Social media platforms with the best organic reach in 2020
Guest Post: Morgan KG from MorgaKG.com
Morgan is a video production business owner and content creator within the digital marketing niche! When she is not producing videos for clients, she focuses on her blog, morgankg.com, and social media outlets to teach the most effective methods in digital marketing.
As we know, many social media platforms in 2020 are saturated. While this might be extremely disheartening if you are trying to grow your business or brand, it is important to analyze each social media platform to determine whether there is still sufficient opportunity to grow. Social media can be an excellent strategy for growing a brand and it is definitely important to maximize visibility on social media to be competitive. The good news is that there are a couple of social media platforms available right now that are full of opportunity. This article will break down the social media platforms with the best organic reach in 2020.
TikTok has absolutely taken 2020 by storm. There are countless reasons why TikTok is a game-changer and a rising social media powerhouse. The year 2020 is definitely known as the year of quarantine due to COVID-19, and since so many people are at home, many have turned to TikTok for entertainment. This has in turn converted many users to true TikTok fans.
The cool thing about TikTok is that whenever you post a video, it is pushed to the for you page (FYP). Your video is then sent to more and more users depending on the engagement that your video receives, including shares, comments, and likes. The goal is to make a video that will get as much engagement as possible with the hope of going viral.
Since being on the app, I have had a couple of videos go semi-viral with over 100k views. I have been on social media for a while and have never experienced this level of success on any other social media platform. I think that this really demonstrates the strength behind TikTok’s organic reach.
Another great feature on TikTok is the ability to go live after you’ve obtained 1,000 followers. When you go live, your followers receive a notification and your video is also shared with your followers on the ‘following’ tab of the for you page. This is great exposure if you are interested in growing your brand or business.
Another highly underrated social media platform/search engine is Pinterest. Not only does Pinterest offer good organic reach, but Pinterest ads are also a great feature to leverage for paid advertising. Pinterest essentially enables you to share original content into your own boards as well as group boards and operates much like a search engine.
When you are creating pins, it is important to create different unique thumbnails for each piece of content being linked to in order to test and provide multiple opportunities for a piece of content to take off and potentially go viral. Pinterest also made algorithm changes earlier this year and is emphasizing the importance of unique content rather than recycling previously pinned content over and over again.
While platforms like Facebook and Instagram somewhat value video content, Pinterest definitely does. Uploading videos to share on Pinterest usually results in high engagement, so if you are reading this post in 2020, I highly recommend trying it out. For example, many pins that I test receive hundreds of views but some have zero saves. I recently pinned a TikTok video and that video has 1.7k views and 2 saves, with the views being much higher than my average pin (and this is the first video that I’ve posted!). I think that leveraging video content on Pinterest could definitely yield high organic reach for the time being and ultimately provide more visits to your website.
To learn more about mastering Pinterest click HERE.
Honorable mention: LinkedIn
Believe it or not, LinkedIn is definitely a social media platform that you can leverage to grow your business or brand. A lot of people do not immediately think about LinkedIn because this platform is so different from TikTok, Instagram, Facebook or YouTube.
The great thing about LinkedIn is that the organic reach is pretty good. One strategy that you could use is to create an original post and tag different people within this post while encouraging comments and engagement. You’d be surprised at how many views one post can rack up if you receive a good amount of engagement.
A couple of additional platforms that I’d like to discuss are Instagram and YouTube. These platforms have been fan favorites for years and have experienced many algorithm changes as a result.
If you are an active user on Instagram, it is really no secret that the organic reach has declined significantly over the last couple of years. Part of the reason for this might be because Facebook bought Instagram and wants users to pay for engagement in the form of ads.
Instagram has also released features to compete with other social media platforms over the years, including IGTV and Reels. Because organic reach is poor on this platform, I think it is important to focus on collaborating with larger accounts to boost exposure, encouraging engagement on fresh posts, and funneling followers from other platforms to your Instagram page.
YouTube is also a very interesting platform as in years past it was much easier to grow a channel. Ahh, the days when you could post a video and have several thousand views within the hour! Seriously, I had a YouTube channel back in the day and it was that easy.
YouTube has become very saturated over the years and the platform has made its search algorithm a lot more strict. For example, you cannot rely on keywords alone to improve the ranking of a video. Other factors such as the size of the channel and video watch time largely impact the success of a video in rankings. There are many more factors these days that ultimately influence how well a video ranks.
In summary, it is always a good idea to leverage a social media platform when it is in its infancy. When platforms are young they are typically less strict and it is easier to grow. We’ve seen this on just about every social media platform out there. I hope that this review has helped you in pivoting or creating your social media strategy for 2020.
Thank you Morgan for this awesome post! You are welcome back anytime!
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