How long does it take to grow a new Pinterest account?
This can be a pretty loaded question mainly because there are 1,000’s of Pinterest Marketers out there who would all answer this VERY differently.
Especially if they are trying to sell you something and promising you Pinterest will bring your website 1,000,000’s of page views overnight. Sadly this is something I see more often than not.
Heck yes, Pinterest can drive you 1,000’s of daily pageviews; Pinterest is my primary source of website traffic (roughly 80% of it comes from the platform). Sending me about 80,000+ views to my website each month, but sorry to break it to you, sis, that doesn’t happen as fast as some make it seem.
Then, when you have someone like me who likes to give logical, honest, and upfront answers to my clients AND students, I tend to get that eye roll and a reply like, “Well, so and so said this.”
It’s hard in this online industry, especially when it comes to marketing and false promises. So I am here today to give you very realistic expectations for getting a brand spanking new Pinterest account off the ground!
Pinterest is a search engine. Plain and simple.
It’s a pretty awesome visual search engine where you come to get inspiration, ideas, recipes, tutorials, and you can even shop.
Pinterest is the 14th largest platform in the WORLD right now. Meaning MILLIONS of users come to Pinterest each day to browse or search for something specific, thus making it a gold mine for driving FREE traffic to your website or online business.
Every search engine has an algorithm. Pinterest’s algorithm is called their “smart feed.” The content that appears in your smart feed on Pinterest appears there for a couple of different reasons.
Content YOU have been searching for. Pinterest will show you pins based on what you are currently searching for or what you have been searching for recently. Suggestions they think you may also like.
Content YOU have been engaging with, clicking on, saving, shopping, etc. The more you engage with specific content, the more other content relevant to those keywords will appear in your smart feed.
But, how are those specific pins appearing in your searches?
There are 4 MAIN factors that will determine if a pin appears in a smart feed:
Let’s chat about those super quick.
Domain Quality. Just like Google or any other search engine Pinterest scores your domain quality. Their perception of the quality of your website. To put it in layman’s terms, Pinterest looks to see if people care enough about your content to save pins or images DIRECTLY from your website.
Pin Quality. It is how popular, and current a specific pin is. So the more engagement your pin gets, the higher quality it is and the more searches it will appear in.
Pinner Quality. Is a scoring Pinterest calculates for evaluating you as a blogger, pinner, and content creator? Or what many like to refer to as a “Confidence score” You can read more on that here. How consistent are you as a pinner? Are you pinning PROPERLY? Are you using proper SEO and creating relevant content?
Topic Relevance. Think of topic relevance as telling Pinterest what your pins are about. Use the right KEYWORDS relevant to your blog, business, Pinterest boards, and website.
Pinterest pays attention to the keywords you are using, optimizing them CORRECTLY, and if that relevant pin is also being pinned to a relevant board. Proper SEO is king here.
Now let’s chat about how long (and what it takes) for these four factors to work, and for your content to start appearing in searches.
I mean, that is why you are reading this post, right?
Let me preface this with a quick note: No Pinterest account is made equal. Meaning, TRY your VERY best not to get hung up on bloggers who tell you to pin a specific way to see millions of pageviews. And yes, there are THOUSANDS of pins out there JUST like these, and they MAKE ME CRINGE. A quick search on “how to increase your blog traffic with Pinterest”brought up 100’s of these types of pins. Which shows you how much FALSE info is out there. And sheds a light on the unrealistic expectations many are setting when it comes to Pinterest Marketing.
The age of an account plays a VERY LARGE role in how content ranks. A huge role. So sure, Susan over here can tell you how she got 9 trillion page views from Pinterest, BUT she also has a 7-year-old Pinterest account. And a vastly different niche AND audience than you. And I can PROMISE that growth did not happen overnight. She has pins that are 5+ YEARS OLD, which are probably bringing her 500+ views to her site daily.
This is why I truly feel so many users get discouraged right off the bat from false promises and blog posts like Susans.
Okay, let’s regroup.
Domain quality. Yes, you may have a KILLER website with unique images on it. But, if you are brand new to the Pinterest platform, Pinterest doesn’t know this yet. Your website has not been claimed, and active long enough on Pinterest for user’s to start saving from it.
The longer you are on Pinterest, the more you are sharing pins and bringing new users to your site, the more they will start saving images from your site. Showing Pinterest you have a quality domain!
Pin Quality. Since your account is so new, you aren’t going to have any pins that are trending yet. Sure, they may be getting a click, and a save here and there, but you haven’t been on the platform long enough to have content trend just yet.
Pinner Quality. Your confidence score is low; it always starts out that way. You are new, and yes, you may be pinning fresh new images daily, but with your account being under 6 months old, Pinterest still doesn’t have a good handle on you as a pinner just yet.
Topic Relevance. Yes, you are creating content relevant to your blog or business. You are even pinning to relevant boards. But again, that specific content has not circulated long enough and hasn’t been pinned enough by OTHER users to rank high under specific topics. YET.
The main takeaway is this…
For an account to be considered “established” on Pinterest, it has to be at LEAST 6 months old, probably even closer to 8.
And the length of the time your account is on the platform will not help it become established unless you are pinning correctly and consistently.
Consistency is the KEY factor for steady growth and traffic. Even if your new pins are only getting 10-20 impressions a pin, that does not mean they won’t get engagement. 5-10 outbound clicks would send your pin views into the THOUSANDS back in the day.
That isn’t the case anymore. However, engagement is engagement. And whether it’s an outbound click, a close-up click, a save, a comment, or a reaction, everything adds up.
Here are pin’s from a new client’s account. We started him a BRAND new account after the old account he took over was shadowbanned. This account is less than two months old, and some of his pins are getting 20+ outbound clicks, which is what we want, traffic. So, yes, the pin impressions are lower, and that’s 100% normal. But, it shows what proper pinning and account setup can do for you, even with a new account.
We are consistent; we pin fresh NEW pin images daily, pins that are relevant to his niche and website.
So try not to be too hard on yourself if you are not seeing the millions of overnight page views. That is NOT normal. No matter WHAT you have read.
Create relevant content your desired audience would benefit from
Do your keyword research.
User proper SEO
Be SURE you are up-to-date with current best practices and guidelines. I can NOT stress this enough. Pinning with outdated information will get your account shadowbanned or shut down.
Pinterest can be a traffic powerhouse if you use it properly and have a little patience! I can 100% promise you that! But know, it will take 6+ months of consistency and proper pinning to see steady growth!
But once you get there, it will be worth it!
If you want to learn more about Pinterest marketing and how to use the platform correctly, click HERE!
How to create pins that get more clicks on Pinterest!
Did you know that your pin design (and wording) plays the most significant role in getting a click over to your website?
In a recent poll, I took in my public Facebook group, over 95% of the members who answered said that the most challenging part of Pinterest for them was getting that desired click.
Almost all of these members also said they struggle with pin design.
While proper SEO is the way for your content to reach a larger audience, the design, coloring, and wording on your pin play the largest role in grabbing a user’s attention and getting that desired click.
Let’s quickly chat about some things you want to do and do not want to do when it comes to pin design.
You want to keep in mind that every Pinterest for business user has a different audience. So even if you are in the same niche, you most likely attract different demographics of users.
How do I know this? I have worked with MANY clients in the same niche, and thanks to Pinterest’s trusty analytics, I can see what age groups my clients attract, where they live, if they are male or female, and so on.
Many users get hung up on posts about “You have to pin this way” or ” I did this to get a million Pinterest views.” While all that is great, an experienced Pinterest marketer knows that what works for one user will most likely NOT work for another. Again, due to having different audiences.
However, having an eye-catching pin design, no matter your niche, will be the deciding factor when it comes to clicks.
When someone searches for a specific keyword on Pinterest, THOUSANDS of pins will appear in their home feed. The pins that appear closer to the top of the search are there because they have used proper SEO for their pin AND the first board that pin was saved to. Or because they are paid ads or promoted pins.
But the key to getting your pin noticed in a feed full of other pins is your pin’s design.
It is a hit-or-miss topic on here as it CAN work well for some users, mainly big-name brands who kick thousands into advertising.
However, if you are not a big name brand and all of your pins look a lot alike, you can run into a few issues.
One, the algorithm picks up on imaging and design. If all of your pins look the same, they will reach a small corner of the platform based on users who respond to your specific pin type, thus shortening the number of users you can reach.
Two, your pins may not be considered fresh. For example, when I audit accounts with low reaches, 90% of the time, all of their pins have the same colors on them. However, once we change up the coloring and pin design, BAM their reach expands, and they start to get more engagement.
If what you are doing is not working, change it up.
If you use more muted and neutral colors for your pin designs, try switching it up and using brighter colors. This way, you pin has a better chance of standing out in a home feed full of pins.
Fonts are essential. They are GREAT for emphasizing specific words over others. So you can use one font for your headline, having important keywords stand out more than the font you use for your subheadline.
In this pin, I am using different fonts and colors to focus on each line I use and make the word “Pinterest” the largest as I want to attract users interested in Pinterest Marketing.
I use brighter colors, imaging, and fonts for my pins as I know my audience responds to that type of look and design.
Clicks are not an overnight thing, contrary to what you may have read. It takes time and some trial and error to see what works for YOU. So again, try not to read too much into posts that tell you exactly how you should be pinning. As long as you are up-to-date with Pinterest’s current best practices and guidelines and are not pinning with outdated strategies (cough..cough.. re-pinning the same pin image to multiple boards), you can do what works best for you!
If you need a little help in the pin design area, I have created 7 free editable Pinterest templates for Canva!
If your design isn’t working, try these out! You can easily edit the colors to fit in with your brand OR keep them to try something new!
Between 2021 and 2022, the number of users and businesses on the Pinterest platform grew by over 50%.
Making Pinterest one of the most popular, FREE ways to share ideas, get inspiration, sell products and drive unlimited traffic to websites, blogs, online stores, and other social media platforms.
The cool thing about Pinterest is once a pin is on the platform, it’s there for LIFE! This pin is over THREE years old and this month alone has sent me nearly 2K website visits!
Like Instagram, Facebook, and TikTok, Pinterest is an ever-changing platform, which can be frustrating. Especially for seasoned Pinterest users such as myself, who have been on the platform for nearly a decade.
It seems new changes are often being made, and we content creators constantly have to flex and change up how we are pinning.
And while it can be a bit daunting at times to have a strategy that worked so well for a while suddenly stop working, these changes are for the better, which we have been able to see in the form of user growth on the platform.
While Pinterest is a great place to promote and share content, getting that desired click can be more challenging. Many Pinterest marketers out there tend to make it seem like it’s an easy feat to drive 1,000’s of page views to your blog almost overnight. And when that doesn’t happen, it’s pretty easy to want to throw in the towel and give up.
I get it.
However, I am here to give you some realistic tips on how to get more traffic from Pinterest because it is possible! I average 80,000+ views to my site monthly from the platform. And with the RIGHT tips and a decent amount of effort, you can also start driving free traffic to your site!
Let’s get a quick rundown on how Pinterest works.
Which you may already know, but it can’t hurt to revisit!
Pinterest is a search engine. And while it has many social media aspects, first and foremost, it is a search engine. It pulls from SEO and places content in front of the right audience based on the keywords you use to optimize your pin and the keywords other users are searching for.
It has an algorithm that decides how valuable your content is based on your pin imaging, the keywords you use to optimize your pin, the boards your pin is being pinned to, and how much engagement that pin specific pin is getting.
The Pinterest algorithm favors relevancy. It wants to see your pins being saved to relevant boards. For example, recipe pins to recipe boards, travel pins to travel boards, etc.
The better your content is optimized and pinned correctly, the higher of a chance it has to appear in front of the right users when specific keywords are searched.
Sadly, your reach has nothing to do with clicks. As much as other Pinterest Marketers like to focus on that, I am here to break the bad news and let you know that your monthly views are simply a vanity number.
Yes, the more users you reach, the better! But, pin engagement no longer boosts reach as it used to, which is a big bummer. And just because a pin has reached 2K people doesn’t necessarily mean they even saw it. It just means it appeared in a 2K home feeds. They could have scrolled right by it without even noticing it.
So the question stands, how do you get more clicks?
I pride myself on being EXTREMELY transparent when it comes to Pinterest traffic to my clients and my students.
There is no quick fix or magic solution. However, contrary to other things you may have read regarding Pinterest traffic, it does take a decent amount of work to figure out what works for YOU.
I want to emphasize the “YOU” in my last sentence. What works for one user most likely will not work for the next when it comes to getting clicks. Why? We all have VERY different audiences, niches, and businesses.
What works for a travel blogger in terms of getting clicks most likely isn’t going to work for someone like me in the marketing niche. Our ideal readers are interested in very different things.
Even someone in the exact same niche as you may have a different audience. They may attract readers who respond to a more neutral pin color, whereas I know my audience responds to brighter pin colors and bolder text.
The VERY best way to get more traffic from Pinterest is TRIAL AND ERROR when it comes to your pin’s design and wording. Yes, I know, not the answer you were probably hoping for.
Once you figure out what works for YOU, the easier it will be to create pins moving forward, and the more traffic you will get!
Let’s talk about the things you can tweak if your current pins aren’t sending you the traffic you want.
Colors: The colors you may be using for your pins might be too neutral, making them not stand out as much in a smart-feed full of pins. If the colors you are using for your pins currently aren’t working, try to step out of your comfort zone a little and use some different colors.
Wording: The wording you use on your pins is EXTREMELY important. These words will get your reader interested in what your pin links to OR send them scrolling. Get creative with your wording. Try to get your reader interested without giving too much away.
Fonts: First, you want to make sure the wording on your pin is easy to read. Using a variety of easy-to-read fonts can help certain words stick out over others. Words you know will get your reader interested in what your pin links to. Try playing around with fonts on your pin image to see if it helps with engagement.
Imaging: Since the algorithm also pulls from imaging on your pin, you want to make sure you are using images that pertain to the wording on your pin AND the keywords you are using to optimize your pin. So if your pin is about cleaning or organizing, you would choose an image of someone cleaning or an organized drawer. It seems like a small thing, but trust me, it will pay off!
Other things you want to make sure you are doing…
Make sure you are up-to-date with current best practices and guidelines. Pinning with outdated strategies will get your account flagged as spam and shadowbanned. When that happens, 95% of the time, you have to start an entirely new account.
Group boards can hurt you more than help you if they are not niche-specific and optimized correctly. Remember how I said Pinterest picks up where your content is being pinned? If it’s being pinned to a board full of pins on various topics and that board is not optimized for SEO, your pin will TANK. And it will hurt your overall profile performance.
Make sure your boards are correctly optimized, AND if you are pinning to group boards, make sure they are also niche-specific and optimized.
Here are my client’s results with an 7 week old Pinterest account! Proper pinning and SEO pays off!
Stay consistent! The best way to see results is to pin fresh NEW images daily (over re-pinning images on the platform) and analyze what your audience is responding to!
If you want to learn all there is to know about using the Pinterest platform properly and staying up-to-date with best practices and guidelines, click HERE!
Are you thinking about becoming a Pinterest Virtual Assistant? Then you have landed on the right post!
I will break down the 4 things you want to know about becoming a Pinterest Virtual Assistant.
I’m Megan! I have been working in the Pinterest Marketing field for over seven years. I have sold over 5,000 courses on Pinterest Marketing, worked with 100’s of clients, and in 2020 decided I would teach others how to do what I do and become a Pinterest Virtual Assistant. A Job that earns me a steady 6 figure income. No, that did NOT happen overnight. Again, I’ve been at it for seven years now! BUT it’s 10000% achievable if you have the drive!
Since then, I have helped over 1,500 students start their own successful Pinterest Virtual Assistant business. A business many of them have turned into a full-time career! All of which you can do remotely (in your PJ’s if you want) from the comfort of your own home.
This post will cover the questions I get asked the most on becoming a Pinterest Virtual Assistant!
Ready? Let’s dive in!
What is a Pinterest Virtual Assistant?
Believe it or not, Pinterest is one of the fastest-growing platforms for online marketing.
In 2021 Pinterest’s ad revenue surpassed 2.58 BILLION dollars. An over 50% increase from the year before. What does that mean? Now more than ever, businesses are realizing that Pinterest is a traffic-driving powerhouse they can use to sell their products and promote their websites.
The reality of it all is it takes someone who knows how the platform works to be successful on it. It’s a lot more complicated than simply uploading a cute image and saving it to a board.
Pinterest Marketing involves knowledge of Pinterest SEO and how to analyze data correctly to figure out what is working for your specific client.
A Pinterest virtual assistant’s job is to help get traffic to a client’s website or online store. It involves:
Profile setup and optimization
AND sometimes ads or promoted pins.
What kind of income can you bring in as a Pinterest VA?
Most Pinterest VA’s can start out charging 25+ dollars an hour. But, after seven years, I have a set rate of $75 an hour, AND I have a few brand-name clients with $2,000+ a month packages. Pretty sweet, right?
Here is one of my students who makes a steady 5 figure income from her Pinterest VA business, and she is a full-time stay-at-home Mother!
I took Megan’s bundle (VA Ninja + Pinterest) almost 2 years ago, and it was one of the best choices! I not only started my Pinterest VA business right away but also started to earn $3k cash months consistently as a stay-at-home mom! Some of the many things I love about her teaching style is that she is very easy to understand and provides a step-by-step process from start to finish! There are many Pinterest programs out there full of “fluff” or basic info, but Megan’s e-courses gave me the confidence to take my Pinterest knowledge to the next level and become a coach myself! Today, I earn 5 figure income because of the Pinterest foundation she taught me! Her courses are a no-brainer cost for the value and support she provides for her community inside her FB group!
If you are willing to put in the work, they sky is the limit when it comes to income.
Do you need to know Pinterest Marketing?
Yes. You want to have a good handle on all the bullet points I covered above.
However, I offer a monthly-updated Pinterest Marketing course that will give you all of the knowledge AND skills you will need to become a successful Pinterest Virtual Assistant.
How do you know if this will be the right career for you?
You have to have a good work ethic to start your own business. You are the one running the show. And you will get out of it what you put into it. Sadly the money and clients don’t just show up. But if you are willing to put in the work, you will have a ton of success!
You have to have basic technology skills. You need to know how to create pins in Canva or a graphic design program of your choice, and you have to be a little creative. You will be designing all different types of pins for various clients.
You need to know the basics of starting and running a website since you will need a place for potential clients to land.
You should be analytical. A large part of the job is reviewing pin metrics and analyzing analytics to see what is and is not working.
If you already have a good handle on Pinterest Marketing, you can check out my Pinterest Virtual Assistant course HERE.
If you need to learn Pinterest AND you want to start your own Pinterest VA Business, you can choose the bundle at check out! You can learn about Pinterest Ninja (my Pinterest Marketing course) HERE.
Both options come with lifetime group support to help you overcome any struggles or obstacles you may face! I want to see you be successful! And provide you will all of the resources you will need to do just that!
Becoming a Pinterest Virtual Assitant has been life-changing for me and financially life-changing for my family. I can bring in an income while reaping the benefits of being a stay-at-home mom!
What skills do you need to be a Pinterest Virtual Assistant?
So you want to become a Pinterest Virtual Assistant? Or at least you have been thinking about it since you landed on this post. I have been working in the Pinterest Marketing field since 2015 and have worked with a large variety of clients!
From bloggers to online business owners and some big named brands too! The Pinterest platform is growing substantially for online businesses and bloggers using it to promote their services and drive free traffic. Pinterest Virtual Assistants are now higher in demand than they have ever been.
And it won’t be slowing down anytime soon.
In fact: Compared to other social platforms, Pinterest users are 90% more likely to say they’re “always” shopping and 30% more likely to say they “love” shopping.” Making Pinterest an essential GOLD MINE for anyone with a website or online store.
The hard truth for many of these businesses and bloggers is that 1. They don’t have time to manage their own Pinterest accounts, and 2. It takes someone who knows everything there is to know about Pinterest Marketing to manage and grow an account successfully.
That is why the need for Pinterest Virtual Assistants grows daily.
But what skills and knowledge do you need to become a successful Pinterest VA?
How to set up a Pinterest for business account from scratch
How to convert a personal account to a business account
How to properly optimize an account in order for it to rank under the right keywords
How to set up and optimize boards adequately based on your client’s niche and content
How to read and analyze Pinterest analytics and individual pin metrics to see what is and is not working in terms of engagement and reach.
How to use the data you read from Pinterest analytics and metrics to create a pinning strategy that fits your specific client’s needs
How to do keyword research
How to create eye-catching pins
How to properly optimize pins for SEO
What are the benefits of starting your own Pinterest Virtual Assistant business?
There are so many benefits. Bringing in a STEADY and consistent monthly income from the comfort of your own home is worth its weight in gold.
I dabbled in the MLM world for a while, and while that is an excellent option for many people, it was not my jam. And I do not like direct sales. Plus, it wasn’t the income I needed, and it wasn’t consistent.
With my Pinterest VA business, I bring in a STEADY $5,000-7,000 a month. Every single month. I have monthly management clients and clients for whom I do account set-ups, profile audits, pin creation, and strategy services.
Being a stay-at-home mom and running my own business have been life-changing for my family and me, both mentally and financially.
This is a business that anyone with a computer and basic computer skills can do.
If you want to learn even more about becoming a Pinterest Virtual Assistant, you can check it out here.
Yes, even if you don’t know Pinterest Marketing, you can still get started!
If you landed on this post, you have probably already spent a decent amount of time online searching “work from home jobs” or “Pinterest Virtual Assistant Jobs.”
And I know firsthand how overwhelming it all can be. I average $5-7K a month with my Pinterest Virtual Assistant business. A job I can do from the comfort of my own home.
A job where I am the boss, and I make my own hours, working as little or as much as I want to. A job where I can pick and choose who I want to work with.
Now, I pride myself on being as transparent as possible when it comes to starting your own business. So in this post, I will break it all down for you
A quick rundown on why I started my own business!
I graduated from college back in 2008 and went right into the corporate world. A short three years later, I had my son Ethan in 2011. I worked right up until he came.
At this point, my husband and I both mutually decided I would take a year off to stay home with him. Once Ethan turned one, I started looking into going back to work. But the cost of childcare WAS NUTS. I was shocked and discouraged since I would be working to pay for someone else to watch him. And I wasn’t ok with that.
So I started doing some small contracting jobs on the side from home. Fast forward to 2015, and my daughter Kori was born!
I dabbled in the MLM world for a bit, but I wanted to find a way to make a STEADY and solid income. Plus, sales were not my thing.
It was about this time a client of mine wanted me to look into Pinterest as a way to reach their ideal target audience, homeschool Moms. So I dove right in.
After about three solid months of pinning their content on the Pinterest platform, we were able to increase their monthly sales from $3,000 to over $6,000, all with the help of Pinterest.
At this point, I knew I hit a marketing gold mine.
And I needed to figure out a way to harness it.
I started telling my other clients about Pinterest and started using it to drive traffic to their websites and online stores.
By late 2016 I had a full Pinterest Marketing client list. I was bringing in a steady 3K a month. Since I had two younger kids, I would wake up about 2 hours before them (yes, it was rough for a bit) and work. And I would also take advantage of nap times to work and sometimes would work for an hour or two after they went to bed.
But I was able to be a stay-at-home Mom while now being able to contribute to my family financially.
In early 2019 I launched my second course, Va Ninja. My first course Pinterest Ninja came out in 2018. I knew being a Pinterest virtual assistant was a job anyone could self-train themselves to do.
I knew there were Mothers out there like me who wanted the best of both worlds to be a working, stay-at-home Mom.
Here is the reality of it all.
Pinterest is growing at a substantial rate when it comes to bloggers and online business owners utilizing the platform to drive traffic, make more sales and increase brand awareness.
It also takes someone who knows how Pinterest works to help make that happen.
I have been helping clients with Pinterest marketing for nearly seven years now and have increased my income to well over $5K. Of course, I can work more now that both my kids are in school full-time. But I am still around to help with class parties, field trips, and homework. And my added income has changed our lives.
It’s not a get-rich overnight kind of gig. It takes a lot of time and effort to start your own business. And this job takes someone with a lot of work ethic and drive to succeed. However, it is a reliable way to make a consistent monthly income from home.
Luckily I have made a VERY step-by-step course that lays out the entire process of starting your own Pinterest VA business from start to finish.
I have sold over 5,000 courses on Pinterest Marketing and have helped over 1,000 women (and men) start their own Pinterest VA businesses. You can read interviews from a couple of my students HERE.
And you can check out VA Ninja HERE!In addition, there is a bundle option for those who also need to learn Pinterest marketing!