“Keyword stuffing,” is hurting your Pinterest SEO

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Pinterest SEO is an extremely important part of running a successful Pinterest for Business account.

Why?

Pinterest is a search engine.

And while I think it’s even better than Google because it’s all visual, it works a lot like Google when it comes to SEO. If you are new to the online world and are wondering what the heck SEO is, it stands for, “Search Engine Optimization.”

What is SEO? It’s a way of driving targeted website traffic back to your website via a search engine.

So how does Pinterest know which pins to show pinners when they are searching for specific content?

Keywords!

What is a keyword? When it comes to Pinterest SEO or SEO in general, a keyword is a particular word or phrase that describes the contents of a webpage. So using the right keywords helps the reach or your pin, your boards, AND your profile, significantly. It tells Pinterest that your pin contains the content that a specific user may be interested in.

However, just shoving a ton of keywords into your description isn’t going to help your pin. 

Pinterest (much like google) prefers longtailed keyword sentences. Which is when you take anywhere from 1-3 keywords and turn them into a sentence someone would be searching for. 

For example: Let’s say your pin links to a post about USA travel. Having a sentence like this: A: “Cheap USA travel tips.” will help the reach of your pin MUCH more than doing this, B: “Travel | USA | Travel Tips.” 

 

 

Yes, those are all keywords, and yes they can help your pin be found. But, because Pinterest prefers longtailed keyword sentences, example A will help that pin TEN TIMES MORE than example B. 

Example B is what I like to call, “keyword stuffing.” It’s the number one error I see when I am working with clients who already have accounts up and running.

Last year at Pinterest’s Content Creators Conference, Pinterest highlighted this exact topic. While adding a bunch of keywords can help your pin be found, Pinterest prioritizes content that is formatted correctly. Thus helping your pin appear at the VERY top of users smartfeeds.

Here is my pin at the very top of one of my client’s smartfeed.

Increasing your blog's traffic with Pinterest. How keyword stuffing could be hurting your Pinterest SEO.

Pinterest is prioritizing this pin because it’s new (Pinterest loves fresh new content even if it links to an old post) and the description contains some pretty solid longtailed keyword sentences. “If you are struggling to increase your blog’s traffic,” and “Reasons your Pinterest pins aren’t converting to website traffic.”

Increasing your blog's traffic with Pinterest. How keyword stuffing could be hurting your Pinterest SEO.

However, the #1 place I see keyword stuffing is Pinterest board descriptions. You want to clean those up as well! Having SEO rich board descriptions will also help the reach of the pins within that board. Pretty sweet right?

And if all this still confuses the heck out you, click here.

No more keyword stuffing! Happy Pinning!

xo Megan