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What is your “pinning strategy?” I am sure you have heard that question asked numerous times within your blogging Facebook groups. If you are new to the world of Pinterest, a pinning strategy is how you lay out/pin your pins on Pinterest. And while most bloggers (including myself) follow the 80/20 rule, you will find that not everyone sticks to that method. That is 80% other peoples content pinned to your niche specific boards, and 20% of your content pinned to your high performing group boards.

I always recommend joining a minimum of 10 group boards that are related to your blogging niche and 3-5 “free for all” boards where you can pin anything. See my post on that here.

Back to the 80/20 rule. There are two reasons I like the 80/20 rule. 1. You aren’t spamming your feed with only your content.  2. You have a much less chance of getting marked as spam if you are spreading your content out and mixing it with other peoples content on your feed. And and crazy as it seems, pinning other peoples niche related content will also gain YOU more followers!

However, Pinterest is ALWAYS changing it’s algorithm, so while 80/20 may work for you now, it may not work for you in a month. Bummer right?

How to find what works

I try and tell my clients and Pinterest Ninja students, that there is no right or wrong pinning strategy. Because there isn’t. While the 80/20 method may work for some, it doesn’t work for everyone. You may have to go 70/30 if your traffic is slowing down so your are pinning a little more of your content. You may have to up the number of daily pins from 25-35. And you may have to filter out your higher performing group boards and really focus on those.

Pinterest recently changed the way it counts impressions and a lot of Pinner’s monthly views took a large and hard hit. Which obviously freaked a lot of people out.  {you can check out my post on that here} While I wasn’t hit particularly hard, my views did take a slight drop. Now normally I don’t adjust my pins unless my actual website traffic is taking a hit. I don’t necessarily care about my Pinterest views as much as I care about my pins conversion rates, if people are actually clicking through to my site.

To give you an idea of my current pinning strategy, you can look at the image below. For every 4 pins (other peoples content) that go to my niche specific boards,  I pin 1 of my personal pins, to one of my high performing group boards. Right now I have around 35ish pins total going out a day.

Currently this strategy is working great for me! My followers and pin conversions are on the rise. But, I know that eventually things will change and I will have to change what I am doing as well. This is one of the many reasons I love TailWind! It makes that VERY easy to do!

Give it time

When you do have to make a change to your pinning strategy, give it a week to ten days to let it do it’s magic. With the way the algorithm works, changing up your pinning strategy won’t make magic happen over night. So you have to be patient! If after 10 days you don’t see a change, then change it up again. Is this annoying? Yes, but unfortunately, Pinterest is all trial and error. Look at your analytics, they are your new BFF! Study them! See whats working and what you can change to make it work even better!

I know Pinterest can be overwhelming! But I promise once you get the hang of it, you will love it as much as I do! And so will your blog!

xo Megan