Pinterest Group Boards, All You NEED to Know!

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The question stands, are Pinterest group boards dead? I felt the need to write this after someone posted in my Facebook Group about this exact topic. Thanks for the inspo!

She mentioned hearing that once someone left all of their group boards, their engagement went way up! And she wanted to know if it worked for anyone else. I was super curious about this as well!

There were mixed reviews about this, which makes complete sense. Why? Well, as it goes for anything else with Pinterest, what works for one user, will most likely not work as well or at all for the next.

Why? Different niches, different content, different pins, different followers, fewer followers, more followers, etc. Get where I am heading?

For example, this is a client of mine who I have work for, for well over a year. She is awesome, and so is her content; you can check out her website here.

Anyways, here is a pin I created for her LESS than a week ago. This pin has only been pinned to NICHE specific group boards that have to do with mental health. As you can see, the pin took off VERY quickly and has a HUGE REACH! And pretty GREAT conversion for being less than a week old.

Actually, her whole profile has a GREAT reach, and she has a TON of engagement. Again, I only pin her content to niche-specific group boards and a few motherhood and parenting related group boards as well. You can check out her Pinterest here.

As you can see, group boards are very much alive!

Here are some rules to keep in mind.

Focus on VERY niche-specific group boards.

  • Parenting pins to parenting or motherhood boards.
  • Mental health to mental health/family/parenting boards.
  • Blogging to blogging boards.
  • Marketing to marketing boards.
  • Travel to travel boards.

Get the idea? Why is this important?

  1. People who follow boards on mental health, most likely have a mental health board on their personal profile. So when they see your mental health pin, because they follow the mental health board, they will repin your pin to ANOTHER niche-specific board about mental health.
  2. Thus showing Pinterest, you are creating QUALITY content people want to save. And in turn, they give that pin an extra bump, expanding the reach of it EVEN MORE!

Are you having trouble getting accepted?

I hear and see this A TON! I also experience it with my clients. A LOT! The people who run the boards simply do not respond to emails about joining their board. It’s VERY annoying.

What can you do? START YOUR OWN! Heck, start 2-4 niche-specific group boards.

Be clear in the rules on how to join:

  • Make sure you let others know they MUST follow YOU and all of your personal boards before they will be expected.
  • This will help grow YOUR following faster too!
  • Be sure to look at their profile to see if they will be a good contributor. Do they blog about content that pertains to your board?
  • Do they have a decent following? Now I am not saying to only accept people with 1,000’s of followers, but 200+ is a good starting point.
  • Make it EASY for them to request to join!

You can now make it so users can request to join your board RIGHT from Pinterest! Once you create your board, you will go to “Invite” on the top right corner. Then you will click on the little “settings” icon.

 

From there, you can turn on “Group Requests.” BOOM! Super easy for people to request to join!

 

However, if YOU feel that not pinning to group boards may help your reach and conversion, give it SHOT!

Like I always say, what works for one user may not work for another. But it’s always worth a shot!

If you are wondering how you get people to join your new group boards, you can post them HERE in my Facebook group!

And if Pinterest has you stumped, click here!

Happy Pinning!

xo Megan