How to give your pins a seasonal boost, no matter the holiday!

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As I am writing this post, it is already the second week of December. Which makes me feel like I have nothing ready or in line for the holidays like I should at this point! But it also gave me the inspiration to write this post!

As you know, Pinterest has an algorithm. And if you didn’t know that, you do now.

When different holidays roll around, Pinterest likes to fill our feeds with holiday-related pins. Whether that be food, crafts, or gift ideas. And while a lot of that content is pulled via keywords and proper SEO, it’s also put in front of you due to the image of the pin.

Pinterest is a visual search engine, after all.

If you haven’t noticed yet, when you look at a pin close up, Pinterest will recommend other pins that look similar.

For example, here is a pin of mine, it’s pink. So you can see the recommended pins underneath it have the same look and feel as my pin.

With that being said, the first way to trend seasonally is to add images or icons that have to do with the season.

Now I get that some of us may be writing a post about Pinterest Marketing and that has nothing to do with the holiday we are in. Or any holiday, really.

So what do I do? Well, first I think of a catchy title that has to do with whichever holiday we are in. Because the wording on your pin does NOT have to match the title of your blog post, it just has to pertain to it.

Here are some examples to help you get your creative juices flowing:

  • 4th of July, “Ready to light up your Pinterest account this 4th of July?”
  • Halloween/Fall, “Fall into this amazing season by mastering Pinterest and increasing your website traffic!”
  • Christmas, “Give yourself the gift of Pinterest Marketing this Christmas!
  • New Year, “New Year, new you! Time to brush up on your Pinterest Marketing!”

See where I am going with this?

Now for imaging.

Two ways to do it: Choose a stock photo that pertains to your post but has some sort of holiday accent on it.



New Year:

Yes, I realize they are out of order, but you get the point!

Here is one of my client’s pins that I added a little Christmas flair to simply by using red and green coloring and a Christmas icon!

I know this all seems like something small, but I promise this small tweak can give your pins a BIG BOOST!

And if all of this is SUPER confusing, click here, I can help!

Happy Pinning!

Xo Megan