Why pinning too often on Pinterest can hurt your reach!
Have you heard 3700 different opinions on how you should be pinning on Pinterest? Same.
I can 150% say with confidence that every single content creators pinning strategy will be different and what works for one person will most likely not work for the next. So try your very best not to get too set on a specific strategy! Because even if that specific strategy works for a few weeks, maybe a month, it can all of a sudden stop working and you are back to square one when it comes to figuring out what works!
However, I can give you a few set in stone tips that pertain to all Pinterest users!
How many times a day should you be pinning on Pinterest?
If all the recent changes Pinterest has made has got your head spinning, know you are not alone. I think content creators are growing more and more frustrated with the platform as the months go on.
With constant algorithm and best practice changes, it’s hard to keep things straight.
So here are a few things to keep in mind.
- You DO NOT want to be sending out too many pins in a day. I have found great success in keeping mine and my client’s daily pin count under 20. Sending out too much content can get you flagged as spam. And anyone who has experienced this knows how hard it is to get your account back. IF you can get it back. Remember, less is more. Plus, if you are pinning that pin to boards that are not optimized properly for SEO, it can also hurt the reach of your pin.
- You do NOT need to pin other user’s content if you don’t want to. Pinterest wants us to focus on pinning our own content. However, if you are new and don’t have a ton of content of your own to pin, you can pin other user’s content that pertains to your boards. Again keeping in mind not to send out too many pins in a 24-hour period.
- You want to create at LEAST 5 new pin images a week. If you can do more than that, GREAT! Pinterest wants to keep pushing out new images. So the more new pin images you create, the better your reach will be! And if your pin and the board you are pinning to are optimized properly for SEO your reach will be even higher!
You can also check out my recent post here about 2 BIG Pinterest mistakes you could be making that will get your account flagged as spam!
How long does a pin stay “fresh” in Pinterest’s eyes?
I have been tracking this now for about 3 months. Unless a pin is getting a ton of traction (impressions, saves, and clicks) it stays fresh for about 10-14 days. Now, if that pin is getting a lot of traction, it will stay fresh for longer as Pinterest knows people like it, and they want more people to see it!
Right now video pins are killing it for my clients and myself! If optimized properly for SEO I get about a 1-2k reach in 5-6 hours of uploading my pin to Pinterest! If you are one of my students and joined into our last live training, you know how important it is to pin SEO optimized content to SEO optimized boards. The biggest mistake I see on Pinterest is content and boards not being optimized properly.
Pinterest is a search engine. It works like Google but has its own preferred way of optimizing content for SEO.
I have found steady, consistent growth by creating 7/8 new pin images weekly and using video pins!
The traffic to my site has also increased by 30% in the past month! Which is awesome since summer months are typically slower.
So try and keep in mind moving forward, you don’t have to pin 50 pins a day, you want to create new images weekly and try out the new video pin feature if you haven’t yet! I make all of my pins in Canva!
And if you want to learn more about Pinterest marketing, click here!