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A few months back at Pinterest’s Content Creators Conference, there was talk of the new “Pinterest Communities” feature that would soon be added to our accounts. But no one knew when it would happen or much about it.

After a couple of days of research and some frustration (mainly due to my Pinterest app not working), I feel like I have a pretty good handle on this new Pinterest feature and I think it will be a really good tool for us as content creators!

This new feature now adds a “social” aspect to Pinterest. Which I think makes the platform even more awesome! Another way for us as content creators to learn, communicate and market!  However, there are more than just blogging and marketing related communities. There are communities for cooking, travel, decor and pretty much anything else you can think of!

 

So, how do these communities work? How do you find them, join them and create them?

  1. Once a community “name” is taken, it’s gone. Which is good for those who get in early and can snag the name “fitness” or “home decor.” But don’t worry, if your desired name is already taken just play around with it! Use that smart search I talk about oh-so-often and see what is trending regarding your desired group name and play around with words!

Your community could be called “DIY Home Decor Ideas” or “DIY Home Decor Ideas on a Budget” even  Rustic Home Decor Ideas.” Remember, Pinterest is also a search engine, so SEO is ALWAYS important!

2. So far the only way I have found to “activate” the communities option is to start with the Pinterest app on your smartphone. Click on this link: https://pin.it/cpkbilw23mh5z7 via your smartphone or tablet, and you will then gain access to communities (that will also lead you to my new group, “Pinterest Marketing Tips and Strategies). It can take some time to show the “communities” tab on your Pinterest profile via desktop and smartphone app.

But once it does, this is what it will look like via desktop:

When you click on the communities tab you will be able to see all of the communities you have created and are a part of.

All in all, I think this new Pinterest feature will be a great way for us to expand our reach as blogger’s and business owners even more. Plus it will be a great learning tool.

Monitoring Your Community

If you do decide to create your own community, be sure to check your feed every day. As this is another way for people to spread spam and fill your community with junk. Much like Facebook groups. And for now, there isn’t a way to filter content. Hopefully, this will be a feature they will add in the future. I think this will be more of a problem in marketing and blogging communities.

You can create a “sticky post” that will stay at the top of your community page. Here you can state rules much like you would in a Facebook group. Such as how many times a day you can post etc. Simply click on the three dots on the bottom of your post and select “sticky post.”

Also, there is the option to “ban” someone if they are clogging up your feed with spam/junk. Simply click on the “people” tab at the top find the user that is causing trouble, click on the three dots to the right of their name and click “ban.”

And if Pinterest is still another language to you, you can check out my killer, super affordable course here.

xo Megan