Do you really need to be pinning other user’s content on Pinterest?

{This post may contain affiliate links, which means I make a small commission at no extra cost to you. See my disclosure for details.}

I have been meaning to write this post forever and ever because I see people asking this question all the time, “Do we need to be pinning other users content?

The answer: Yes, but also no.

Super straightforward answer, right?

Let me start with Pinterest newbies.

When you are 100% new to the Pinterest for business platform, it can be SUPER hard to get things moving in terms of followers and traffic.

A lot of times, when you are first starting, you don’t have a ton of your content to pin, so you don’t have much of a choice when it comes to pinning other user’s content. Mainly because you want to have at least 15 pins going out a day, minimum.

First off, there is NO right or wrong way to pin. So when you read about “pin ratio” rules, they are all BS. The only way you don’t want to pin is like this. Posting the same URL back to back to back will get you flagged as spam and your account to get shut down.

So how will pinning other users’ content help you? I want you to take a look at this screenshot I took from my home feed on Pinterest.

If you look at the bottom of the pin, you can see who pinned this pin last.

Why is this beneficial? Because a lot of times, users will also be interested in who pinned the content because most likely, they also have other content they are interested in. Make sense?

That leads to a possible new follower AND traffic.

The rule of thumb is to make sure you are pinning content that pertains to your niche. And also, make sure you only have boards on your profile that pertain to your nice.

If you are super new to Pinterest, you can grab my free Pinterest 101 PDF here, and it will get you moving in the right direction for profile set up!

Now, for seasoned Pinterest users.

Should you still be pinning other content?

That’s 150% up to you!

Here is what I do. I send out around 25-30 pins MAX a day. Pinning too much content can hurt the reach of your pins. So if I am sending out 25 pins, 20ish will be mine, and the other 4-5 pins will be from people I follow whos content I love and know my followers will love as well!

This way, I am bringing in new followers and traffic that I may not have reached by solely pinning my content.

Hopefully, this helps bring you some clarity!

Now, if Pinterest has you completely stumped, click here!

Happy Pinning!

xo Megan