Monthly views. The one thing many Pinterest users (including myself) tend to get hung up on. I mean, it’s hard not to get frustrated when you are doing all the things that have been working great for the past few months, and then BAM! Your reach starts to drop out of nowhere.
And no matter what you do, you can’t seem to get those numbers back up to where you want them to be.
Why is this happening?
In this post, I will cover the top reasons your Pinterest numbers could be taking a hit and what you can do to fix it.
First off, let me explain what “monthly views” really mean.
That is your reach. How many home feeds and searches your content is appearing in. It doesn’t even mean that someone has physically laid eyes on your pin. It just means that your content has reached X amount of users.
Many seasoned Pinterest users know that your reach means jack squat when it comes to the traffic to your website. Even more now than in the past.
In the past, the more engagement your pin received, the higher the reach would be. And while pin engagement can still help the reach, unfortunately, it’s not always a make-or-break deal.
And like I said, I still tend to get hung up on that number as well, but what I try to focus on the most for myself and my clients is the actual traffic to the back end of my website.
However, having a more extensive reach can help get more viewers to your site. So when it takes a hit, it hurts. And while my own reach has dropped about 150K in the past month (ouch, I know), the traffic to the back end of my site has only dropped by about 20-30 users a day. I am still getting about 3,000+ views a day from Pinterest.
A big reason for a decrease in numbers this time of year (March-July) is due to the seasonal slump. Less Pinterest users are active on the platform.
Everyone sees a significant uptick in reach and traffic starting at the end of July and going into August as kids return to school. We are also heading into the holiday season.
Holiday content IS HUGE on Pinterest. And holiday content trends anywhere from 2-3 months BEFORE that specific holiday. So Halloween starts to trend at the end of July/beginning of August.
Christmas starts to trend around the beginning of September. Because of this, MORE users are active on the platform. And even if you don’t pin holiday-specific content, you will still see your reach increase.
After the New Year, things start to slow down again, usually beginning in February.
That 5-month hit can SUCK, but the key is staying consistent so your confidence score doesn’t take a hit from inactivity. When the end of summer rolls around, you will see an even more extensive reach due to staying active.
And just because a pin doesn’t take off how you want it to now doesn’t mean it won’t take off a couple of months down the road.
A trending pin or pins lost their traction.
This is another reason for a decrease in numbers, and while it’s a bummer, it’s totally normal.
This pin reached over 90K just last week, and now it’s starting to lose momentum. The reach dropped by about 23K in less than a week. And due to that, my overall reach took a hit too.
BUT my actual website traffic has stayed relatively steady.
Your pins will do this ALL the time. The cool thing about Pinterest is once a pin is on the platform, it is there for life, and it can appear in searches for life. So even if it loses traction now, it will most likely pick back up a few months down the road.
The key is to stay consistent and keep uploading fresh new pin images daily.
A shadow ban!
These are the worst, and while it’s not happening nearly as much as it did in the past (thank goodness), it’s still happening.
What is a “shadow ban?” When Pinterest either purposely or accidentally flags your account and content as spam.
The #1 reason it gets flagged is due to the user pinning with VERY outdated practices such as re-pinning the same image to multiple boards. Ya gotta stop doing that!
The second reason is the “glitch in the spam filter.” Marking safe content as spam. This was happening like WILD FIRE just a few months back. Luckily they seemed to have worked it out now, thank goodness.
The big bummer is the only indicator of this happening is your pin reach drops from 1K+ a pin to 0-3 overnight like the image above shows. It happens FAST. I am talking about your pin metrics. This is where you will see the hit, and you can see it with your overall analytics as well. You will see your stats almost flatline.
You can reach out to Pinterest support to see if they can help, but 99% of the time, you have to start a brand new account, which can be a killer to a business that gets most of its traffic from Pinterest.
So be sure you are up to date on current pinning strategies and best practices.
How to get over the drop in reach
I wish I had a foolproof answer for you. But since we all have very different niches and audiences, I will give you some helpful pointers.
Don’t give up and stop pinning. This is the one thing you don’t want to do. But, on the other hand, I know it can be hard to put your time and energy into something that isn’t currently bringing you optimal results. I know firsthand how frustrating it can be.
But staying consistent will pay off. Trust me; I’ve been at it for over seven years now! I have an intense love-hate relationship with the platform. But I know my consistency is why it has paid off so much for my website traffic.
Make sure you are up-to-date with current best practices and pinning strategies. And for the love of all things holy, STOP re-pinning your image to multiple boards. Yes, it may be working for you now, but you will eventually get caught in the spam filter, and then you will be F*&$%@.
Keep going! It will be worth it!
If you want to learn more about proper Pinterest SEO, current pinning strategies, and best practices, you can click here.
If you are over managing your own Pinterest account and want help, you can click here!
Why you need to stop pinning to group boards on Pinterest
I have touched on this topic a few times in different posts in the past, but I figured I would elaborate a little more since I see this mistake made more often than not.
Group boards are KILLING your reach and confidence score on Pinterest; I mean destroying it.
You may be thinking, “Well, I pin to them now, and I have a good reach.” But what is a good reach? Many Pinterest users think their reach of 20-50 impressions per pin is good, and for brand new accounts, that may be the case.
But if you have been active on Pinterest for a while and your reach is still low, it’s due to a low confidence score, AND pinning to group boards can be a big part of that low score.
You can read this post here that goes into detail about what a confidence score is.
Let’s chat about group boards.
Relevancy. That is the #1 thing Pinterest wants us to focus on. They want us to be pinning and displaying content relevant to our blog/business.
But what goes into showing Pinterest your content is relevant?
SEO, what you pin and where you pin it.
For example: When you create a pin, you use an image relevant to the pin’s topic, wording that is relevant to the subject of the pin. You then upload it to Pinterest using keywords and Pinterest SEO relevant to the pin, and then you pin it to a relevant board optimized with proper Pinterest SEO.
All of those steps help the Pinterest algorithm display your content to the right audience, searching for the specific keywords you have used in your pin AND the board it has been pinned to.
When the keywords you use in your pin description match up or pertain to the keywords in your board’s description, it shows relevancy.
So here is the issue with 95% of group boards.
They are not optimized for Pinterest SEO. A vast majority of group boards I see user’s pin to look like this one:
Yes, this board has almost 2K followers. But, unfortunately, so many think pinning their content to it will help the reach of their pin, when in fact, it’s just the opposite.
There is zero SEO for this board. And not only that, they allow a variety of niches to be pinned to it.
Pinning your niche-specific pin to this board will confuse the Pinterest algorithm since there is no SEO for this board, thus showing Pinterest your pin is not relevant. Which slowly starts to hurt the reach of your entire account.
Not only that, since a variety of users pin to it, the chance of your content being pinned to ANOTHER non-relevant board is much higher. Hurting the reach of your pin AND account even more.
Try and get the idea out of your head that the more followers the board has, the more people will see your pin.
That is SO very false. Just because it’s being pinned to a board with a large following does NOT mean all 2K people will see it. In fact, there is a good chance no one will see it.
Your pin will get a better reach being pinned to your personal niche board that is appropriately optimized for Pinterest SEO even if there are only 5 followers.
Why? The algorithm is picking up on the keywords of your pin pertaining to the keywords of the board it is being pinned to. SHOWING THEM YOUR CONTENT IS RELEVANT! Which they like! Which means they will push your pin out even further!
No, the keywords don’t have to match up word for word. But pinning a fitness pin to a fitness-related board will perform 1000 times better than it being pinned to a non-optimized group board. All-day long.
Confused? Don’t be.
Keep these things in mind: IF you do pin to a group board, make sure it’s specific to the topic of your pin and that the board title and description are correctly optimized.
With Pinterest not wanting us to re-pin the same image over and over, if you do pin to a group board, you upload your pin directly there and leave it. Re-pinning it more than once can get your account flagged as spam.
Make sure you are up-to-date with current best practices and guidelines.
And know that your account can be 10000% successful without group boards; in-fact, you may see your reach go up if you stop pinning to non-relevant boards and re-optimize your boards with proper SEO.
You can lean more about PROPER Pinterest SEO and current best practices HERE!
I wanted to write a post on this because many users want to know what goes into ranking and getting a good reach on Pinterest.
Each pinner on Pinterest has something called a “confidence score.” A confidence score is how Pinterest ranks YOU as a pinner and content creator.
So when your pins are getting a good reach and good engagement, your confidence score is probably on the higher end. BUT if you are not getting the reach and engagement you want from Pinterest, it’s probably due to a low confidence score.
Sadly, there is no way for you to know your “score,” but if your pins are getting a reach of 10, you can guess it’s probably on the lower end.
Here is what Pinterest looks at when they rank you as a pinner. And what you can do to improve your score.
Many people may roll their eyes at this. “Gosh Megan, you always talk about SEO!”
I sure do because, PROPER Pinterest SEO plays a significant role in your confidence score. Don’t believe me? See the Image to the left! This is from one of my students! PROPER Pinterest SEO matters!
If you are pinning to Pinterest boards that are not set up correctly, you are already starting on the wrong foot.
Yes, something this small can hurt you BIG TIME. Pinterest favors relevancy, so if you are pinning to a board with non-relevant keywords, improperly optimized keywords, OR no keywords at all, you are showing Pinterest your content is not relevant, thus dropping your score.
Making sure your account is fully set up and optimized for proper Pinterest SEO is SO SO important.
The key to growing on Pinterest is to stay consistent with how often you are uploading fresh new images.
You want to be uploading at LEAST 1 fresh new pin image each day. The more active you are on the platform, the higher your confidence score will be.
You can link new pin images to older posts. Make sure you use a different layout, image (if possible), coloring, and wording. This is also a great way to see what pin design gets you the most engagement!
Pinterest can tell when other users are saving content directly from your website.
That specific action can give your confidence score a significant boost! Making sure your website is Pinterest friendly is very important.
You want to have a least 1 pin image in each post you create. I usually have mine at the bottom of the post. You also want to have a “pin it” plug-in installed. This makes it so when a reader hovers their mouse over your image, a pin it button will appear, making it very easy for them to save that image to Pinterest!
The more others save from your website, the better! Showing Pinterest, you create quality content that is important enough to save right from your site!
What can hurt you the most?
Outdated Pinterest practices. When I audit accounts for users who are having a hard time getting traffic, 99% of the time, they don’t have any SEO, or it’s not laid out properly, and they are pinning with VERY outdated practices.
Practices like pinning 20-30 pins a day of their and other users’ content and pinning the same pin image to multiple boards.
Both are incredibly outdated and can get your account flagged as spam.
Making sure you stay current with best practices is very important!
Can you improve your confidence score?
Absolutely! You can go through and audit your account! (Grab your free checklist here!)
You can update your boards for proper Pinterest SEO. Make sure your profile is optimized for proper Pinterest SEO, and you can start uploading fresh new images daily!
Staying up to date on current best practices will help too!
You can 100% improve your confidence score and your reach on Pinterest
And if all of this has you confused and you want to learn more about Pinterest SEO and current best practices and pinning strategies, click HERE!
5+ Fool Proof Ways to get more traffic from Pinterest!
Are you looking to get more traffic from Pinterest? Maybe you aren’t getting the Pinterest traffic you want, or you are new and want to know where to start!
Here are 5+ tips on how to get more traffic from Pinterest!
Keywords and SEO.
First and foremost, you want to know what YOUR keywords are. What do you want your content and profile to rank under?
This is a crucial first step. Setting up your account with proper Pinterest SEO from day one will help your confidence score start off on the right foot.
Your confidence score is how Pinterest ranks you as a pinner. (You can read more on it here) And SEO plays a LARGE role in achieving a higher confidence score. This is so important because it’s easier to earn and keep a high confidence score if you are doing things right from day 1!
So be sure to optimize your account, boards, and pins with proper Pinterest SEO! You can learn more about that here.
Every business owner and content creator will have a different pinning strategy.
So try and steer clear of those who are telling you to pin a certain way. Because we all have different niches and different audiences, what works for one pinner will probably not work for the next.
To figure out the best pinning strategy for you, you will have to play around with pinning frequency, times of the day you pin, and how many pins you are uploading each week.
Be careful not to pin with outdated Pinterest practices; they get you into trouble!
Be sure you are creating easy-to-read and professional-looking pins. You want the wording to be clear and large enough for users to easily read while scrolling through their smart feeds.
Remember, you don’t want to use the same layout for all of your pins. If all of your pins look-alike Pinterest may not consider them “fresh.”
Playing around with coloring, wording, and pin design is the best way to see what your audience responds to in terms of engagement.
Your Pinterest Boards
Circling back to SEO, you want to ensure your boards are correctly set up and optimized.
If you are pinning to a board that is not optimized correctly, it will hurt the reach of the pin and your account.
Make sure you are using trending keywords for your title and that you include them in your board description as well!
Remember NOT to keyword stuff! Laying out your keywords the way Pinterest puls them is the best practice for SEO.
Knowing how to read your analytics and metrics can help you better understand what is and is not working with your current pinning strategy.
It will show you what pins are getting the most engagement which will help you create more engaging content moving forward.
You can use different types of searches with your analytics to compare your boards and see which boards are bringing you the most traffic and sending you the most outbound clicks!
Knowing how to compare these numbers is super important when it comes to where your content is being pinned to!
Whether you have a new account or your account has sat dormant for a while, the key to success is to stay consistent with your pinning.
You want to upload AT LEAST 1 new pin image a day, even if the pin links to an old post. Remember not to re-pin the same image to multiple boards; this is a VERY outdated practice and will get you into trouble!
Remember, new accounts and accounts that haven’t been pinned to in a while will take time to pick up traction. If you follow the above steps, your confidence score and reach will grow!
And if this all seems like a lot, you can click HERE to learn more about current pinning strategies, proper SEO, and current best practices!
What is a “Pinterest Audit,” and why should you do one?
One of the first things I do when I either sign a new client or have someone come to me saying, “My Pinterest numbers are not where I want them to be.” Is I head over to look at their Pinterest Account.
If you are relatively new to the Pinterest marketing field, you may or may not have heard of something called a “confidence score.” A confidence score is how Pinterest scores you as a pinner.
This is for users who have and use business accounts on Pinterest.
Having a high confidence score is essential when it comes to your success on Pinterest!
What goes into your confidence score?
There are a few different elements that come into play when Pinterest calculates your confidence score:
SEO and proper account optimization.
If your boards are not appropriately optimized for Pinterest SEO, that will have a significant impact on your confidence score.
Using proper Pinterest SEO is so essential because if you are pinning to boards that are not set up properly and you are using non-relevant keywords, your confidence score will take a huge it.
Why? Pinterest will see your boards as “non-relevant” boards due to the use of improper SEO.
Pinterest is a search engine, after all, and if you want your content to be seen, it needs to be correctly optimized.
Ensuring your boards have trending keywords as titles and the descriptions are SEO rich with keywords laid out how Pinterest pulls them and that they are NOT “keyword stuffed” is crucial.
Pin design, wording and optimiztion.
Even if your boards are properly set up, if you are pinning pins to them that are not what Pinterest considers “quality pins,” this will also affect your confidence score.
You want to make sure you are using proper Pinterest SEO for your pins title AND description.
You want to make sure you are using proper imaging and wording on your pin as well.
Your pinning strategy.
Many users are still pinning with outdated practices. This is BAD. Not only can it get your account flagged as spam, but it can also have the most significant impact on your confidence score. Hint: DO NOT re-pin the same pin image to multiple boards. EVER.
Pinterest considers where your pins are being pinned to and how active you are as a pinner on the platform.
If you are seeing a low reach, it could be because your account is not properly set up, and/or you are pinning with outdated Pinterest practices!
I can’t tell you how often I get asked this question or see this question posted in Facebook groups.
In the world of Social Media and online marketing, most of us feel that the more followers we have, the better. Right?
And when it comes to platforms like Instagram, followers DO matter. Especially for those wanting to make a career out of being an influencer. The more followers you have, the higher your chance to work with brands who are willing to pay you to post about their products.
With every social platform, the more engagement you get, the more you grow and expand your reach to an audience interested in the content you have to share.
This post is going to be a little bit longer than my normal posts, but I PROMISE it’s worth the read…
But do your followers matter when it comes to Pinterest?
Let me first tell you about how Pinterest worked back in the day when it was first launched.
In January of 2010, Pinterest launched its visual discovery tool to the public.
And while the growth in the first year was slower than they would have wanted (10,000 users in the first nine months), Pinterest soon became the #1 place to find ideas on crafting, recipes, travel, parenting, and much more.
On Pinterest’s 2nd anniversary, they had made Time Magazine’s lists of best websites. From then on out, the platform grew at a substantial rate.
The main focus was for users to share ideas and inspiration for various interests and projects.
And when you followed someone, the second they pinned a pin, you would also see that pin in your home feed. Whether or not you were actively engaging with their content.
In 2012, just two years after its official launch, Pinterest announced they were allowing companies to set up business accounts. This way, they could use Pinterest as a way to market their product or service visually to a rapidly growing audience.
This was when a shift happened in how content was displayed to users. You no longer started to see content in your home feed the second someone you followed posted it.
And as the years have come and gone and Pinterest has evolved, it’s even harder to see content from people you follow in your home feed unless you are actively engaging with it.
Because of this, having a following of 100K isn’t as impressive as it used to be. Yes, more people have clicked that follow button and come to your account to look at your content, but if they aren’t repinning, liking or clicking on your content on a daily/weekly basis, your pins won’t automatically display in their home feed like they used to.
While with the mobile app, you can see which users you follow have created new ideas or video pins at the top, it doesn’t always mean you will see their pins in your home feed.
You want to grow your following organically, and this is how you do it.
First and foremost, for the love of all things holy, STOP participating in follow threads in Facebook groups.
Here is why these can hurt you. Have you ever heard of a “Confidence Score” on Pinterest? If you have a business account, Pinterest has already given you one.
Many things come into play when it comes to your confidence score; the #1 thing is that your account is set up and optimized with proper keywords from your profile all the way down to your pins and the boards you are pinning them to.
If you are not using proper Pinterest SEO, your score is already low. And if you are pinning with outdated practices, your score is even lower.
Pinterest also takes into consideration WHO is following you and if they are engaging with your content or not. And if they are, they pay attention to where these followers are pinning your content.
If you gain a follower in a FB group who is just following you to follow you (per the rules of the FB thread), and they are then pinning one of your pins to a non-relevant, non-SEO optimized board, this is going to hurt your confidence score even more.
And let me tell you, it can be HARD to build your confidence score back up after it has tanked.
And no, there isn’t anywhere on the platform showing you your confidence score. So if your pins are getting a low reach, that can be your #1 sign.
Now I want to note NEW accounts take time to grow and rank, so it’s normal to have a lower reach initially because your account hasn’t been active long enough for the algorithm to pick up on it. However, if you have been active on the platform and your reach is still very low, that probably means your confidence score is too, due to improper SEO and pinning.
Growing followers organically is the BEST way to grow them. This way, someone follows you because of a pin you pinned that they liked. A pin they liked enough to want to follow you. Because this user cares about the content you pin, the chance of them pinning it to a board that it is relevant with is TEN TIMES HIGHER.
Thus, helping your confidence score grow.
The top 3 tips to grow your following:
The number one most critical thing is to make sure your entire Pinterest account is optimized for proper Pinterest SEO.
Next, you want to ensure you are pinning within the current best practices guidelines.
Lastly, stay consistent. If you are implementing the first two tips and pinning fresh, new relevant images daily, your following will grow! But, most importantly, it will grow with users who are genuinely interested in the content you are creating. And they will engage with it, which will help increase your confidence score and expand your reach.
If you want to learn more about SEO, current best practices and pinning strategies, click HERE!