Have your monthly Pinterest views taken a hit?
Monthly views. The one thing many Pinterest users (including myself) tend to get hung up on. I mean, it’s hard not to get frustrated when you are doing all the things that have been working great for the past few months, and then BAM! Your reach starts to drop out of nowhere.
And no matter what you do, you can’t seem to get those numbers back up to where you want them to be.
Why is this happening?
In this post, I will cover the top reasons your Pinterest numbers could be taking a hit and what you can do to fix it.
First off, let me explain what “monthly views” really mean.
That is your reach. How many home feeds and searches your content is appearing in. It doesn’t even mean that someone has physically laid eyes on your pin. It just means that your content has reached X amount of users.
Many seasoned Pinterest users know that your reach means jack squat when it comes to the traffic to your website. Even more now than in the past.
In the past, the more engagement your pin received, the higher the reach would be. And while pin engagement can still help the reach, unfortunately, it’s not always a make-or-break deal.
And like I said, I still tend to get hung up on that number as well, but what I try to focus on the most for myself and my clients is the actual traffic to the back end of my website.
However, having a more extensive reach can help get more viewers to your site. So when it takes a hit, it hurts. And while my own reach has dropped about 150K in the past month (ouch, I know), the traffic to the back end of my site has only dropped by about 20-30 users a day. I am still getting about 3,000+ views a day from Pinterest.
A big reason for a decrease in numbers this time of year (March-July) is due to the seasonal slump. Less Pinterest users are active on the platform.
Everyone sees a significant uptick in reach and traffic starting at the end of July and going into August as kids return to school. We are also heading into the holiday season.
Holiday content IS HUGE on Pinterest. And holiday content trends anywhere from 2-3 months BEFORE that specific holiday. So Halloween starts to trend at the end of July/beginning of August.
Christmas starts to trend around the beginning of September. Because of this, MORE users are active on the platform. And even if you don’t pin holiday-specific content, you will still see your reach increase.
After the New Year, things start to slow down again, usually beginning in February.
That 5-month hit can SUCK, but the key is staying consistent so your confidence score doesn’t take a hit from inactivity. When the end of summer rolls around, you will see an even more extensive reach due to staying active.
And just because a pin doesn’t take off how you want it to now doesn’t mean it won’t take off a couple of months down the road.
A trending pin or pins lost their traction.
This is another reason for a decrease in numbers, and while it’s a bummer, it’s totally normal.
This pin reached over 90K just last week, and now it’s starting to lose momentum. The reach dropped by about 23K in less than a week. And due to that, my overall reach took a hit too.
BUT my actual website traffic has stayed relatively steady.
Your pins will do this ALL the time. The cool thing about Pinterest is once a pin is on the platform, it is there for life, and it can appear in searches for life. So even if it loses traction now, it will most likely pick back up a few months down the road.
The key is to stay consistent and keep uploading fresh new pin images daily.
A shadow ban!
These are the worst, and while it’s not happening nearly as much as it did in the past (thank goodness), it’s still happening.
What is a “shadow ban?” When Pinterest either purposely or accidentally flags your account and content as spam.
The #1 reason it gets flagged is due to the user pinning with VERY outdated practices such as re-pinning the same image to multiple boards. Ya gotta stop doing that!
The second reason is the “glitch in the spam filter.” Marking safe content as spam. This was happening like WILD FIRE just a few months back. Luckily they seemed to have worked it out now, thank goodness.
The big bummer is the only indicator of this happening is your pin reach drops from 1K+ a pin to 0-3 overnight like the image above shows. It happens FAST. I am talking about your pin metrics. This is where you will see the hit, and you can see it with your overall analytics as well. You will see your stats almost flatline.
You can reach out to Pinterest support to see if they can help, but 99% of the time, you have to start a brand new account, which can be a killer to a business that gets most of its traffic from Pinterest.
So be sure you are up to date on current pinning strategies and best practices.
How to get over the drop in reach
I wish I had a foolproof answer for you. But since we all have very different niches and audiences, I will give you some helpful pointers.
Don’t give up and stop pinning. This is the one thing you don’t want to do. But, on the other hand, I know it can be hard to put your time and energy into something that isn’t currently bringing you optimal results. I know firsthand how frustrating it can be.
But staying consistent will pay off. Trust me; I’ve been at it for over seven years now! I have an intense love-hate relationship with the platform. But I know my consistency is why it has paid off so much for my website traffic.
Make sure you are up-to-date with current best practices and pinning strategies. And for the love of all things holy, STOP re-pinning your image to multiple boards. Yes, it may be working for you now, but you will eventually get caught in the spam filter, and then you will be F*&$%@.
Keep going! It will be worth it!
If you want to learn more about proper Pinterest SEO, current pinning strategies, and best practices, you can click here.
If you are over managing your own Pinterest account and want help, you can click here!
As always, happy pinning!