Pinterest is an ever-changing platform, and for most of us who have been on it for years, it can be super frustrating when a new feature comes along.
Why is that? Well, it seems that when Pinterest rolls out a new feature like Idea pins, other pins that used to perform super well, like static and regular video pins, now get a minimal reach.
Pinterest claims this is a natural ebb and flow, and that may be the case. However, it could be because they want to push their newest feature. Now, some accounts have been getting caught in their very sensitive spam filter. And you know this because your reach goes from 1K+ a pin to single digits. You can read more on that HERE.
Since Idea pins are a new feature, they tend to get an excellent reach. The only downfall is you are not able to link a URL to the pin unless you have a Shopify Store.
So what is the point?
How do you use them successfully?
The first thing you want to keep in mind is you still want to use eye-catching images and wording as you do with normal pins.
I take a blog post, and I copy and paste the wording onto different idea pins slides. Idea pins can have up to 20 slides. Here is a link to one of my ideas pins to see what I am talking about.
Since I can’t link my pin to a URL I do two things:
One, I give instructions on the last slide telling my readers where I want them to go like this:
Then on the notes section I give more instructions that will show up where the pin description normally appears:
Even though I have not been able to link URLs, my website traffic and sales have increased TEN fold. Now, it can be harder to track if it’s coming from Pinterest if they are copying and pasting the URL and not going to your website via your profile. But as you can see, they perform VERY WELL.
This idea pin ALONE has gained me over 400 new followers! So as you can see, they are 100% worth trying out! If you have over 1K people visiting your profile, they are bound to look around at other pins as well!
Since you can’t link to a URL, proper Pinterest SEO is SO important. You want to make sure your Idea pin is optimized correctly and the board it’s being pinned to is also optimized correctly. Or they will not perform well.
Sadly you are not able to schedule idea pins with a pin scheduler, but you can create seven idea pins, save them all as drafts and then hit publish once a day.
Will using idea pins hurt the reach of your other pins? NO. I have heard rumors about this, but it’s 1000% untrue. If your static or video pins numbers have dropped, it can be due to the ebb and flow Pinterest is talking about, or your account could have been flagged.
Is it frustrating Pinterest changes a lot? Yes, but they are like every other platform; they change and grow. And as much as we don’t want to, we have to learn to grow with them.
If you want to learn more about idea pins, proper Pinterest SEO, and current best practices, click here!