The 4 factors that make your Pinterest pins searchable!
With over 400 million monthly active users, Pinterest is one of the best visual marketing tools on the world wide web. It’s one of the best ways to reach your ideal reader, client, or consumer.
However, learning to use the platform correctly and getting your content in front of the right target audience can pose some challenges.
Pinterest sends me over 100K visitors to my blog every month. This past month ALONE Pinterest sent me over 180K visitors. Pretty cool, right? That is more than any other search engine AND my other social media outlets COMBINED.
With there being SO much mixed information out there on how to use Pinterest properly, I am here to show you what you need to do if you want to make your pins searchable. This way, you can hit the ground running and start generating traffic!
I want to note that Pinterest is a search engine that operates on an algorithm. It takes time for the algorithm to pick up on your pin and keywords. So when your pin isn’t reaching 1,000 users overnight, that is 100% Normal.
Optimizing content properly is the #1 way your content will be found. But here are the 4 factors that come into play when it comes to creating searchable pins.
#1 Pin Design
You want to make sure you are using images that are relevant to your topic or subject matter. So if your pin is about fitness, you would most likely have an image that makes you think “fitness.”
For example, Almost all of my pins pertain to online marketing. So, my pin images typically have some sort of computer or cell phone mock-up on them. Since you typically use computers or phones when you participate in online marketing.
The algorithm pulls off of imaging as well. So using the right imaging is very important if you want your pin to end up in the right place.
#2 Proper Pin SEO
Your pins will never be seen if you are not optimizing them correctly.
99% of the time, when someone comes to me for an account audit due to low reach, the #1 issue is improper Pinterest SEO or no SEO at all.
Your pin title must have at least one long-tailed keyword sentence. And I recommend adding 2-3 long-tailed keyword sentences into your pin description as well.
Pinterest has also brought back hashtags! So adding 5-10 relevant hashtags can also help your pin be discovered! The guided search and the Pinterest Trends tool are the top places to look for trending SEO.
#3 Proper Board SEO
Pin SEO and board SEO work together to tell the algorithm where your content belongs. So, if your Pinterest boards are not set up and optimized correctly, pinning to them isn’t going to help the reach of your pin.
Make sure you are using trending keywords for your board titles AND adding 2-5 STRONG long-tailed keyword sentences into your board descriptions as well.
You also want to make sure every pin within your board is relevant to it. Even if your board is optimized correctly but contains pins on multiple topics, it will hurt your pin more than help it.
DO NOT add hashtags to your board descriptions. Pinterest only pulls hashtags from pin descriptions.
#4 Best Practices and Guidelines
Remember how I mentioned above there is a TON of mixed and extremely outdated information floating around about Pinterest?
One of the biggest ones is, pinning strategy. I still see users re-pin the same pin image to MULTIPLE boards. And I sadly still see experts preaching this.
Pinterest themselves have said on more than one occasion NOT to do this. In fact, this can be a HUGE reason your pins have a low reach. And this very outdated practice can get your account flagged as spam.
Best practice is to create a pin, upload it to the most relevant board and then NEVER TOUCH IT AGAIN. Re-pins from your personal account will drastically impact your confidence score, and it will take a decent amount of time to get your account moving in the right direction again.
So be sure you are up-to-date on current best practices and guidelines.
At the end of the day…
Pinterest isn’t as complicated as many make it out to be. Once you understand proper SEO and get a solid pinning strategy down, your content will start to trend, and the traffic will start to roll in.
My favorite part of this platform is your content is on there for life. I have pins I created SIX years ago that still send me daily traffic.
The platform is 100% worth learning if you are ready to take your business, blog, or online store to the next level.
If you are over being confused about Pinterest and spending hours online searching for information on how to use the platform, clickHERE.
What you need to know about your monthly Pinterest views…
Let’s chat about Pinterest impressions. Or Pinterest “Monthly Views”
I have done a few posts on this, but it’s 2023, and worry around Pinterest impressions is still something I see daily in many business-related Facebook groups.
It’s something users come to me about weekly, frustrated they are doing something wrong and not sure how to fix it. In this post, I will explain what you need to know about Pinterest impressions and metrics and when you should worry.
Pinterest Monthly Views.
If you have been a follower of mine for a while, you know there is nothing that gets under my skin more than someone preaching how “they got 1 million monthly Pinterest views.” Why? Because these posts VERY RARELY talk about what percentage of those views converted to clicks. And that is because, most of the time, they don’t. And I don’t know about you, but my goal for using Pinterest is to get more users to my website.
Monthly Pinterest views consist of how often your pins appear in someone’s home feed. That’s it. Unfortunately, it doesn’t even mean they have laid eyes on your pin. It just means that you are reaching X amount of users over a 30-day period.
And sure, the more users you reach, the higher your chance for someone to see your pin and engage with it, but that doesn’t guarantee it. I had someone come to me just last week with a reach of 2.7 million; only 3% of those views were bringing her traffic. THREE PERCENT.
Monthly Pinterest views account for your overall account performance. But the performance of individual pins and their metrics affect your monthly views.
You can see here my analytics look like a mountain range. Going up and down every single day. And they fluctuate like this because of individual pin stats. Analytics that look like this, are VERY normal.
You can see with this pin here that it had a GREAT reach for a few days (my monthly views also went up about 4%), but then my monthly views dropped enough for me to wonder why. So I go to my analytics and look at my top pins. When you click on a pin, you can see the individual pin metrics, but there is also an option to see ” more stats.” That is where this chart shows up telling me hey, this pin was killing it for a few days and then dropped off a lot.
It went from reaching over 3K users a day to 30. Not because of anything I did but because that is how the algorithm works. Pins pick up traction based on what keywords are trending and then stay at the top based on how much engagement they get. Eventually, that drops off. And the cool thing is, it can pick back up again! This pin is over a year old. I haven’t touched it since I published it. My favorite part about Pinterest is once a pin is on the platform, it’s there for life.
And while it may not have taken off right away, like this pin, it sent me over nearly 12 thousand views to my blog in 30 days. Just from ONE pin. Not bad right?
So 99% of the time, if you haven’t changed anything with your pinning strategy, and you see a drop, it’s most likely because a popular pin lost traction. And that happens all the time.
You will never see a continuous uptick in growth. Your numbers are always going to fluctuate. And that’s ok!
Here are the main factors that affect monthly views
Pinterest is seasonal. Meaning content trends based on the season we are in and going into. Every user sees a pretty drastic decline in views from the months of March-July because the more significant holidays are over, and we are heading into summer, where Pinterest says that there are up to 40% fewer users on the platform. I like to call it “The Sumer Slump” Because it’s summer, and we all want to be outside! This is usually the time of year people freak out and go into panic mode over the significant drop in views. And while that hit isn’t fun for anyone, it will slowly start to go back up by the end of July when we are getting close to a new school year.
A pin that was trending for a while and then lost traction. If you see more significant drops in views, look at your analytics and the individual metrics of your top-performing pins. 99% of the time, you will see that their reach has dropped, thus causing a drop in views.
Your pins aren’t being seen as “fresh pins.” Did you know you aren’t supposed to re-pin your own content? While Pinterest announced in late 2021 this was a big no-no, many users are still re-pinning their own content. This outdated practice can drastically impact your reach and set off unwanted spam filters that can flag your account. Once it’s flagged, sadly, it’s tough to recover. So make sure you are up-to-date with CURRENT best practices.
You are using improper Pinterest SEO. I still see SO many pins that are optimized with keyword stuffing like this ” Pinterest marketing | Pinterest trends | Pinterest tips | Pinterest for business.” This type of SEO is improper and not how the algorithm pulls keywords. You want to make sure your handle, profile, boards, and pins are optimized properly. If not, your pins will only reach 10-20% of what they could reach if you are up-to-date on Pinterest SEO.
I have been working in Pinterest marketing since 2015. I have trained over 6,000 students. And my 2 keys to success on Pinterest are very simple.
Stay consistent. Pinterest wants to show users NEW content. The more active you are, the higher your confidence score will go and the more people you will reach. 1-2 new pin images a day is really all you need. MOST accounts do well with just one new pin a day. So it’s not as much work as you may think.
SEO. Pinterest is a search engine. The way the algorithm picks up on SEO is different than other platforms. So learning the right way to optimize the content on Pinterest will be the final key to your success.
I promise it does not need to be complicated!
So while Pinterest views can stress most of us out, try and focus on what matters, outbound traffic.
If you want to learn more about current Pinterest Marketing tips, strategies, and how to optimize your account and pins for proper Pinterest SEO, click HERE!
Is Pinterest the Answer for increasing your website traffic?
I can’t believe it’s already 2023! 2022 went by in about 8 minutes.
I’m Megan, and I have been working in Pinterest marketing since 2015. I have seen this platform change and evolve throughout the years, and while some users get frustrated with changes, Pinterest is still my #1 traffic source.
For 2022, Pinterest ranked as the 14th largest platform in the world, beating out Twitter and Reddit.
In 2022 Pinterest averaged 459 MILLION monthly active users, which grew 37% from 2021.
In 2022 Pinterest said that 60% of the users were women, showing that more and more men are using the platform.
Near the end of 2022 it was reported that users watched over 1 BILLION videos a day on Pinterest. Since introducing idea pins.
When it comes to the platform changing and evolving, Pinterest hasn’t made any drastic changes, though some users may feel that way.
They have to keep up with the times and change and evolve along with other social platforms like Instagram and TikToc. So for many of us OG users who were used to getting 1K impressions on a static pin overnight, the changes made things a tad more challenging.
But I am here to tell you I still average 2-4 thousand views daily from Pinterest to my website.
I have 14 clients, some of whom have been with me for 5+ years. All who get a substantial amount of traffic from the platform as well.
At the end of the day, your success on Pinterest comes down to you and the work you are willing to put into it. And in reality, it’s easier than many make it seem. For example, I spend about 2 hours a week working on my account, creating pins, and scheduling them out. That’s it.
The two primary keys to success on Pinterest are #1. Consistency and #2 PROPER account setup/Pin optimization.
Let’s take a deeper look into those.
Pinterest is a search engine.
Yes, I am sure you know this. But if you have gotten to this post, I am sure you have read about 15 others with contradicting information on what to do and what not to do on the platform.
As someone who has been doing this for over eight years now, I am here to break down the basics and what you should and should not do.
SEO is important.
This is a factor that can make or break your success. When people come to me for help due to a low reach and conversion 95% of the time, their account, boards, and pins are not optimized correctly or at all.
Pinterest operates on an algorithm. The algorithm picks up on the SEO of your pin title, description, pin design (images), AND where that pin is being saved to.
So if your pin lacks SEO or it’s done improperly, AND it’s being pinned to a non-optimized or improperly optimized board, your reach will be minimal if you get one at all.
The improper use of SEO, or the lack thereof, hurts your overall account performance and reach.
Here is an A/B test to show you just how crucial proper SEO is:
Here is a newer pin of mine (properly optimized) and its stats for the last 48 hours. I have reached over 1.1K users, 34 outbound clicks, and 6 saves.
Here is a pin, also 48 hours old, that I didn’t optimize properly. 35 impressions, 0 saves, and 0 clicks. These pins are on the SAME topic.
This is a GREAT example of what proper SEO can do.
The 7 places you need to have proper SEO are:
The next factor that comes into play with success on Pinterest is Consistency and proper pinning.
Many users are still following very outdated pinning practices, their accounts are getting flagged, and their reach is plummeting.
The more consistent you are with pinning, the higher your chance for your content to start ranking under specific keywords.
The more your pins get engagement, the more the algorithm expands its reach, and soon you are ranking right at the top when your keyword is searched.
Here I have TWO pins that rank in the second row when someone searches for “Pinterest Virtual Assistant.” These pins got pushed out due to proper SEO (pin AND the board it was saved to), and they got a larger reach and more engagement because of the proper SEO. Thus helping them rank at the VERY top under the exact keywords I wanted them to rank under.
Now when it comes to consistency and pinning, here is what you want to keep in mind:
Do NOT, under any circumstances, pin the same pin image more than once. EVER. Not only will this set off a spam filter, but it will also drastically hurt the reach of the pin. You want to save each new pin you create to the MOST relevant optimized board and then LEAVE it there.
You don’t need group boards. If a group board is not niche specific and not optimized properly, that will HURT you more than help you. Focus on setting up your own personal boards the right way.
You do NOT need to send out ten pins a day. 99% of accounts will thrive with 1-2 new pin images going out a day. That is it!
Try a mix of idea pins and static pins. You do not have to spend much time making fancy idea pins. You can add moving elements and music to the Pinterest app, which will help their reach even more!
You can re-purpose your Instagram reels for Pinterest. You just need to remove the watermark. There is a site/app called “SnapInsta” where you can do it very easily!
Pinterest has a free scheduler you can use for static and video pins. For idea pins, you can schedule them with the Pinterest app. Spend 1-2 hours, one day a week, creating and optimizing your content, and then schedule it out.
This way, you don’t have to be working on Pinterest every day, and you know your content is still posting.
Keep realistic expectations.
You are not going to see 1,000,000 views overnight. You also will not get hundreds of clicks overnight.
There are 100’s of articles out there claiming this is possible, and I am here to tell you they are lying. And because of that unrealistic expectation many “experts” set, users tend to give up easily when they don’t get those promised results as fast as they were told they would.
I am here to tell you, you CAN and WILL get them if you stay consistent and pin correctly. Just not overnight.
Focus on ensuring your account is set up and optimized correctly. Again, this plays a HUGE role in success.
Stay up-to-date with current best practices and strategies. Remember, what works for one user will probably not work for you. You have to find out what YOUR audience is responding to and tweak your pin design/wording based on that.
And lastly, Pinterest doesn’t have to be a lot of work. And as you can see above, consistency pays off.
If you want to take a deeper dive into proper SEO and advanced pinning strategies, click HERE.
It’s 2023! Can you believe it? I feel as if 2022 went by in about 5 minutes!
But here we are, and the main question I have been getting lately is, “what best practices should we be using on Pinterest in 2023?”
If you are new here, Hi! I’m Megan, and I have been working in the Pinterest Marketing Field since 2015! EIGHT years now! (Crazy) I have been through it all regarding Pinterest changes and shifts over the years. I also pride myself on staying CURRENT with Pinterest’s best practices and current pinning guidelines.
It has been a while since I’ve blogged as I have a full client list AND have been busy learning everything I need to know about Pitnerest Ads! (So stay tuned for more info on that.)
Today is January 8th, and as I type this, it is 9:33 in the morning. So far today, I have already gotten over 2,000 pageviews to my website, JUST from Pinterest.
Contrary to what some bloggers are saying, Pinterest is STILL a great FREE way to drive LOADS of traffic to your website. If you know how to use it properly.
There are always tons of rumors floating around on what you should and should not be doing on Pinterest and I am here to tell you, it’s not as complicated as you think. One you get your account set up properly and stay consistent, the views will come.
Let’s go over what you should be doing for 2023.
Pinterest is a search engine. (duh Megan, we know this) Well, you would be surprised how many users don’t know this. It’s the best kind of search engine as it’s ALL visual. When you pin a pin on Pinterest, it’s on the platform for LIFE.
I have pins that are over six years old, sending me LOADS of traffic every day.
Because Pinterest is a search engine, SEO plays the most crucial role when it comes to success on the platform. You want to make sure your ENTIRE profile is optimized correctly. From your handle to your display name, about me, and the, most important part, your boards.
The Pinterest algorithm picks up on where your content is being pinned and if that content is being saved to a relevant board. It knows this because it not only picks up on the SEO of your pin but the SEO of the place it’s being saved to. So if your boards and pins are not optimized PROPERLY, your pin’s reach will be less than 80% of what it could be when it and your boards are optimized the right way.
Pinning. The key to success on Pinterest is consistency. The algorithm picks up on how often you are actively sending out new content. And if you are active daily, your confidence score will go up, expanding your reach.
Now I have read some CRAZY things when it comes to how much you should be pinning.
Want to know something? 90% of my clients have GREAT success by only sending out one fresh new pin image a day. For the other 10%, we do two fresh new pin images a day. I have NEVER had to pin more than two fresh pins a day for any client.
In fact, less is more when it comes to pinning. Pinning too much can bog down your SEO and get you flagged as spam.
Focus on creating 7-14 FRESH new pin images each week. That’s it! I suggest trying a mix of static and Idea pins! Pinterest said they are Beta testing Idea Pin links right now. And they plan to roll out the linking feature to all users in early 2023. I CAN’T wait!
While Pinterest is a GREAT marketing tool for your blog or business, it does NOT bring INSTANT results. I still see a lot of Pinterest experts promising this, and I feel it’s the reason so many users get discouraged and give up when they aren’t getting 1,000 daily pageviews after two months.
This is a stat from a client of mine. We have been working together now for about 6 months. Her account had sat dormant for about a year so we were basically starting from scratch.
Because of proper SEO and consistent pinning, her stats are slowly on the rise. We stuck with it, and it’s paying off in the form of CLICKS.
So my advice to you, since you probably came to this post wanting to know where to start, is to take the time to PROPERLY set up your account. As I said, this will be the thing that makes or breaks you.
What is the best time of day to pin? This a question I get asked pretty often! Especially lately!
With it not being as easy to get that high reach as it used to be, what time of day you pin on Pinterest matters. On Pinterest, users are active at different times throughout the day, so you want your pin to go out at the perfect time. That way, it can get the most eyes on it when it’s hot off the press!
Now, you know, before I get into the nitty-gritty of it, I will break down a few things you need to ensure you are doing first before worrying about when you should be pinning.
Sure, pinning at the perfect time will help you get a boost, but not if your account/pins are not set-up correctly. (Insert eye roll) Yes, I know you may have heard me talk about the below tips more than once, but you guys, they are still, to this day, the BIGGEST and most common mistakes I see when people reach out to me about their very low-reach.
HELLO SEO! Pinterest is a what? Search engine.
Yes, you probably already know this, but you would be shocked to learn that over 80% of Pinterest for business users use improper SEO. And honestly, in my seven years of experience, it’s probably more than that. I have had MANY people reach out to me who have worked with a Pinterest VA who was also using improper SEO.
SEO on Pinterest is different than SEO on Google. And you need to make sure your ENTIRE profile, from your display name, about me, to every single one of your board titles and descriptions, are optimized PROPERLY, or your reach will be LESS than half of what it could be with proper SEO.
Make sure you are up-to-date on that!
Also, be sure you are up-to-date on best practices and pining strategies. Improper pinning will not only get your account flagged but also make it almost impossible to get eyes on your pins.
OK! What time of day should you be pinning?
A study by Co-Schedule found that 70% of Pinterest users are active on the platform between the hours of 8:00-11:00 pm. With the peak time being right around 9:00 pm.
You want your FRESH pin image to be going out around these times. Pinterest likes to show users as much fresh new content as possible, and if you post when YOUR audience is most active, you will get more engagement.
Now, I have worked with 100’s of clients, and I will note that this is true for about 70% of them. The other 30% not so much. I have a few clients who’s pins do VERY well in the morning hours.
Every single account will be different. Let me say that again; EVERY SINGLE ACCOUNT WILL BE DIFFERENT. Even if you are in the same niche as your bestie, your audiences may look different, and they may be active at different times throughout the day.
I reiterate that because I am sure you have read more than one article on Pinterest that is telling you to do something a certain way that worked for them to get a million views.
Something you want to keep in mind about anything pertaining to Pinterest Marketing is that we all have different audiences. What works for one account in terms of strategy and timing most likely won’t work for the next. You have to find what works best for YOU.
The strategy I have used for myself and all of my clients works like a CHARM. It takes a little effort, but it’s 100% worth it. These are my pin stats on my recent pins. My pins go out within the same 1-hour time span every single day. Once I figured out when my audience was most active, my reach and engagement soared!
You can see the two pins that went out in the morning and the two in the evening. HUGE difference, right? Timing (and SEO) matter.
Today I am giving you a FREE worksheet (the one I use for myself and all of my clients) so you can figure out when YOUR audience is most active on Pinterest! Helping you get a better reach and more engagement!
A fool proof way to track your pins and expand your reach on Pinterest!
Believe it or not, there is a way to track your pins on Pinterest without using Tailwind or any other type of Pinterest scheduler.
If you are newer to the Pinterest platform or even a long-time Tailwind user, you may be interested to know that the Tailwind scheduler has been a BIG reason many accounts have been flagged as spam on Pinterest.
See the smartloop feature re-pins your popular pins for you. And if you don’t know by now, that is a HUGE no-no. (Re-pinning the same image to more than one board.) Pinterest themselves have even said NOT to do that anymore. It’s an EXTREMELY outdated practice. Sadly many users are still doing this, even some Pinterest VA’s. It could be a significant reason why your overall reach is so low.
The best practice now is to create a fresh new pin image, upload it to the most relevant board and LEAVE IT ALONE. Multiple re-pins of the same image (from your personal account) will set off a spam filter FAST. And it’s tough to recover from that.
You can use the same URL multiple times, as long as the pin image is fresh.
The cool thing is Pinterest has a FREE pin scheduler. You can schedule content for up to two weeks at a time. After switching many of my clients to the free Pinterest scheduler, we saw a HUGE increase in reach over using TailWind. Now I am not bashing TailWind, if you are using it to simply schedule pins and not using the smartloop feature, and it’s working for you, stick with it!
The video I am going to share with you was a LIVE video I posted to my Pinterest Ninja student group. From one of our weekly training sessions. I got a ton of positive feedback on it, so I wanted to share it with you today!
I will show you how I track which pins have gone to which boards and how I find my top-performing pins. Then, if I need a quick boost in reach, I can create content I know is popular RIGHT NOW with my specific audience.
Click HERE to watch this quick 12 min video on tracking pins! And start creating a Pinterest strategy that works!