How to get more traffic and leads using Pinterest!

How DO you get your pins seen by your ideal target audience/customer on Pinterest?  

If you are reading this post because you found it on Pinterest OR because you are an email subscriber who also found me on Pinterest, then I am doing my job right.

Why? Because YOU are my ideal reader, and I know just how to optimize my content on Pinterest so that it’s seen by my ideal target audience, YOU.

I am sure you have also read a million conflicting blog posts on using Pinterest correctly in 2024, so your head is probably spinning at this point. But I am here to steer you in the RIGHT direction so you know your content is being shown to your ideal audience.

If you are new here, I’m Megan. I’m a Pinterest Marketing expert and educator who has sold over 8,000 courses on Pinterest Marketing. I have also worked with 100’s of clients in just about every blogging/business niche you can think of.

In this post, I will discuss what not to do with your Pinterest account, what you should do with it, and the #1 thing to look for to ensure your content is being shown to the right audience.

What NOT to do.

If you have read a few of my blog posts or have been following me for a while, you know I talk about this BIG “no-no” A LOT. That is because I am still seeing it happen, AND sadly, there are still “experts” out there teaching users to pin this way.

These pins are ALL the same. They are all showing up back to back because when this pin was uploaded to Pinterest, it was then re-pinned to multiple different boards.

Even more unfortunate is that this person is teaching others how to pin. Even though they are pinning with an EXTREMELY outdated and dangerous pinning strategy. I hate, HATE, HATE seeing accounts get ruined. And while flags stuck, imagine having an account with 500+ followers get banned completely and you just undid YEARS of work. 

Pinterest said back in 2022 (over two years ago) that you should NOT pin the same image to more than one board and that pinning it to more than one board could trip a spam filter. So many accounts are being flagged as spam or shadow-banned because of this improper pinning strategy that is still being taught. (If you are questioning my teaching, you can always email Pinterest support and ask them; they will also tell you not to do this.)

If your account has been flagged as spam, you MAY have been notified, but often, the only way to tell is if the reach and engagement on your pins are 0.

A good indicator of being shadow-banned is your reach will only be in the single or double digits. Shadow bands also happen from improper pinning.

If your account gets flagged as spam, your chance of recovering your reach is almost 0, and nine times out of ten, you have to start an entirely new account. Now, if you have been shadow-banned, you CAN pull your account out of the dark, but it will take time and proper pining moving forward. Pinterest won’t tell you either. Your biggest indicator of a shadow ban is your reach. 

When you upload a pin to Pinterest, save it to the most relevant board, and DON’T TOUCH IT. That is where it stays. If you want to link more pins to that URL, you must ensure every image is FRESH AND NEW.

Remember, when you log into Pinterest, they want to show you content you have never seen. In fact, if you reach out to Pinterest support and ask them if you can re-pin the same image to multiple boards, they will respond with something like: “Pinterest likes to show users fresh new content over content already saved on the platform. Consider creating fresh new images over re-pinning what is already on your account.”

The more you re-pin the same image, the less your content will appear in the smart feed and the lower your account as a whole will rank in the algorithm.

Now, one thing I want to note is that it IS normal to have lower metrics if your account is under 12 months old, as that is considered a “new” account in the eyes of the algorithm. So lower metrics are normal if you have been pinning correctly (& consistently) and have an account under a year old.

What you want to do: upload 1-2 fresh NEW images daily and save them to your most relevant SEO-optimized board. And LEAVE IT THERE. Stop re-pinning to multiple boards. You will get much better results in the long run if you pin correctly.

What does using Pinterest properly in 2024 look like?

  1. Proper profile optimization, from your handle (URL) to your display name and “about me.” They all need to have SEO. More importantly the SEO you want your entire account to rank under. All of those sections play an essential part when it comes to the algorithm knowing where your content belongs.
  2. Boards. So many times, I see boards with improper SEO for titles and either no description at all or a description with no keyword sentences. Remember, the algorithm pays attention to where your pin is saved, and you want to make sure the algorithm knows EXACTLY what your boards are about and where that content belongs. That is accomplished with SEO. The algorithm also pays attention to the content within each board. That is why you want to make sure all the content within your board is relevant to that specific board. Pinning to group boards that are not niche-specific can also hurt your ranking.
  3. Pin SEO. You want to make sure you have a strong keyword sentence in your title and description. That way, when that pin is saved to a relevant SEO-optimized board, it helps the algorithm even more with knowing where the content belongs.
  4. Pin imaging. The images you choose for your pin matters. You want your pin image to be relevant to the topic of the pin. The algorithm pulls not only SEO but also the image of your pin.
  5. Consistent pinning and uploading at least one fresh NEW image every day.

All of the above factors will play a vital role in ensuring that your content is shown to your ideal reader or customer.

What you want to look for after uploading a pin

Pay close attention to what appears UNDER your pin after you upload it and save it to its relevant board.

With both of my pins, you can see that 90% of the pins shown underneath are also about Pinterest, minus a few ads here and there. I check this whenever I upload a new pin for myself or a client.

Now, there are other things you need to be paying attention to. While this shows me my SEO is on point in terms of the algorithm knowing where my content belongs, the metrics of my pin will give me a better indicator of how the algorithm is ranking my content in terms of the number of smart feeds it’s appearing in.

I have some pins that do REALLY WELL!

There are also some that don’t do as well. For the pins that “flop,” I will update my SEO and change the keywords I use to see if my new FRESH pin image (linking to the same post) can get a better reach.

I do NOT delete underperforming pins because sometimes they can take off later down the road. Remember, just because a pin doesn’t get the reach you want starting out doesn’t mean it won’t later down the road!

Learn from your pins that flop, and see what you can do to improve SEO moving forward.

Pinterest is very trial and error. If you can follow all the keys to success for 2024 listed above and be consistent, Pinterest will pay off. I promise!

If you want to learn more about proper Pinterest SEO and current best practices and pinning strategies for 2024, click HERE!

As always,

Happy Pinning!

xo Megan