pinner to qualify:
Use the Pinterest app on your mobile phone (not available on desktop or laptop.)
Be 18 years or over
Be a legal resident of, and located in, the 50 United States or the District of Columbia
Have at least 250 followers
Have created at least three Idea Pins in the last 30 days
Have 150 saves of your published Pins in the last 30 days
Create original content
You can not use the content you have pinned to Pinterest before. Instead, you must create new, fresh idea pins each time you apply.
What if you don’t meet all of the criteria above yet?
My biggest tip for ramping up your Pinterest account is to ensure your profile is properly optimized for SEO AND that you are pinning with CURRENT strategies and within the current best practice guidelines.
Especially if you are new to the platform, focusing on proper pinning will help you grow faster so you can qualify. As much as I tend to get an eye roll when I talk about proper pinning, it does pay off. I can promise you that!
If your account, boards, and pins are appropriately optimized, and you are pinning within current guidelines, your content will reach MORE people, growing your account and making you MORE money!
How to you gain access?
Right now, you can only access it via the mobile app. You can use an iPad or tablet as well. Make sure your Pinterest app is updated to the most current version.
After meeting all the criteria to join, you will see a red button called “Creator Hub” on your profile right below your monthly views. Once inside, you will see a tab at the top labeled “earn.” Here is where you will see all the programs currently running you can apply to.
I will note, it took about 24 hours after I submitted my pin for it to be accepted. I will say that in those 24 hours, I already had 8 saves, and that counted those towards my goal once it was accepted.
Right now, the pin has made me $79, and it has been running in the program for about three days now. If it continues to grow at this rate, it will make me well over $500 in two weeks! With the cap being $1,000, FOR ONE PIN! How cool is that?
How do you get paid?
When you sign up, you will be prompted to fill out some information, including your bank info. Thirty days AFTER the program you applied to has ended, Pinterest will directly deposit the money into your bank account.
So my pins submitted in June will be paid in August.
Each month you have the potential to make up to $6,000.00
Pretty awesome right?
What should we focus on?
Make sure your Pinterest for business account is set up PROPERLY. Yes, I am reiterating that because it’s SO necessary for your success in this program. When people come to me with a low reach and engagement 99% of the time, their accounts are not optimized, and they are not pinning properly. So make sure you are current and up-to-date! You can learn more about that here.
Create engaging pins either right on the Pinterest app, OR you can create them in Canva, send them to your phone, and then upload them via the app.
Make sure each idea pin has music, OR you can voice record yourself! This will help with the engagement on the pin and help your pin get accepted into the program faster! You can use the FREE royalty free music that is in the idea pin creation section of the app.
Give instructions on the last slide. Such as “save this pin for later!” or “visit my Pinterest profile for more inspiring ideas!” or BOTH!
Remember, this is a NEW program, and there will be glitches; this is why only a certain number of users have early access.
If a glitch occurs, try not to freak out, and visit the Pinterest Business Community for more information on it! Usually, if you are dealing with it, so are others, and this is a great place to find answers and speak with Pinterest team members directly!
And if you are ready to fully take your Pinterest Marketing to the NEXT level, click here!
How to use Pinterest to grow your Instagram Followers
In the era of building an online presence, algorithms seem to be making it harder and harder to grow that desired large following most of us want to achieve online.
And after 2020 rolled around, many business owners turned to online marketing more than ever, with a 17% increase in online (social media) advertising from 2020-to 2021. And that number is expected to double by the end of 2022.
The Instagram algorithm (like every other algorithm) is a set of rules that determine which content gets seen.
Many Instagram users are facing significant challenges now more than ever, not only when it comes to growing followers but when it comes to getting their content seen.
That is where Pinterest comes in. In this post, I will discuss how you can use Pinterest to increase your followers and boost engagement.
First things first, start a Pinterest for business account.
Not a blogger? That’s fine; you don’t need to be. You’re an influencer. Or maybe a business owner, either way, you are using Instagram to make money being an influencer or to help bring awareness to a product you sell.
That’s why you are reading this post, right?
Pinterest is a HUGE and very popular visual search engine. With users being attracted to the same aesthetic you are putting out on Instagram. And now more than ever, with over 433 million users active on Pinterest each month, it’s a great way to get eyes and traffic on your brand.
Pinterest works on an algorithm like Instagram, so using it the right way is crucial to success on the platform. Making sure your business account is set up and optimized PROPERLY with current best practices is extremely important for your content to be seen. So even if you already have a Pinterest for business account, you want to make sure you are current on account optimization and best practices and pinning strategies.
You can learn more about properly setting up and optimizing a Pinterest account HERE.
Make your website on Pinterest your Instagram profile link.
While many Pinterest for business users link to a website or blog, some do use their Instagram links!
Samantha Hammack is a GREAT example of this. With over 10 million monthly views, she has her Instagram account linked at the top, where a website would typically go. If you look at her account, you will see she has boards set up to reflect the content she creates and shares on Instagram.
You do not need to have a website or blog on Pinterestto see results.
Even more so, as Pinterest shifts its focus toward Creators and Influencers, it has made it very clear that you don’t need to have a website to see success, and that you can use Pinterest to bring awareness to other Social accounts.
Yes, I know this seems like a pretty obvious step. Back in the day, you used to be able to claim your Instagram account on Pinterest (here is to hoping they bring that back), but you can still link content to Instagram.
I have heard mixed opinions on this topic, but after chatting with my contact at Pinterest last week, she said it’s perfectly fine to link pins to Instagram directly.
Pinterest says: “Going forward, if new content is saved to Pinterest boards from your previously claimed social accounts, your Pinterest profile information will not appear next to it.”
However, it will still send users to whatever you link your pin to.
Keep in mind Pinterest best practices and pinning relevant images to relevant boards. So if your Instagram is all about Motherhood, you can create various boards using trending keyword sentences on Motherhood and send the pins to the appropriate boards.
You have two options with this:
ONE: You can either pin right from Instagram following the below instructions. The only downfall with this option is you can’t correctly optimize the pin. It will pull the wording right from Instagram, which most likely won’t be using proper Pinterest SEO and best practices for optimizing pins.
Or two: You can save the Instagram image to your phone or computer and manually upload and pin it that way. This is the best option as you will be able to properly optimize your pin this way. Giving it a much better chance of reaching a larger audience.
Use a call to action on pins you create for Pinterest.
For example, if you make an idea pin (they can’t link to URLs anyways, at least not yet) you can create an idea pin using your content from Instagram and add a call to action on your pin image AND in the note section of your idea pin as well!
Let’s say you are a beauty blogger; you can create a helpful and informative idea pin and add text like this to the last image of your idea pin:
Find exclusive tips on my Instagram highlights @yourusername
For more in-depth content like this, check out my Instagram, @yourusername.
Many Instagram users re-purpose their IG stories or reels and make them into Pinterest video pins or Idea pins! I do this for MANY of my clients! PLUS, Pinterest has started paying creators for idea pins via Pinterest’s creator rewards.
Overall, Pinterest can be a HUGE help in growing brand and business awareness, just like any other social media platform!
The key to success comes down to using the platform correctly. Pinning with outdated strategies can get you into trouble, and all your hard work will be for nothing!
To learn more about current best practices and how to use the Pinterest platform properly, you can click here!
Pinterest Virtual Assistant Jobs. Q and A’s with self-trained Pinterest Virtual Assistants
“How to Become a Pinterest Manager”
“Pinterest Virtual Assistant Jobs”
“How to work from home as a Pinterest Virtual Assistant”
Those are currently the top 3 most searched keyword sentences on Pinterest regarding becoming a Pinterest Virtual Assistant.
But why has this topic and career taken off so much in the past two years?
Here are a few Pinterest stats that may help answer that question:
Pinterest is the 14th largest social network in the WORLD, beating both Twitter AND Reddit.
There are roughly 431 MILLION active users on the Pinterest platform every month.
Pinterest’s revenue increased by over 20% in Q4 of 2021. With more online stores and business owners realizing the potential the platform has for traffic and sales. Pinterest even said it was “driven by strong demand from retail advertisers.“
75% of weekly Pinterest users say they are “always shopping.” Thus bringing more and more businesses to the platform every single day.
However, the biggest issue with Pinterest Marketing is that a VAST majority of users do not know how to use the platform correctly. And then, in turn, don’t see the desired results they expect to get from pinning on Pinterest.
So many people assume it’s as simple as creating an account, setting up a few boards, and creating a couple of cute pins.
When in fact, it’s SO much more in-depth than that.
And while there are many Social Media managers in this online world, Pinterest is VERY different than Instagram, Facebook, and TikTok. And it takes someone who specializes in it to see the success, so many users want and need from the platform.
Thus, expanding the LARGE need for specialized Virtual Assistants. The need for Pinterest Virtual Assistants will only grow as more and more businesses take to Pinterest for traffic and advertising.
I know reading reviews on a course can help sway your decision in whether you want to make a purchase. But I have found that providing interviews with my real-life students and talking about their success and struggles can help readers relate personally. And help make a more informed decision on whether or not this career would be a good fit for them.
You can read my first couple of interviews here. I have brought this series back as it’s a popular one! (So stay tuned for MANY more interviews in the weeks to come!)
Here is an interview with one of my long-time students, Christina. She has put in the work and now runs a successful Pinterest VA business. With ten clients, she has been able to help with the family budget and save enough for her and her husband to start going on vacations.
What made you want to become a Pinterest VA?
I have always been a Pinterest addict! I would spend several hours a day scrolling the feed! After I started my first furniture flipping blog four years ago, I used Pinterest to promote my blog. Once I decided I no longer wanted to flip furniture, I turned my sights to becoming a Pinterest VA.
2. Did you have any Pinterest experience before starting?
The only experience I had was using Pinterest to promote my blog. When I decided to set my sights on becoming a Pinterest Manager, it was time to up my Pinterest game skills and knowledge. I knew my Pinterest skills needed improving. Word in the Facebook blogging groups was that Pinterest Ninja by Megan was the course to take!
While I was hesitant to pay for a course, the free courses that I had completed weren’t providing me with the top-notch skills that I needed to serve my clients properly. And, there was no after-the-course support provided. Megan’s Pinterest Ninja and VA Ninja courses both contained up-to-date information and how to use proper Pinterest tactics. It blew my mind to read about keywords and SEO, which I had never thought about implementing on Pinterest! I could not believe that I was doing it all wrong! Her top-notch support was by far the best in the business. Both of these courses are the foundation for the success of my Pinterest VA business today.
3. Do you or did you have another job?
I was a full-time furniture flipping blogger. Due to an arm injury, I had to give up my furniture flipping days. That is when I decided to start my very own Pinterest VA business.
4. How long did it take to land a client?
After completing both of Megan’s courses, it took me only two weeks to land my first client! I was ecstatic! I implemented everything she taught me in the VA Ninja, and BAM, it worked!
5. How many clients do you have now?
Currently, I have ten clients. Of those ten, I create pin graphics for three.
6. How many hours a day/week do you work?
I currently work around 15 hours a week. I also read Megan’s blog and scroll through her Facebook group daily. They are great resources to keep me informed of new Pinterest practices and trends. Megan is excellent at keeping us up-to-date! She not only gives us current Pinterest news, but she answers questions quickly. She also does Facebook Live sessions that are so helpful!
7. How has having the extra income helped you?
My goal after starting my Pinterest VA business was pretty simple. I wanted to help provide for a portion of the family budget. When I first started, my goal was to make enough per month to pay for my car payment. Now, not only do I provide income for our family budget, my husband and I can take vacations that we have always dreamed about with the extra income!
8. What would you say your biggest struggle was?
My number one struggle was fear. The fear of others thinking I was stupid and, quite frankly, the fear of being rejected. The fear that my talents just were not going to be good enough. For example, I would spend literally hours creating one pin graphic! And after finally completing the graphic, I struggled with sharing it with my client. Will they like it? Will they think it looks ridiculous? The struggle was real! It took a lot of sticky notes with positive quotes placed around my office to get my mindset where it needed to be. You will experience fear, but do not let it overcome you. You can do this! This is another good reason why I love Megan’s Facebook group and why it’s an important part of my daily routine. Not only do we get our questions answered, there are other Pinterest VA’s who will support you and lift you up!
Christina has worked so hard, and I am so proud of her! It’s fantastic to see students have such incredible success!
I encourage you to check out Christina’s website here and see if you can gain a little inspiration for yourself!
And if you want to learn more about Pinterest Marketing and becoming a Pinterest Virtual Assistant, you can click here!
How long does it take to grow a new Pinterest account?
This can be a pretty loaded question mainly because there are 1,000’s of Pinterest Marketers out there who would all answer this VERY differently.
Especially if they are trying to sell you something and promising you Pinterest will bring your website 1,000,000’s of page views overnight. Sadly this is something I see more often than not.
Heck yes, Pinterest can drive you 1,000’s of daily pageviews; Pinterest is my primary source of website traffic (roughly 80% of it comes from the platform). Sending me about 80,000+ views to my website each month, but sorry to break it to you, sis, that doesn’t happen as fast as some make it seem.
Then, when you have someone like me who likes to give logical, honest, and upfront answers to my clients AND students, I tend to get that eye roll and a reply like, “Well, so and so said this.”
It’s hard in this online industry, especially when it comes to marketing and false promises. So I am here today to give you very realistic expectations for getting a brand spanking new Pinterest account off the ground!
Pinterest is a search engine. Plain and simple.
It’s a pretty awesome visual search engine where you come to get inspiration, ideas, recipes, tutorials, and you can even shop.
Pinterest is the 14th largest platform in the WORLD right now. Meaning MILLIONS of users come to Pinterest each day to browse or search for something specific, thus making it a gold mine for driving FREE traffic to your website or online business.
Every search engine has an algorithm. Pinterest’s algorithm is called their “smart feed.” The content that appears in your smart feed on Pinterest appears there for a couple of different reasons.
Content YOU have been searching for. Pinterest will show you pins based on what you are currently searching for or what you have been searching for recently. Suggestions they think you may also like.
Content YOU have been engaging with, clicking on, saving, shopping, etc. The more you engage with specific content, the more other content relevant to those keywords will appear in your smart feed.
But, how are those specific pins appearing in your searches?
There are 4 MAIN factors that will determine if a pin appears in a smart feed:
Let’s chat about those super quick.
Domain Quality. Just like Google or any other search engine Pinterest scores your domain quality. Their perception of the quality of your website. To put it in layman’s terms, Pinterest looks to see if people care enough about your content to save pins or images DIRECTLY from your website.
Pin Quality. It is how popular, and current a specific pin is. So the more engagement your pin gets, the higher quality it is and the more searches it will appear in.
Pinner Quality. Is a scoring Pinterest calculates for evaluating you as a blogger, pinner, and content creator? Or what many like to refer to as a “Confidence score” You can read more on that here. How consistent are you as a pinner? Are you pinning PROPERLY? Are you using proper SEO and creating relevant content?
Topic Relevance. Think of topic relevance as telling Pinterest what your pins are about. Use the right KEYWORDS relevant to your blog, business, Pinterest boards, and website.
Pinterest pays attention to the keywords you are using, optimizing them CORRECTLY, and if that relevant pin is also being pinned to a relevant board. Proper SEO is king here.
Now let’s chat about how long (and what it takes) for these four factors to work, and for your content to start appearing in searches.
I mean, that is why you are reading this post, right?
Let me preface this with a quick note: No Pinterest account is made equal. Meaning, TRY your VERY best not to get hung up on bloggers who tell you to pin a specific way to see millions of pageviews. And yes, there are THOUSANDS of pins out there JUST like these, and they MAKE ME CRINGE. A quick search on “how to increase your blog traffic with Pinterest”brought up 100’s of these types of pins. Which shows you how much FALSE info is out there. And sheds a light on the unrealistic expectations many are setting when it comes to Pinterest Marketing.
The age of an account plays a VERY LARGE role in how content ranks. A huge role. So sure, Susan over here can tell you how she got 9 trillion page views from Pinterest, BUT she also has a 7-year-old Pinterest account. And a vastly different niche AND audience than you. And I can PROMISE that growth did not happen overnight. She has pins that are 5+ YEARS OLD, which are probably bringing her 500+ views to her site daily.
This is why I truly feel so many users get discouraged right off the bat from false promises and blog posts like Susans.
Okay, let’s regroup.
Domain quality. Yes, you may have a KILLER website with unique images on it. But, if you are brand new to the Pinterest platform, Pinterest doesn’t know this yet. Your website has not been claimed, and active long enough on Pinterest for user’s to start saving from it.
The longer you are on Pinterest, the more you are sharing pins and bringing new users to your site, the more they will start saving images from your site. Showing Pinterest you have a quality domain!
Pin Quality. Since your account is so new, you aren’t going to have any pins that are trending yet. Sure, they may be getting a click, and a save here and there, but you haven’t been on the platform long enough to have content trend just yet.
Pinner Quality. Your confidence score is low; it always starts out that way. You are new, and yes, you may be pinning fresh new images daily, but with your account being under 6 months old, Pinterest still doesn’t have a good handle on you as a pinner just yet.
Topic Relevance. Yes, you are creating content relevant to your blog or business. You are even pinning to relevant boards. But again, that specific content has not circulated long enough and hasn’t been pinned enough by OTHER users to rank high under specific topics. YET.
The main takeaway is this…
For an account to be considered “established” on Pinterest, it has to be at LEAST 6 months old, probably even closer to 8.
And the length of the time your account is on the platform will not help it become established unless you are pinning correctly and consistently.
Consistency is the KEY factor for steady growth and traffic. Even if your new pins are only getting 10-20 impressions a pin, that does not mean they won’t get engagement. 5-10 outbound clicks would send your pin views into the THOUSANDS back in the day.
That isn’t the case anymore. However, engagement is engagement. And whether it’s an outbound click, a close-up click, a save, a comment, or a reaction, everything adds up.
Here are pin’s from a new client’s account. We started him a BRAND new account after the old account he took over was shadowbanned. This account is less than two months old, and some of his pins are getting 20+ outbound clicks, which is what we want, traffic. So, yes, the pin impressions are lower, and that’s 100% normal. But, it shows what proper pinning and account setup can do for you, even with a new account.
We are consistent; we pin fresh NEW pin images daily, pins that are relevant to his niche and website.
So try not to be too hard on yourself if you are not seeing the millions of overnight page views. That is NOT normal. No matter WHAT you have read.
Create relevant content your desired audience would benefit from
Do your keyword research.
User proper SEO
Be SURE you are up-to-date with current best practices and guidelines. I can NOT stress this enough. Pinning with outdated information will get your account shadowbanned or shut down.
Pinterest can be a traffic powerhouse if you use it properly and have a little patience! I can 100% promise you that! But know, it will take 6+ months of consistency and proper pinning to see steady growth!
But once you get there, it will be worth it!
If you want to learn more about Pinterest marketing and how to use the platform correctly, click HERE!
How to create pins that get more clicks on Pinterest!
Did you know that your pin design (and wording) plays the most significant role in getting a click over to your website?
In a recent poll, I took in my public Facebook group, over 95% of the members who answered said that the most challenging part of Pinterest for them was getting that desired click.
Almost all of these members also said they struggle with pin design.
While proper SEO is the way for your content to reach a larger audience, the design, coloring, and wording on your pin play the largest role in grabbing a user’s attention and getting that desired click.
Let’s quickly chat about some things you want to do and do not want to do when it comes to pin design.
You want to keep in mind that every Pinterest for business user has a different audience. So even if you are in the same niche, you most likely attract different demographics of users.
How do I know this? I have worked with MANY clients in the same niche, and thanks to Pinterest’s trusty analytics, I can see what age groups my clients attract, where they live, if they are male or female, and so on.
Many users get hung up on posts about “You have to pin this way” or ” I did this to get a million Pinterest views.” While all that is great, an experienced Pinterest marketer knows that what works for one user will most likely NOT work for another. Again, due to having different audiences.
However, having an eye-catching pin design, no matter your niche, will be the deciding factor when it comes to clicks.
When someone searches for a specific keyword on Pinterest, THOUSANDS of pins will appear in their home feed. The pins that appear closer to the top of the search are there because they have used proper SEO for their pin AND the first board that pin was saved to. Or because they are paid ads or promoted pins.
But the key to getting your pin noticed in a feed full of other pins is your pin’s design.
It is a hit-or-miss topic on here as it CAN work well for some users, mainly big-name brands who kick thousands into advertising.
However, if you are not a big name brand and all of your pins look a lot alike, you can run into a few issues.
One, the algorithm picks up on imaging and design. If all of your pins look the same, they will reach a small corner of the platform based on users who respond to your specific pin type, thus shortening the number of users you can reach.
Two, your pins may not be considered fresh. For example, when I audit accounts with low reaches, 90% of the time, all of their pins have the same colors on them. However, once we change up the coloring and pin design, BAM their reach expands, and they start to get more engagement.
If what you are doing is not working, change it up.
If you use more muted and neutral colors for your pin designs, try switching it up and using brighter colors. This way, you pin has a better chance of standing out in a home feed full of pins.
Fonts are essential. They are GREAT for emphasizing specific words over others. So you can use one font for your headline, having important keywords stand out more than the font you use for your subheadline.
In this pin, I am using different fonts and colors to focus on each line I use and make the word “Pinterest” the largest as I want to attract users interested in Pinterest Marketing.
I use brighter colors, imaging, and fonts for my pins as I know my audience responds to that type of look and design.
Clicks are not an overnight thing, contrary to what you may have read. It takes time and some trial and error to see what works for YOU. So again, try not to read too much into posts that tell you exactly how you should be pinning. As long as you are up-to-date with Pinterest’s current best practices and guidelines and are not pinning with outdated strategies (cough..cough.. re-pinning the same pin image to multiple boards), you can do what works best for you!
If you need a little help in the pin design area, I have created 7 free editable Pinterest templates for Canva!
If your design isn’t working, try these out! You can easily edit the colors to fit in with your brand OR keep them to try something new!