The reason you have a low reach on Pinterest!
Okay, let’s jump right in.
You are reading this post because you don’t have the reach you want on Pinterest, and you are trying to figure out why. I have written a few posts similar to this one, but I see these issues more and more, so I wanted to address it again in hopes it can motivate you to make the right changes with your Pinterest account so your reach can look like this!
In the past 6 weeks, my Pinterest agency has brought on a few new clients. Clients who came to me because they weren’t getting the reach and engagement they wanted on Pinterest.
Now, in the nine years I have been working in Pinterest marketing the two, well 3, most significant errors I see are these:
- They are pinning with very outdated strategies, such as pinning the same pin image to multiple boards if you are doing this, STOP.
- Their boards aren’t optimized for SEO at all, or they are improperly optimized.
- They are or have been participating in re-pin threads in FB groups in hopes of getting their reach and engagement up. (I will cover this in a minute)
Or all of the above.
Before I get into why re-pin threads will be the death of your Pinterest account, I want to talk about what the algorithm picks up on the MOST and what you need to focus on in order to see the reach and engagement you like on Pinterest.
Relevancy & SEO (#1 Most Important)
If you are a long-time follower, you have listened to me talk about proper Pinterest SEO about 100,000 times. But that is because SO many business users are not optimizing their content the right way, and then the algorithm has NO idea where to place it or who to show it to.
When I go to upload a new pin on Pinterest, the first thing I do before I optimize it, is think of the board it will best fit with.
I want to save my pin on Pinterest Marketing to a board that is optimized for Pinterest Marketing. This way, the algorithm picks up on my Pinterest marketing-specific pin being saved to a RELEVANT board on Pinterest marketing, thus increasing my chances of the algorithm showing my pin at the top when someone is searching for Pinterest Marketing.
For example, when I typed in “Pinterest Virtual Assistant Jobs,” I didn’t just have one pin; I had TWO pins ranking in the TOP two rows in search results. Those pins got there due to the board they were saved to being optimized properly AND those pins having proper SEO, showing the algorithm where they belong!
So at the end of the day SEO will be the key to your success on the platform.
NOW, let’s talk about re-pin threads.
Guys, I can’t tell you how detrimental these are to your account. I get SO angry when I see them in these business-focused FB groups and it’s hard to hold back from telling all 300+ people who participate in them to STOP.
If you don’t know what they are, here is an example of one. You drop a pin you want more “saves” on, and then you “save five other pins within the thread.”
Here is the main issue with this: 99% of the participants in this thread are NOT saving your pin to a relevant SEO-optimized board. And when that happens, and your pin is saved to a board filled with pins on 100+ different topics, the algorithm isn’t going to consider your pin relevant, and the pin’s reach PLUS how your account ranks on Pinterest will drop.
You will have MUCH more success pinning your pin to your OWN relevant, SEO-optimized board.
Here is a short 9-minute video where I break down the importance of proper Pinterest SEO, give examples, and talk about what factors the Pinterest algorithm uses to rank your content.
If you want to learn more about current best practices, pinning strategies and PROPER Pinterest SEO, click HERE!