How to get more clicks on Pinterest!

How do I increase my outbound traffic on Pinterest? That question is always in the top 5 questions regarding Pinterest in business FB groups. That is the biggest reason we use Pinterest as business owners, right?

We want to attract more attention to our content and, in turn, more users to our websites, landing pages, or online stores. 

But what exactly is the secret to getting more outbound traffic on Pinterest? And why can some users seem to crack the code when others can’t? 

In this post, I will discuss some realistic expectations regarding Pinterest Marketing and what I have learned working in Pinterest Marketing over the last nine years regarding getting those desired clicks!

Realistic Expectations

Let’s start here.

I will go over some of the most common topics I see discussed online (mainly in FB groups) and discuss what is true and what isn’t. Don’t worry; I will get to the clicks coming up. 

Followers matter…

Yes and no.

Many of us live in the world of social media, such as Instagram, Facebook, and TikTok, where followers truly matter. If you don’t have a decent following, your posts’ chances of being seen and shared are low.

Many users carry that mindset over to Pinterest. While Pinterest is a “social media” platform, it’s first and foremost a search engine that operates on an algorithm. Yes, those other social accounts also operate on an algorithm, but Pinterest is a lot different.

On Pinterest likes and comments have little meaning. The algorithm on Pinterest is based on various factors such as quality relevance (being the biggest one along with SEO), timeliness and engagement of users with a pin.

Sure, pin reactions and comments can help with reach, but not as much as saves, pin clicks, and outbound clicks.

If you have been on Pinterest for a long time, like me, you will remember that at one point, followers did 100% matter. Your smart feed was once filled with 95% of the content the people you followed pinned and saved.

THEN, Pinterest changed things up, and you saw more content in your smart feed based on what you engaged with and saved

Now, it’s more of a mix of both. Pinterest wants us to shop, engage with ads, and follow new users. Why? Well, they make more money that way. The longer you are on the platform engaging with content, the more money they are making. If they only show you content from users you follow, the chance of you staying on the platform for longer is less.

However, if they are showing you new content (based on what you have been interacting with and searching for) from users, you may not have engaged with yet, your chance of staying on the platform longer increases.

So yes, you still see content from the people you follow. But about 70% of the content you see now in your smart feed is from accounts you have not engaged with yet. And you are being shown this content based on what you have been searching for

Because of this, followers are not a make-or-break deal anymore as long as you create consistent, SEO-optimized, relevant content for the algorithm to show others. 

If you are new and don’t have a big following, don’t stress. Followers will come. 

BUT, and I can not stress this enough: DO NOT participate in follow threads in Facebook groups. Those will NOT benefit you in any way. 

Building your following with users who followed you just to participate in a thread users who won’t engage with your content isn’t recommended

You want to build your following organically with users who follow you because they like the content you share and will appropriately engage with it, saving your content to RELEVANT boards and clicking through to your website. Remember, Pinterest favors relevancy. So the more your pins are saved to relevant boards, the more significant that pin’s reach will be. 

This type of follower will help grow your account, reach, and outbound traffic.

Monthly views mean website traffic…

False. 

Your views are your reach. All your individual pin metrics make up your reach. While having a larger reach gives you a bigger chance of your content being seen and engaged with, it doesn’t necessarily mean everyone is seeing it

Views account for how many “smart feeds,” AKA home feeds your pin has appeared in. It doesn’t necessarily mean your content is even getting engagement. 

Your pin metrics will give you a better idea of which pins get the most engagement. 

But how do you get more clicks on Pinterest? What is the “secret?” 

Well, there is no secret, sadly, but there are things you can do and pay attention to to help generate more clicks! 

One. First and foremost, you always need to check your Pinterest analytics. Every time you log in, especially when you are getting ready to create new pins. 

Your analytics are truly a window into what is working for your audience. And I say “your” audience because even if you are a food blogger and your friend is also a food blogger, you will both have audiences that act very differently even though you are in the same niche

This is why when I have someone reach out to me saying they don’t know why their reach is only 100K, but another food blogger has a reach of 1M. Not only are your audiences different, but MANY other things factor into that number, like

  • Age of the account (theirs might be older than yours)
  • How active they are (they could be pinning more) 
  • Followers—yes, they are not a make-or-break factor, but an account with 40K followers will have a better reach than an account with 200 followers because your content is still appearing in their home feeds. 
  • PAID reach! A lot of these larger accounts are paying to promote content. 

So, TRY to avoid comparing your account to another person’s account. 

Okay, back to analytics. Your analytics are going to help you get more clicks. 

Your analytics are a window into what is already working. They will not only show you which boards are getting the most engagement for that week but also which pins are getting the best reach. 

A big part of Pinterest and getting engagement is serving your audience, giving them more of what they want and what can benefit them. 

I always look at my top 5 pins and note a few different things:

  1. Do they have a common theme? My top 5 pins here, other than the one on making an income with Pinterest, are about 2024 Pinterest marketing best practices. So, I know if I create a few new pin images linking to my posts on Pinterest best practices, they should not only get a larger reach but more engagement because that is what my audience is searching for right now
  2. Do any of these pins fit in with my top 4 boards that get the most engagement? If I have a popular pin topic that fits in with a popular board, that will give it a more significant boost and more engagement. 
  3. Do my pins that receive the most clicks have a specific look? Are my brighter-colored pins getting more attention? Are my more “simple” clean-looking pins getting more attention? Paying close attention to design can help a lot when it comes to figuring out what style of pin receives the highest number of clicks and can better help you design pins moving forward. This is another aspect that will vary account by account. For me, brighter-colored pins get more engagement, but for some of my clients, more branded, simple-looking pins get more engagement. 

Some other things to keep in mind when it comes to designing pins

  • Make sure your text is easy to read. Using different fonts is fine, but you want to make sure the font is still legible. 
  • Make sure your pins look different. I see a lot of users thinking they are creating “different pins,” but they are only changing the colors and the picture. Sure, it’s a “new image,” but if your new pin looks very similar to another one, people are more likely to pass it by because they think they have already seen it. 
  • Adding certain words to your pin image can SOMETIMES help with clicks. This will depend on how your audience engages with content, so this can be something you test out to see how it goes. Sometimes if your blog post has a “FREE” offer or discount or freebie inside, it can get people more interested if you emphasize the word “free” on your pin somewhere. BUT sometimes, it can turn people off. So this is why you will need to a/b test this. I have had clients where adding “free” to a pin greatly increases engagement, but I have also had clients where it hurts their engagement. So that is something you will have to play around with. See how your audience reacts. 

At the end of the day, getting more “clicks” will come down to trial and error. It will take a little time and effort to see what works for your audience on Pinterest, BUT once you know what works, it will be easier to design pins moving forward

The most important part of Pinterest’s success is making sure you are FULLY up to date on CURRENT best practices. I did an account audit for someone last week, and they were still re-pinning the same image to multiple boards. She said this was being taught by someone saying this was “current for 2024” 

It’s NOT. Pinterest talked about not re-pinning the same image at their creator’s conference in late 2021. This used to be the best practice, but then they changed it and asked us NOT to do that and to instead focus on “fresh new images vs. re-pinning the same pin image.” 

And if you need more reassurance, you can email support and ask them. I promise this is an outdated practice that will get your account shadowbanned or, worse, flagged as spam. You can return from a shadowban (though it will take time). However, recovering from an account being flagged is nearly impossible

So please be careful who you are taking advice from. I hate seeing old and established accounts (or any account for that matter) get flagged due to someone teaching outdated strategies. 

And finally, remember your pins won’t be found if your account, boards, and pins are not optimized with proper Pinterest SEO. They all work together as a team to tell the algorithm where your content belongs

If you are ready to take your Pinterest account to the next level and want to learn more about Pinterest Marketing, pinning strategies, and best practices for 2024, click HERE

As always, 

Happy Pinning! 

xo Megan