Why you should NEVER re-pin your OWN content on Pinterest!

Oh, hey there! 

Here we are, YET AGAIN with another new Pinterest change. 

They can’t seem to make up their minds, can they? 

While this isn’t a SUPER new change, I still see people making this BIG mistake on Pinterest, so I wanted to address it! 


That’s right, you should NEVER EVER re-pin your own content, EVER. 


Here is an email from Pinterest to one of my clients; this was RIGHT after they made the change. (Don’t worry, we have her account up to over 10 MILLION views, so we have fixed the issue, more on that in a minute) 

While this is a very copy-and-paste email from Pinterest, she got this because we were re-pinning her content on TailWind. 

I don’t use TailWind anymore, AT ALL for myself or any of my clients. For as hard as they are trying right now to stay relevant, they are not. Smart loop will KILL your account as you are pinning the same content more than once. Again re-pins from your OWN account = BAD. 

You don’t need to re-pin other’s content (unless you are a brand spanking new account and are trying to build traction) 

And when you create a new pin, it’s BEST practice to upload your pin on the actual Pinterest platform first. So do you need TailWind? No. Can TailWind hurt you? 100% yes. Again some new accounts have no issues using it to help them get started, but they only use it to pin other content relevant to their boards. 

While Tailwind is a Pinterest-approved scheduling tool, Pinterest likes it more when you use their actual platform. And yes, they can tell if you are pinning via a 3rd party scheduler. 

If you decide to use TailWind, do the month-to-month plan and cancel once you are up and running! 

If your account, boards, and pins are optimized properly for SEO, and you are pinning within Pinterest’s best practices, you will be 100% ok and may not need to pin any other content at all! 

Also, an official statement from Pinterest: 

“We encourage new publishing over saving others’ or your own already pinned content.”

New Publishing means, fresh pins. Already pinned content means, re-pins. 

Why is all of this happening? They want FRESH NEW PINS! They don’t want to be showing users the same content over and over. So not only will re-pinning your own content hurt your pin, it has a VERY good chance of getting your account flagged as spam, your website marked as spam, OR getting your account shut down. And sadly, when that happens, even if you get your account back, your stats and traffic RARELY recover. 

What should you be doing? 

First, it is OK for others to re-pin your content; in fact, that helps your pin out a lot! Pinterest can tell if a re-pin is coming from your account or other users. So again, for the people in the back, NO REPINNING! 

When you create a new pin on Pinterest (yes, a fresh new pin image can link to an old post and still be considered new), you want to upload it to the most relevant board, a board with SEO that fits with the SEO of your pin. And then you leave it and never touch it again. 

You are probably thinking, WOW, this is going to be a lot of work. I spend about 60 min, once a week, creating all of my pins for the week. Right now, I send out anywhere from 2-4 new images a day. That is me creating anywhere from 14-28 new pins a week. 

If this sounds like a lot, start with at LEAST one new image going out daily and go from there. I use the Pinterest scheduler on the platform to schedule out my pins. It’s 100% FREE! 

You got this! No need to pay for 3rd party schedulers! 

If all of this has you confused, click here

Keep creating those new images! 

Happy Pinning! 

xo Megan