How to use the Pinterest Trends tool to get more website traffic!

If you are looking to get more FREE traffic to your website, Pinterest is the place to do it. With over 445 MILLION monthly active users, it’s a great place to reach your ideal reader or customer. 

But I know firsthand how overwhelming this platform can be. 

If you’re new here, I’m Megan! I have been working in marketing for over 14 years and have worked in Pinterest marketing for the last eight years. So, as I said, I know firsthand how overwhelming this platform can be, mainly due to the vast amount of mixed information you have probably read. 

I am here today to tell you it’s really not that complicated. Sure, you need to learn a few things to see steady and consistent growth, but today I will teach you one of those things! 

Today, we are going to talk about how to use the Pinterest Trends Tool, which is basically a cheat sheet that can help your pins go viral if used properly. 

What’s popular on Pinterest is generally ahead of the curve when it comes to trends, which is why the Pinterest Trends Tool is one of my all-time favorite things! I use the trends tool every single time I go to optimize a pin for myself or a client. 

What is the Pinterest Trends Tool? 

The Pinterest Trends Tool is a free tool that provides insights into the most popular search terms on Pinterest. You can use this tool to discover what topics are trending on the platform and see how search terms have performed over time.

It can show you current, growing, seasonal, and top monthly and yearly trends. 

How Trends Work on Pinterest

Content trends on Pinterest anywhere from 6-8 weeks before the actual season or holiday. So, right now, we are in the last few days of August. I started pinning fall content for clients about two weeks ago. 

Right now, the trends tool is showing me all things fall, and Halloween are on the upswing, which tells me that my pins that are optimized for fall-specific keywords will take off faster and continue to grow if pinned in advance. 


How To Use The Trends Tool To Your Advantage

Here is an excellent example of how I use the trends tool to my advantage. Here is a client of mine who is a food blogger. Each week I take a look at her trends tool to see what is trending in her specific niche and if any of her content fits the current or growing trends. 

The trends tool is showing me Zucchini recipes are 100% on the upswing. Trending up in the US AND popular with her specific audience. So, I know if she has content pertaining to this trend, it should get a pretty quick boost. 

I am going to optimize her pin with proper Pinterest SEO, and I will use the keywords that are trending for “zucchini recipes.”

Because her pin (and the board is was saved to) are properly optimized for Pinterest SEO, I used top trending keywords pertaining to “zucchini.” These are her pin stats after only a few hours. Not bad right?

Why Pinterest SEO Matters

If you are a long-time follower, you know I preach SEO on Pinterest more than most. Why? Because SEO will inevitably be your key to making it or breaking it on the Pinterest platform. 

99% of the time, when someone comes to me with a low reach or low engagement, I find about 15 SEO errors on their profile. Or VERY outdated pinning strategies. 

But once we address them AND pin properly (within current guidelines) moving forward, their reach ALWAYS increases TEN FOLD. 

Every. Single. Time. Along with their outbound traffic. 

Pinterest isn’t as complicated as many make it out to be. Remember, Pinterest is for longevity. Content lives and circulates on the platform for life. In contrast, you get a 24 MAYBE 48-hour reach on Facebook and Instagram. 

If you’re lucky. 

If you want to get serious about a long-term solution for website traffic, invest in Pinterest. I promise it’s worth it. This is a pin that is SIX years old, and this month alone has sent me over 3,500 website visitors. From ONE pin that I haven’t touched in SIX YEARS. Not bad, right? 


If you want to learn more about current best practices, guidelines, and proper Pinterest SEO, click HERE

As always, 

Happy Pinning

xo Megan