How to get more followers on Pinterest

How do I get more followers on Pinterest?

I can’t tell you how often I get asked this question or see this question posted in Facebook groups.

In the world of Social Media and online marketing, most of us feel that the more followers we have, the better. Right?

And when it comes to platforms like Instagram, followers DO matter. Especially for those wanting to make a career out of being an influencer. The more followers you have, the higher your chance to work with brands who are willing to pay you to post about their products.

With every social platform, the more engagement you get, the more you grow and expand your reach to an audience interested in the content you have to share.

This post is going to be a little bit longer than my normal posts, but I PROMISE it’s worth the read…

 

But do your followers matter when it comes to Pinterest?

Let me first tell you about how Pinterest worked back in the day when it was first launched.

In January of 2010, Pinterest launched its visual discovery tool to the public.

And while the growth in the first year was slower than they would have wanted (10,000 users in the first nine months), Pinterest soon became the #1 place to find ideas on crafting, recipes, travel, parenting, and much more.

On Pinterest’s 2nd anniversary, they had made Time Magazine’s lists of best websites. From then on out, the platform grew at a substantial rate.

The main focus was for users to share ideas and inspiration for various interests and projects.

And when you followed someone, the second they pinned a pin, you would also see that pin in your home feed. Whether or not you were actively engaging with their content.

Times change

In 2012, just two years after its official launch, Pinterest announced they were allowing companies to set up business accounts. This way, they could use Pinterest as a way to market their product or service visually to a rapidly growing audience.

This was when a shift happened in how content was displayed to users. You no longer started to see content in your home feed the second someone you followed posted it.

And as the years have come and gone and Pinterest has evolved, it’s even harder to see content from people you follow in your home feed unless you are actively engaging with it.

Because of this, having a following of 100K isn’t as impressive as it used to be. Yes, more people have clicked that follow button and come to your account to look at your content, but if they aren’t repinning, liking or clicking on your content on a daily/weekly basis, your pins won’t automatically display in their home feed like they used to.

While with the mobile app, you can see which users you follow have created new ideas or video pins at the top, it doesn’t always mean you will see their pins in your home feed.

You want to grow your following organically, and this is how you do it.

First and foremost, for the love of all things holy, STOP participating in follow threads in Facebook groups.

Here is why these can hurt you. Have you ever heard of a “Confidence Score” on Pinterest? If you have a business account, Pinterest has already given you one.

Many things come into play when it comes to your confidence score; the #1 thing is that your account is set up and optimized with proper keywords from your profile all the way down to your pins and the boards you are pinning them to.

If you are not using proper Pinterest SEO, your score is already low. And if you are pinning with outdated practices, your score is even lower.

Pinterest also takes into consideration WHO is following you and if they are engaging with your content or not. And if they are, they pay attention to where these followers are pinning your content.

If you gain a follower in a FB group who is just following you to follow you (per the rules of the FB thread), and they are then pinning one of your pins to a non-relevant, non-SEO optimized board, this is going to hurt your confidence score even more.

And let me tell you, it can be HARD to build your confidence score back up after it has tanked.

And no, there isn’t anywhere on the platform showing you your confidence score. So if your pins are getting a low reach, that can be your #1 sign.

Now I want to note NEW accounts take time to grow and rank, so it’s normal to have a lower reach initially because your account hasn’t been active long enough for the algorithm to pick up on it. However, if you have been active on the platform and your reach is still very low, that probably means your confidence score is too, due to improper SEO and pinning.

Growing followers organically is the BEST way to grow them. This way, someone follows you because of a pin you pinned that they liked. A pin they liked enough to want to follow you. Because this user cares about the content you pin, the chance of them pinning it to a board that it is relevant with is TEN TIMES HIGHER.

Thus, helping your confidence score grow.

The top 3 tips to grow your following:

  • The number one most critical thing is to make sure your entire Pinterest account is optimized for proper Pinterest SEO.
  • Next, you want to ensure you are pinning within the current best practices guidelines.
  • Lastly, stay consistent. If you are implementing the first two tips and pinning fresh, new relevant images daily, your following will grow! But, most importantly, it will grow with users who are genuinely interested in the content you are creating. And they will engage with it, which will help increase your confidence score and expand your reach.

 

If you want to learn more about SEO, current best practices and pinning strategies, click HERE! 

As always, happy pinning!

xo Megan