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The main reason bloggers and online business owners create pins is so they can pin their content to Pinterest and in turn drive traffic back to their website.
Seems pretty simple right?
Unfortunately, it’s not as simple as it sounds. Roughly 70% of the content creators on
So what is it that gets you that click-through to your website? What works and what doesn’t?
I wish I had an easy answer for you, but here are the top 5 mistakes I see daily that can hurt your conversion.
1. Pin Size
There is no right or wrong pin size. However, in order to have your pin stand out in a smartfeed full of pins you don’t want it to be teeny tiny.
Right now the preferred size is around 600 x 1000 (this does change often) but this has been the size Pinterest seems to favor for the last 6 months.
Too short of a pin won’t stand out and too long of a pin will be cut off.
Side note: This is your Pinterest Smartfeed. It shows you content you are interested in or content based off of the things you have been searching for.
People scroll through the smartfeed at a pretty decent pace, so your tiny pin won’t really have a chance of standing out with all these larger pins around it.
2. Dull Colors
The number one error I see when a client is having trouble with pin conversion is that they are not adding any colors that “pop”.
Now I am not saying all of your pins have to be neon yellow, but you want to consider adding some pops of color that again, will help it stand out in the smartfeed.
3. Different Fonts and Font Sizes
What is your blog post about? What keywords would your post pop up under if someone was searching for it?
Take this pin for example:
If this post appears in a smartfeed it’s because someone is searching for increasing their blog traffic or increasing their blog traffic with Pinterest.
Because of that, I emphasized the words, “traffic driving” and “Pinterest” I made them different colors, fonts, and sizes from the other text in the image. I want these specific words to stand out because if someone is searching for information on how to increase their traffic, by making the words “traffic driving” a different color, will help this pin stand out even more.
From a marketing standpoint, there are certain words you can add to a pin to subconsciously spike curiosity.
Words like: Simple, easy, big, X-minute (like 10-min casserole), a dollar amount, can’t live without, etc. You get the point.
By adding words like these to your pin you are spiking curiosity. “Oh I want to know how to make a super simple 10-min casserole.” or “Yes, I want to see the BIG Social Media mistakes I am making!”
I know that every time I add a dollar amount or a number to my pin, the conversion rate is always 30-50% higher than my other pins.
Now, you can only add wording that pertains to your pin, but you have to think outside of the box.
5. Not paying attention to Pin Metrics.
You guys, this one is HUGE. You NEED to learn and study your pin metrics in order to see what people are actually respindingto. This is how you figure out what works and what doesn’t.
You can check out my post on Pin Metrics here. (READ IT)
And if Pinterest still confuses the heck out of you, check out Pinterest Ninja, you won’t ever regret more knowledge!