An Easy To Follow Pinterest Pinning Strategy for 2024
If you are a seasoned Pinterest user, you have probably heard that term more than once.
But, if you are newer to Pinterest, you may have landed on this blog post because you are trying to figure out precisely what a “pinning strategy” is.
Even if you are a seasoned Pinterest user, you may have landed here because you are getting a low reach and low engagement, and you want to see how you can switch up your pinning strategy in order to encourage more engagement with your pins.
Today, I will break down a tried and true pinning strategy that has never really failed me in my nine years of working in Pinterest Marketing.
Let’s quickly cover some must-know basics when it comes to Pinterest Marketing.
Pinterest is a search engine.
As you probably know. The best thing about it is it’s all visual. It’s the #1 place users come for ideas, inspiration, and to shop! Pinterest has over 445 million monthly active users. Making it the 15th largest social media platform in the world, beating Twitter.
Content is evergreen.
A Facebook post has a lifespan of 5 hours!
Instagram posts/stories have a lifespan of 21-24 hours.
But a Pinterest pin builds traction slowly and continues to grow and pick up traction for OVER 4 MONTHS. Not only that, but pins you created YEARS ago can randomly start trending again and send you FREE traffic for weeks!
Here is a pin I created in 2018. Nearly 6 YEARS ago. This month alone, this pin has sent me over 2 THOUSANDS visitors to my website. Just one pin that I haven’t touched in six years.
Not bad, right?
Current best practices MATTER
The #1 issue I see when users come to be because they have a low reach and low engagement is not only improper SEO but improper pinning.
Pinterest operates on an algorithm. If you are not following CURRENT best practices and pinning properly, not only will your content not be seen, but your account could get flagged as spam.
How not to pin:
Stop pinning to group boards. If they are not properly optimized for SEO and you save your pin to it, the algorithm won’t know where you place your pin. That hurts not only your pin’s ranking but also the ranking of your entire profile.
STOP re-pinning the same image more than once. Sadly, “Pinterest experts” are still teaching this, and it’s the #1 reason accounts are being flagged as spam. Pinterest sees duplicate pins from your profile SPAM. What I mean by this is you upload a pin, save it to a board, and then save it to 5 other boards. If you are doing this, STOP. This is an EXTREMELY outdated practice and is hurting you BIG TIME.
Stop over-pinning! It is NOT best practice to send out 20+ pins a day. Over-pinning can also set off a spam filter. And if you are pinning this much, you are most likely re-pinning the same image, and again, we don’t want to do that.
NO MORE TAILWIND. Tailwind is SO outdated. Many of the features, such as the looping feature, can set off spam filters. Once I stopped using Tailwind a few years back, my numbers TRIPLED. Plus, Pinterest has a FREE scheduler.
A solid pinning strategy to follow
New images. Pinterest wants to show users new images in their home feeds whenever they open the app or log in. You don’t need to be overkill with this. 1-2 fresh new images going out daily is enough for 99% of accounts to see consistent growth.
Try out different pinning times. Pinterest says their users are most active between the hours of 8 pm and 11 pm, with a peak around 9 pm. Pinterest has a FREE scheduler you can use! Posting pins when users are most active will help with reach.
Play around with video pins. If your static pins aren’t getting a good reach or good engagement, try adding a moving element or video. Pinterest is a loving video. However, it’s equally important to continue creating static image pins to maintain a balanced approach and analyze what works for you and YOUR specific audience.
Read your analytics and metrics! I review mine each week to see what is trending with MY audience and what content of mine they are liking right now. If I have a drop in reach, I will look at individual pin metrics to see why that drop happened. It helps me better create content moving forward.
Stay consistent. Make sure you are sending out at least one fresh new pin image each day. The more consistent you are with pinning, the larger your reach will be.
A final thing to keep in mind is making sure you are using proper Pinterest SEO. I know I preach this a lot, but if your pins and the boards you are saving those pins to are not optimized the right way (the way the algorithm likes), your reach will continue to stay low. Yes, this seems silly, but it’s a crucial step you don’t want to miss!
Pinterest does not have to be complicated, and as you can see, when you use it the right way, it pays off! It’s such a beneficial tool for your blog or online business! Pinterest sends me 100K+ visitors to my website each month. And while it won’t happen overnight, you will be so happy to took the time to invest in learning the platform!
If you want to learn more about current best practices, more in-depth pinning strategies, and proper Pinterest SEO, click HERE.
The 4 Elements of Creating Inspiring Content on Pinterest in 2024
2024 brings a new year and new chances to level up your online marketing. Today, I will talk about inspiring content ideas on Pinterest to help get YOUR target audience more interested and engaged in what you are pinning!
There are 4 elements to look at when it comes to Inspiration for Pinterest Content.
Doing What Works
Doing what is already working on Pinterest can significantly benefit not only your reach but also your engagement.
If you have a Pinterest for business account that has been active for 2+ months AND you have been consistently pinning, you can use your analytics to see what content of yours is popular with YOUR audience right now.
Let’s take a look at my top 4 posts in my analytics.
You can see my top post, “The 4 factors that make your Pinterest pins searchable.” Here are the metrics for that pin.
You can also see my #4 post, which is a pin on the SAME topic, “The 4 factors that make your Pinterest pins searchable.” Below is a pin I made about 2 weeks ago because THIS specific topic was so popular with my audience right now.
Here are the metrics after two weeks for the new pin I created linking to the same topic/content. In just two weeks, I have already reached 41K users with a new pin. But I knew this pin would do well because my analytics told me what my audience is interested in now.
Remember, you don’t have to be constantly coming up with 100’s of new blogging or product ideas on Pinterest to grow your account. Your analytics are a window into what your specific audience is interested in and engaging with.
This also can help you get more inspiration on content creation moving forward. I know my audience is interested in getting more traffic from Pinterest and increasing their reach. And any of my pins pertaining to that always do very well.
Pinterest is a visual search engine. So, making a pin that stands out and grabs your audience’s attention is very important.
Factors to keep in mind when it comes to pin design:
Keywords or essential words that stand out more than others.
Utilizing different fonts and font colors.
Make your products or key idea the hero of the image!
Branding: you will probably read mixed reviews on this, and if you have ever looked at my Pinterest page, you know I like to play around with design!
For me, changing up my design/colors/fonts has worked very well for my specific audience. However, many of my clients have a very branded look to their pin design, and that also works very well for them.
I have been doing this for 9 years now and am very much a promoter of finding what works best for YOUR business. And that may include playing around with the looks of your pins to see what “style” gets the most engagement.
Making sure the content you are sharing with your audience is relevant to your blog/brand/business. And relevant to what is trending now. You don’t want to be showing your readers content that no longer applies to the time we are in.
As a business owner/blogger, I am constantly thinking of new, relevant ways to serve my audience. The key to keeping them coming back is to consistently provide them with helpful and relevant content. Makes sense, right?
To piggyback on my first point, I am doing what works and learning from that to hone in on what specific content they are most interested in so I can create more of it.
More content that is helpful to them, showing them, “Hey! I truly care about your success on this platform, so I am going to keep dishing out helpful tips.”
This not only ushers a level of trust with your audience but also brings up my engagement and my reach. It also pays off on the other side by growing my email list, bringing me new clients, and course sales.
Creating designs and content that inspire your audience to do something is important.
For example, this post. I am writing this post in hopes of inspiring YOU, my reader, to dive more into Pinterest Marketing and truly understand how beneficial it can be for your blog or online business.
How does your blogging content or product inspire your audience? How can you positively affect them? Connect with your audience on their struggle points. When they see that you are answering their question or you’re relevant to them, they are not only going to click on your pin, but they are going to keep coming back for more.
What to focus on in 2024
As I mentioned above, I have been working in Pinterest Marketing for 9 years now. I have worked with hundreds of clients in just about every single niche you could think of.
At the end of the day, when creating content/pins or selling products that can genuinely serve and help your readers, you will continue to see consistent growth on the platform and keep your readers coming back for more.
My top tip on account growth if you are new to Pinterest or have been on it for a while now but you just aren’t seeing the reach or engagement you want is to re-visit your account, board, and pin SEO.
If you aren’t a new reader of mine, you have probably read dozens of my posts on Pinterest talking about the importance of PROPER SEO on Pinterest. It is a search engine, after all, and if your content and the boards you are saving your content to are not optimized correctly, your reach will be about 80% less than what it could be if it’s done right.
Also, making sure you are up-to-date on Pinterest’s current best practices and pinning strategies. Pinning with out-of-date pinning practices can get you shadowbanned or flagged FAST and could be the reason your reach and engagement are so low.
If you want to learn more about Pinterest SEO and current pinning practices for 2024, click HERE!
OR if you don’t think you have the time to do it yourself and you want more personalized help, you can click HERE!
It’s 2024! The new year is always the busiest time of the year for my business. It’s when my course sales soar and the time of year I get the most inquiries about my Pinterest management services.
A new year tends to light a fire under people’s bums and motivate them to take their businesses to the next level by getting more eyes on their products or content.
In this post, I will review how you should be pinning in 2024 on Pinterest. I will also go over what not to do. I think I will start with that!
For those of you who are new here, welcome! I’m Megan, and I’m a Pinterest Marketing Expert and Educator. I have been working in the Pinterest marketing field since 2015 and have run a successful Pinterest Marketing agency for over 9 years now. I have seen and been through it all when it comes to Pinterest Marketing. I pride myself on staying current with what works now so I can keep you all in the loop!
Let’s dive in!
How NOT to pin on Pinterest in 2024
Remember how I said the new year always brings new Pinterest clients? Well, my recent interaction with a potential client was the reason I was inspired to write this post.
I will lead with this: there are SO many outstanding Pinterest educators out there who I also admire and still learn from. That being said, there are also many Pinterest educators out there who are teaching extremely outdated practices and Pinterest VAs who are still pinning improperly, which is so dangerous.
Dangerous because they are teaching people incorrectly, and when you pin with outdated strategies that are “spammy,” well, your account gets flagged and shut down. And then, my friend, you are starting back at square 1.
This client reached out to me for help, and when I went over how I pin, she said that another agency she contacted sent out SIX HUNDRED to NINE HUNDRED pins a month.
🤦♀️ You guys.
No. Like a MILLION times, no.
This is where my job gets complicated because I am trying to convince them that that will get their account banned. And if you are also a Pinterest VA reading this, I know you get the struggle! I hear you! But please know this is NOT a dig at the person who reached out for help. How is she supposed to know that pinning 600-900 pins a month is a bad idea? And from her perspective, when someone else is telling her they are going to pin that much, she probably thinks her account will blow up with views and enagement.
When, in fact, the only way to pin that much is to repin the same image multiple times to multiple boards, which is not only an incorrect but very outdated pinning practice (we will get to in a minute.) And when I am charging the same for ten new images a week (40 a month), the latter looks like a much better deal, so I don’t blame her! But this is a learning lesson for everyone reading, that pinning that much is not recommended. Please don’t do it.
So I told her I, unfortunately, could not pin like that and be liable for her account getting shut down because sending out that many pins would inevitably trip a spam filter.
In December, Pinterest put out a statement saying that they will be making algorithm updates that will specifically crack down on pinning that indicates spam activity, such as overpinning. Don’t worry; it won’t be like the spam glitch debacle of 2019. At least, I hope not.
So, my friends here is what NOT to do when it comes to pinning in 2024:
Do not re-pin images to multiple boards. I can’t stress this enough. This is a practice that will also set off a spam filter. Even if it hasn’t yet, it will. Fresh pins will ALWAYS outperform duplicate pins. Eventually, the algorithm will flag your duplicate pins as spam. And with Pinterest cracking down on spam this year, I would STOP now. I know there are “experts” out there teaching this outdated strategy still. Once your pin is uploaded and saved, do not touch it!
Do not send out 600 pins a month. Though I am sure most of you know this! I will cover the current best practice for pinning coming up.
If you are still using TailWind, stop using the looping feature. Those are duplicate pins; again, it will set off a spam filter. Pinterest has a FREE scheduler you can use, and it works GREAT!
Here is how you SHOULD be pinning in 2024
I have a pretty solid strategy in place that I implement for each account I work on. I will start by saying 99% of accounts on Pinterest will see steady growth by sending out 1-2 FRESH new pin images a day, saved to the most relevant board.
The most I have ever pinned for a client is three fresh new images a day. And that is for a more prominent name brand that also has me run ads for them.
But all my other accounts thrive on 1-2 new pin images a day. That’s it.
Now, keep in mind that when looking at growth, I mainly focus on engagement.
Yes, reach comes into play. But you will always see your Pinterest reach go up and down. So many things factor into reach, like the type of content you create, the current season we are in, the age of your account, etc.
Here are the things you want to keep in mind when creating a solid pinning strategy:
Trends. My favorite feature on Pinterest is the trends tool. You can see what trends are currently popular and what trends are growing. They break the growth down by weeks, months, and years. If you see a trend trending up in all three areas, you can bet your pin will trend a lot faster if you use keywords that pertain to that trend. Focus on growing trends. This way, your reach will slowly grow for 1-2+ weeks after uploading your pin. Content starts to trend on Pinterest about 4-6 weeks before the holiday or season. So Christmas content starts to trend in October. Summer content will start to trend around the end of April.
Analytics. Read them—every week. When I log into a client’s account or my own to schedule content for the week, the first place I go is the analytics. I like to see what content of mine is popular with MY audience right now. This not only helps me figure out what old posts of mine are doing well that I should create new pin images for, but it also gives me inspiration on new content to create based on what my audience is truly interested in. The trick with Pinterest is to keep doing what is working. If your audience is connecting with a specific topic or offer, keep pushing that, and you’ll see your numbers start to rise!
Pinning. Pinterest is not as hard as some make it out to be. You do not have to send out hundreds of new pins a month to see growth. Focus on 1-2 FRESH new images each day. Start slow. If your account is new or sat untouched for a while, it’s not always a good idea to get excited and send out a ton of pins. A sudden increase like that could set off a spam filter. Slow and steady wins the race.
Time of day you pin. Pinterest says that its peak hours for active users start around 5 pm, and picks up between 8 and 11 pm, and then again from 2 to 4 am. You will have to test things out to see what time of day your audience is most active.
SEO. You can look through my blog and see how much I preach about SEO on Pinterest. But that is because so many users are still not optimizing their accounts or pins properly, which is a huge reason they have low reach and low engagement. Making sure your profile, boards, and pins are optimized properly will play the largest role when it comes to your content being seen by the correct set of eyes. When you create great content, you want as many people as possible to see it, and using Pinterest for SEO research is the best way to get a solid grasp on what your audience is actually looking for so that you can target them effectively!
Lastly, keep realistic expectations. As you can see below, Pinterest can be so beneficial when you use it properly and stick to it. Numbers like this are 100% possible, but they will NOT happen overnight. It could even take you a year of consistency to see higher numbers. But this time next year, you will be SO happy you invested in your business.
I spend ONE hour a week on my Pinterest account. That’s it. I take a deep dive into my analytics, Pinterest trends, etc, and create, optimize, and schedule my pins. It doesn’t have to be a ton of work. But your website traffic will reap the benefits!
If you want to learn more about how to use Pinterest properly in 2024, click HERE!
2024 is just a few weeks away, and with that, Pinterest has published its annual “Pinterest Predicts” trend report, which highlights some of the top rising trends based on search activity in the app and Pinterest’s analysis of where things are headed based on such.
While some bloggers and online business owners have been getting discouraged with their Pinterest reach not being what it used to be (we will get to this in a minute), the Pinterest platform is more beneficial than ever for online marketing. The number of active users from 2022-2023 grew by over 10%, bringing in over 450 MILLION monthly active users.
Based on current user growth rates, this number is expected to grow by nearly 20% in 2024.
Pinterest’s ability to target a receptive audience is the #1 reason this platform outshines the rest. That and content lives for TEN TIMES longer on Pinterest than on any other social platform.
A Facebook post has a 90-minute shelf life, whereas Instagram is a little longer, coming in at a whopping 20 hours.
The average pin has a shelf life of 3.5 MONTHS. Not only that, pins that are 3, 4, or even 5 years old (and older) can pick up traction again, sending you tons of views without you having to touch a thing. I don’t know about you, but I am going to focus more on the platform where my content lives much longer!
Here is what you want to know for 2024…
The New Pin Creation Tool
Have you noticed a drop in your reach since the launch of the new Pin Creation tool? You are not alone.
I have been working in Pinterest Marketing since 2015 so I have been around for about 20+ platform updates. And each and every time a new tool was introduced, you would see a drop in reach.
That is because the algorithm is adapting to the new change. See, just 6 months ago, there were multiple “types” of pins on Pinterest: idea pins, carousel pins, video pins, and static pins.
Now, with the rollout of the new pin creation tool, there is essentially only “one” type of pin. You no longer have the option to create idea or carousel pins. Unless you want to create an idea pin for an ad, now, you can only create video and static pins all within the new pin creation tool.
This is nothing to stress about; this shift is normal. No, there hasn’t been a “crazy algorithm change,” the algorithm is ALWAYS changing; that is what algorithms do. With consistent and proper pinning, your numbers will start to go back up. I know it’s stressful to see a drop in reach, but it always comes back.
Speaking of pinning, here is what you need to know for 2024
Sadly, there are still Pinterest experts out there teaching extremely outdated pinning strategies, which is a big reason many users are getting flagged as spam and/or have a very low reach and engagement rate.
I had a student come to me last week because of her low reach. She took another Pinterest course before taking mine, and this course told her to create a pin and then send it to 5-7 different boards. This is a VERY VERY VERY VERY outdated strategy.
Because she had been pinning that way, a spam filter was set off, and her reach plummeted. A lot of times, when this happens, new accounts need to be created because the account that was flagged can never recover.
Here is what to focus on when it comes to your pinning in 2024:
ONE: SEO. I will push this topic more than any topic I have ever talked about, and if you are a long-time follower or a student in my private group, you know this. Because Pinterest is a search engine, PROPER optimization of your account, boards, AND pins is crucial when it comes to reach and engagement. I still see SO much keyword stuffing and improperly optimized pins and boards. And while you may think that doesn’t matter it does.
Here are TWO examples of why it does matter. These are 2 NEW accounts I manage; you normally don’t get a reach or engagement like this in the first month. But because boards are optimized properly along with pins, and we are pinning properly, you can see it works! The proof is in the SEO pudding.
Here is another account from a new student who made a few simple SEO tweaks, and her numbers are starting to improve in only a WEEK! So this is why I preach SEO.
TWO: Proper pinning. You do NOT need to send out 10 pins a day, or even 5! In fact, pinning too much can set off a spam filter and hinder your reach. 95% of accounts see great reach, engagement, and growth with 1-2 fresh new pin images a day; that’s it! It doesn’t have to be a ton of work!
THREE: Stop using TailWind and pinning to group boards. Okay, let me break that down more. If you are using the looping feature on Tailwind, STOP right now! Even with the pin being spaced out by weeks or months, you are still re-pinning the same image from your own account more than once. That can still flag an account as it’s seen as a “duplicate pin,” which is considered spam. If you haven’t been flagged yet, you will eventually.
Group boards are a thing of the past UNLESS they are VERY niched down AND optimized properly. If you are sending your pin to a group board that is not niche or topic-specific, not properly optimized for SEO, and is filled with pins on multiple topics, the algorithm will have NO clue where your pin really belongs. That will not only hurt the reach of your pin but also your overall account performance.
Remember, the algorithm favors relevancy. They want to see your recipe pin saved to a recipe board. And when it’s not, then it doesn’t know who to show your recipe pin to, and your reach will be in the single or double digits.
Staying up to date on current pinning strategies and proper SEO will lock in your success on the platform. Pinterest sends me over 100K views to my website each month. It didn’t happen overnight, but all the work has been 150% worth it.
If you want to take your Pinterest to the next level in 2024 and start getting more eyes on your website or online store, click here.
If you don’t have time to manage your Pinterest account and want help from a seasoned Pinterest Marketing expert, click here.
How often should you really be posting on Pinterest?
A quick Google search of this question will likely lead you into a spiral of mixed and confusing information. 99% of it is incredibly outdated.
This mixed information is a big reason users give up on Pinterest so easily.
Here are the top 3 posts that appear when I Google: “How often should you be posting on Pinterest?”
#1 says: 5-15 times a day, up to THIRTY times a day (WHATTT?!)
#2 says: 1 new pin a week
#3 says: 10 times a day
Are you confused yet?
I’m Megan. I am a Pinterest Marketing Expert & Educator, and I have been working in Pinterest Marketing since 2015. When I say I have seen it ALL when it comes to Pinterest rumors, I really have seen it all.
I also know the frustration of learning how to navigate the Pinterest platform properly due to all the mixed and incorrect information floating around online and in FB groups.
Now, am I 100% right all of the time? Of course not. I have to navigate change and updates just like everyone else. However, I do pride myself on getting confirmation before I spread any more false information to confuse users even more.
Luckily, I work weekly with a Pinterest ads rep (an actual Pinterest employee), so I can run things by her and get confirmation on what we should be doing when it comes to current pinning strategies and best practices.
Let’s dive in!
Less is more.
I currently work with 12 clients. And the MAX we send out in a day when it comes to new pin images is 2. That totals 14 new pins a week.
However, 70% of the more established accounts I manage do very well with 1 fresh new pin image a day, totaling 7 new images a week. And that doesn’t mean 7 new blog posts. You can 100% link to older content as long as the image is new.
Remember, the algorithm wants to show us new content each time we log in—content we haven’t seen before.
Gone are the days of needing to send out 10+ pins a day. In fact, pinning that much will eventually set off a spam filter. Even if it hasn’t yet.
Pinterest is NOT as much work as many make it out to be. I promise.
Let’s go over what is working (and not working) going into 2024.
You do not need to repin other user’s content. I still see a lot of people doing this. Now, there is a caveat with this. If your account is NEW and your boards need a little SEO help to strengthen them, it’s okay to save a few top-ranking pins to that board that are not yours. But it’s not something you need to do daily or even weekly.
TailWind pins with outdated strategies. Yep, I said it. Tailwind could be killing your reach on Pinterest. For Example, the looping feature that sends out the same pin image to different boards—a HUGE no-no. And no, it doesn’t matter if that pin is spaced out by 2 months. You NEVER want to repin the same image to more than one board. It’s a very quick and easy way to end up in Pinterest jail. And that is a challenging hole to crawl out of.
Piggybacking of #2, pinning to Tailwind communities. If the community is very niched down, and you know the content you are pinning there is being saved to a relevant board, then that is fine. The issue you can run into with communities is users saving your content to a non-relevant or non-SEO-optimized board to keep in line with the community rules. When this happens, and your recipe pin is saved to a board with pins on a bunch of different topics, the algorithm has NO clue where it belongs, thus hurting the reach of that pin AND your overall account performance.
Leading me into #4, Pinterest Group Boards. The same rules apply. The Pinterest algorithm favors relevancy. It wants to see your pin on Pilates saved to a board on Pilates or fitness. That way, it knows exactly who to show it to. But if that pin is saved to a “free for all” style group board full of pins on different topics and not optimized for SEO, it will again hurt the reach of your pin and your account as a whole. This post HERE can shed more light on this topic.
Most accounts will see consistent growth by sending out 1-2 fresh new pin images a day that are PROPERLY optimized for SEO and saved to a relevant SEO-optimized board. Pinterest has a FREE scheduler! Take advantage of it!
And last, SEO. If you take a quick look around my blog, you will see that I talk about proper Pinterest SEO more than I talk about anything else. That is because your success on Pinterest 1000% comes down to your account/boards/pins being optimized PROPERLY.This post has a short video where I show you an excellent example of just how crucial proper SEO is.
Try your best not to get hung up on the millions of rumors floating around about Pinterest. Yes, it’s still highly beneficial for your business or blog. Here is a screenshot from today with my top-ranking pins. These 3 pins alone have sent me over 33,000 clicks to my website this month.
Imagine what that kind of traffic could do for your online business.
If you are ready to take your Pinterest account to the next level and want to learn more about current pinning strategies, best practices, and proper Pinterest SEO,click HERE.
Or, if you want to do all the things but don’t have time to do it yourself,click HERE!
You are reading this post because you don’t have the reach you want on Pinterest, and you are trying to figure out why. I have written a few posts similar to this one, but I see these issues more and more, so I wanted to address it again in hopes it can motivate you to make the right changes with your Pinterest account so your reach can look like this!
In the past 6 weeks, my Pinterest agency has brought on a few new clients. Clients who came to me because they weren’t getting the reach and engagement they wanted on Pinterest.
Now, in the nine years I have been working in Pinterest marketing the two, well 3, most significant errors I see are these:
They are pinning with very outdated strategies, such as pinning the same pin image to multiple boards if you are doing this, STOP.
Their boards aren’t optimized for SEO at all, or they are improperly optimized.
They are or have been participating in re-pin threads in FB groups in hopes of getting their reach and engagement up. (I will cover this in a minute)
Or all of the above.
Before I get into why re-pin threads will be the death of your Pinterest account, I want to talk about what the algorithm picks up on the MOST and what you need to focus on in order to see the reach and engagement you like on Pinterest.
Relevancy & SEO (#1 Most Important)
If you are a long-time follower, you have listened to me talk about proper Pinterest SEO about 100,000 times. But that is because SO many business users are not optimizing their content the right way, and then the algorithm has NO idea where to place it or who to show it to.
When I go to upload a new pin on Pinterest, the first thing I do before I optimize it, is think of the board it will best fit with.
I want to save my pin on Pinterest Marketing to a board that is optimized for Pinterest Marketing. This way, the algorithm picks up on my Pinterest marketing-specific pin being saved to a RELEVANT board on Pinterest marketing, thus increasing my chances of the algorithm showing my pin at the top when someone is searching for Pinterest Marketing.
For example, when I typed in “Pinterest Virtual Assistant Jobs,” I didn’t just have one pin; I had TWO pins ranking in the TOP two rows in search results. Those pins got there due to the board they were saved to being optimized properly AND those pins having proper SEO, showing the algorithm where they belong!
So at the end of the day SEO will be the key to your success on the platform.
NOW, let’s talk about re-pin threads.
Guys, I can’t tell you how detrimental these are to your account. I get SO angry when I see them in these business-focused FB groups and it’s hard to hold back from telling all 300+ people who participate in them to STOP.
If you don’t know what they are, here is an example of one. You drop a pin you want more “saves” on, and then you “save five other pins within the thread.”
Here is the main issue with this: 99% of the participants in this thread are NOT saving your pin to a relevant SEO-optimized board. And when that happens, and your pin is saved to a board filled with pins on 100+ different topics, the algorithm isn’t going to consider your pin relevant, and the pin’s reach PLUS how your account ranks on Pinterest will drop.
You will have MUCH more success pinning your pin to your OWN relevant, SEO-optimized board.
Here is a short 9-minute video where I break down the importance of proper Pinterest SEO, give examples, and talk about what factors the Pinterest algorithm uses to rank your content.
If you want to learn more about current best practices, pinning strategies and PROPER Pinterest SEO, clickHERE!