Trying to increase your blog's traffic with Pinterest? Make sure your pinning strategy is on point for the most optimal pin reach! Here's how!

The best pinning strategy for optimal reach… What does that even mean?

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If you have been active on the Pinterest platform for even a minute I am sure you have heard the term, “pinning strategy” used more than once.

But what is a pinning strategy?

A pinning strategy is how many times you are pinning in a day, how many pins you are sending out that are yours and how many pins you are sending out that belong to other people.

But how do you know if you are pinning correctly?

Fortunately, there is no right or wrong way to pin. Unless you are pinning like this and that is a no-no!

What works for one user most likely won’t work for the next. Keep that in mind when you are reading articles that are telling you that you MUST pin a certain way.

Back in the day a lot of users, including myself went with the 80/20 ratio, which is 80% other peoples content going to your niche boards and 20% of your content going to group boards.

When I think about that now, it’s kind of a joke! I want to be pinning more of MY content! The heck with everyone else’s!

Kidding.

It is good to pin other users content that pertains to your niche; it just doesn’t have to be 80% of the pins you are pinning.

So what is the magic number?

Well, my friends, there isn’t one.

However, pinning too much content can HURT your reach.

You want to be pinning throughout the day. Different users are active at different times on the platform, so you always want content to be circulating.

You never want to send out a pin back to back to back. Not only will this get you flagged as spam but you aren’t doing that pin any favors. If you must pin that pin more than once in a day, do it once in the morning and once at night. This way you are spacing it out and reaching people who are active on the platform at different times.

Focus on sending out around 25-40 pins a day. This way you are spacing out your content and reaching more people.

Pinning 100 pins a day isn’t going to help you. Now I know some of you are reading this and thinking, “Umm yes it will! My monthly Pinterest views are in the 100,000’s!”

That may be true, but how is your conversion? If you are blasting out 100+ pins a day, your content is cycling out there so fast that a lot of those pins are probably not even being seen.

Slow and steady wins the race.

Right now I am sending out 37 pins a day with about 28 of them being my own. And it’s working GREAT! That works for me, but it may not work for you. You have to play around with it.

And sadly…

Your pinning strategy may be killing it for 2+ weeks and then BOOM numbers tank.

That’s ok! Pinterest’s algorithm is always changing, and your numbers reset every 30 days. Your monthly views are just that, your views for the month. So if they all of a sudden plummet, don’t freak!

Try increasing the amount of your content you are sending out, increase your daily pins by 2 or 3 and create some new content, even if that is just a new pin linking to an old post.

And know this, manual pinning is OK! You don’t have to use a scheduler. In fact, even if you do use a scheduler (schedule your first 100 pins for free here.) you still want to be manually pinning. Pinterest likes when you are physically active on the platform.

If you are only manually pinning be sure to pin in the morning, midafternoon, and evening. Keeping your content circulating.

And if Pinterest confuses the heck out of you, click here! I can help!

Happy Pinning!

xo Megan