Pinterest Marketing, 4 things you don’t want to get hung up on!
Pinterest has been changing so much. Lately, it’s getting very hard to keep up with best practices.
Because I have been doing this since early 2015, I have learned quite a few things over the past 5+ years. I run a Facebook Group with over 5,000 members, and lately, I have seen SO MANY false things posted about Pinterest I wanted to set the record straight on a few things!
Pinterest is not an overnight “quick fix.”
This is a very important thing to keep in mind. If you are 150% new to the platform, just started your account from scratch, it can take up to 6 months to gain solid traction on the Pinterest platform. And that is only if you are active daily on the platform and you are optimizing your profile, content, and boards properly for SEO.
I see a lot of new users get very frustrated with Pinterest when they are first starting out. Even if you haven’t created your profile from scratch and it’s been there for a while, if you haven’t been active on it in a very long time, it will still take time to gain traction.
Because of the way the algorithm works you have to be consistently active on the platform for a decent amount of time to get any sort of reach. Fortunately, it doesn’t take a year+ to rank like it does on Google, but it still takes time.
If you are one of those new users, just starting out, try and be patient and consistent with your pinning!
Don’t get hung up on what works for others.
This is hard. And can be very frustrating. The main reason is every single Pinterest account is going to be different. Different niche, optimized differently for SEO, different users, different followers, and different in terms of how long each specific account has been around.
I can gain traction much easier than a user that has only been active on Pinterest for a year. My account has been up and running for nearly 6 years is optimized to the max for SEO, and I have over 3,000 pins circulating on Pinterest.
Where I only need to pin around ten times a day, you may have to pin 15, or you may have to pin 7. And the only real way to know what works is to start small and build from there.
If you don’t have a ton of content to pin, you can start by pinning five times a day. Once you get more content, you can pin more. Or, if the five times a day is working, you can stick with that.
You can only pin your content. You can pin your content and other user’s content. It’s all up to YOU and what is working for you. You have to be willing to play around with a lot of different strategies to see what works and what doesn’t.
STOP listening to “Pinterest experts” who say you HAVE to do this or you HAVE to do that. They don’t know what they are talking about. You have to be willing to try more than one strategy to see what get’s you traction.
All of my students know I err on the side of caution when it comes to giving them a set in stone pinning strategy just for the reasons I listed above. I lay out the basics and then they go from there!
Don’t get hung up on your Pinterest analytics.
My Pinterest analytics hardly EVER match the actual analytics on the back end of my website. I use a plugin called “JetPack” I have used it since day 1 and I always refer to that to see how my Pinterest traffic is doing.
Your monthly Pinterest views are simply your reach. They have nothing to do with the traffic going back to your website. Try your very best not to get too hung up on them either.
Your pin metrics will show you how a pin is converting but it only shows you metrics for the past 90 days. The reason I look at JetPack is that your Pinterest metrics and analytics can take time to update. AND they re-set every 30 days. I know a lot of content creators also use Google analytics, those never really match up with your Pinterest analytics either. Getting analytics straight from your website is the BEST way to do it!
Don’t worry about the number of followers you have.
Back in the day when Pinterest first started, you ONLY saw content that your followers pinned.
NOW in your home feed, you only see content that is properly optimized for SEO, and Pinterest thinks you like based on what you have been pinning and searching for. Because of this, followers are not as important. There is a “following” tab on Pinterest so you can see newly pinned content from people you follow, but that is not the main page that appears in your home feed.
One of my client’s accounts only has 190 followers, but over 1.2 million Pinterest views and a TON of link clicks to their website!
Try not to do “follow for follow” threads in Facebook groups. Having non-organic users follow you won’t help your reach. If they are not interested in what you pin, they really don’t do much to help your account.
Followers will come. If you stay consistent on the platform and keep creating high-quality images you will grow your following with organic users who will actually engage with your content.
Pinterest can be a lot; it can be overwhelming! Take your time to learn the in’s and out’s and try to focus on learning what works for YOU!
And if all of this confuses you, click HERE!