Pinterest Marketing, what to know for 2024!

Pinterest Marketing, what to know for 2024!

Pinterest Marketing, what to know for 2024!

2024 is just a few weeks away, and with that, Pinterest has published its annual “Pinterest Predicts” trend report, which highlights some of the top rising trends based on search activity in the app and Pinterest’s analysis of where things are headed based on such.

While some bloggers and online business owners have been getting discouraged with their Pinterest reach not being what it used to be (we will get to this in a minute), the Pinterest platform is more beneficial than ever for online marketing. The number of active users from 2022-2023 grew by over 10%, bringing in over 450 MILLION monthly active users.

Based on current user growth rates, this number is expected to grow by nearly 20% in 2024.  

Pinterest’s ability to target a receptive audience is the #1 reason this platform outshines the rest. That and content lives for TEN TIMES longer on Pinterest than on any other social platform

A Facebook post has a 90-minute shelf life, whereas Instagram is a little longer, coming in at a whopping 20 hours. 

The average pin has a shelf life of 3.5 MONTHS. Not only that, pins that are 3, 4, or even 5 years old (and older) can pick up traction again, sending you tons of views without you having to touch a thing. I don’t know about you, but I am going to focus more on the platform where my content lives much longer! 

Here is what you want to know for 2024…

The New Pin Creation Tool 

Have you noticed a drop in your reach since the launch of the new Pin Creation tool? You are not alone

I have been working in Pinterest Marketing since 2015 so I have been around for about 20+ platform updates. And each and every time a new tool was introduced, you would see a drop in reach

That is because the algorithm is adapting to the new change. See, just 6 months ago, there were multiple “types” of pins on Pinterest: idea pins, carousel pins, video pins, and static pins. 

Now, with the rollout of the new pin creation tool, there is essentially only “one” type of pin. You no longer have the option to create idea or carousel pins. Unless you want to create an idea pin for an ad, now, you can only create video and static pins all within the new pin creation tool. 

This is nothing to stress about; this shift is normal. No, there hasn’t been a “crazy algorithm change,” the algorithm is ALWAYS changing; that is what algorithms do. With consistent and proper pinning, your numbers will start to go back up. I know it’s stressful to see a drop in reach, but it always comes back. 

Speaking of pinning, here is what you need to know for 2024

Sadly, there are still Pinterest experts out there teaching extremely outdated pinning strategies, which is a big reason many users are getting flagged as spam and/or have a very low reach and engagement rate. 

I had a student come to me last week because of her low reach. She took another Pinterest course before taking mine, and this course told her to create a pin and then send it to 5-7 different boards. This is a VERY VERY VERY VERY outdated strategy

Because she had been pinning that way, a spam filter was set off, and her reach plummeted. A lot of times, when this happens, new accounts need to be created because the account that was flagged can never recover. 

Here is what to focus on when it comes to your pinning in 2024: 

  • ONE: SEO. I will push this topic more than any topic I have ever talked about, and if you are a long-time follower or a student in my private group, you know this. Because Pinterest is a search engine, PROPER optimization of your account, boards, AND pins is crucial when it comes to reach and engagement. I still see SO much keyword stuffing and improperly optimized pins and boards. And while you may think that doesn’t matter it does. 

Here are TWO examples of why it does matter. These are 2 NEW accounts I manage; you normally don’t get a reach or engagement like this in the first month. But because boards are optimized properly along with pins, and we are pinning properly, you can see it works! The proof is in the SEO pudding

Account 1

Account 2

Here is another account from a new student who made a few simple SEO tweaks, and her numbers are starting to improve in only a WEEK! So this is why I preach SEO.

  • TWO: Proper pinning. You do NOT need to send out 10 pins a day, or even 5! In fact, pinning too much can set off a spam filter and hinder your reach. 95% of accounts see great reach, engagement, and growth with 1-2 fresh new pin images a day; that’s it! It doesn’t have to be a ton of work! 
  • THREE: Stop using TailWind and pinning to group boards. Okay, let me break that down more. If you are using the looping feature on Tailwind, STOP right now! Even with the pin being spaced out by weeks or months, you are still re-pinning the same image from your own account more than once. That can still flag an account as it’s seen as a “duplicate pin,” which is considered spam. If you haven’t been flagged yet, you will eventually. 

Group boards are a thing of the past UNLESS they are VERY niched down AND optimized properly. If you are sending your pin to a group board that is not niche or topic-specific, not properly optimized for SEO, and is filled with pins on multiple topics, the algorithm will have NO clue where your pin really belongs. That will not only hurt the reach of your pin but also your overall account performance. 

Remember, the algorithm favors relevancy. They want to see your recipe pin saved to a recipe board. And when it’s not, then it doesn’t know who to show your recipe pin to, and your reach will be in the single or double digits. 

Staying up to date on current pinning strategies and proper SEO will lock in your success on the platform. Pinterest sends me over 100K views to my website each month. It didn’t happen overnight, but all the work has been 150% worth it. 

If you want to take your Pinterest to the next level in 2024 and start getting more eyes on your website or online store, click here

If you don’t have time to manage your Pinterest account and want help from a seasoned Pinterest Marketing expert, click here

As always, 

Happy pinning! 

xo Megan 

How often should you be pinning on Pinterest?

How often should you be pinning on Pinterest?

How often should you really be posting on Pinterest? 

A quick Google search of this question will likely lead you into a spiral of mixed and confusing information. 99% of it is incredibly outdated.

This mixed information is a big reason users give up on Pinterest so easily. 

Here are the top 3 posts that appear when I Google: “How often should you be posting on Pinterest?” 

#1 says: 5-15 times a day, up to THIRTY times a day (WHATTT?!) 

#2 says: 1 new pin a week

#3 says: 10 times a day

Are you confused yet

I’m Megan. I am a Pinterest Marketing Expert & Educator, and I have been working in Pinterest Marketing since 2015. When I say I have seen it ALL when it comes to Pinterest rumors, I really have seen it all

I also know the frustration of learning how to navigate the Pinterest platform properly due to all the mixed and incorrect information floating around online and in FB groups. 

Now, am I 100% right all of the time? Of course not. I have to navigate change and updates just like everyone else. However, I do pride myself on getting confirmation before I spread any more false information to confuse users even more

Luckily, I work weekly with a Pinterest ads rep (an actual Pinterest employee), so I can run things by her and get confirmation on what we should be doing when it comes to current pinning strategies and best practices. 

Let’s dive in! 

Less is more. 

I currently work with 12 clients. And the MAX we send out in a day when it comes to new pin images is 2. That totals 14 new pins a week.

However, 70% of the more established accounts I manage do very well with 1 fresh new pin image a day, totaling 7 new images a week. And that doesn’t mean 7 new blog posts. You can 100% link to older content as long as the image is new

That’s it

Remember, the algorithm wants to show us new content each time we log in—content we haven’t seen before. 

Gone are the days of needing to send out 10+ pins a day. In fact, pinning that much will eventually set off a spam filter. Even if it hasn’t yet

Pinterest is NOT as much work as many make it out to be. I promise

Let’s go over what is working (and not working) going into 2024. 

  1. You do not need to repin other user’s content. I still see a lot of people doing this. Now, there is a caveat with this. If your account is NEW and your boards need a little SEO help to strengthen them, it’s okay to save a few top-ranking pins to that board that are not yours. But it’s not something you need to do daily or even weekly.
  2. TailWind pins with outdated strategies. Yep, I said it. Tailwind could be killing your reach on Pinterest. For Example, the looping feature that sends out the same pin image to different boards—a HUGE no-no. And no, it doesn’t matter if that pin is spaced out by 2 months. You NEVER want to repin the same image to more than one board. It’s a very quick and easy way to end up in Pinterest jail. And that is a challenging hole to crawl out of.  
  3. Piggybacking of #2, pinning to Tailwind communities. If the community is very niched down, and you know the content you are pinning there is being saved to a relevant board, then that is fine. The issue you can run into with communities is users saving your content to a non-relevant or non-SEO-optimized board to keep in line with the community rules. When this happens, and your recipe pin is saved to a board with pins on a bunch of different topics, the algorithm has NO clue where it belongs, thus hurting the reach of that pin AND your overall account performance. 
  4. Leading me into #4, Pinterest Group Boards. The same rules apply. The Pinterest algorithm favors relevancy. It wants to see your pin on Pilates saved to a board on Pilates or fitness. That way, it knows exactly who to show it to. But if that pin is saved to a “free for all” style group board full of pins on different topics and not optimized for SEO, it will again hurt the reach of your pin and your account as a wholeThis post HERE can shed more light on this topic.
  5. Most accounts will see consistent growth by sending out 1-2 fresh new pin images a day that are PROPERLY optimized for SEO and saved to a relevant SEO-optimized board. Pinterest has a FREE scheduler! Take advantage of it! 
  6. And last, SEO. If you take a quick look around my blog, you will see that I talk about proper Pinterest SEO more than I talk about anything else. That is because your success on Pinterest 1000% comes down to your account/boards/pins being optimized PROPERLY. This post has a short video where I show you an excellent example of just how crucial proper SEO is. 

Try your best not to get hung up on the millions of rumors floating around about Pinterest. Yes, it’s still highly beneficial for your business or blog. Here is a screenshot from today with my top-ranking pins. These 3 pins alone have sent me over 33,000 clicks to my website this month. 

Imagine what that kind of traffic could do for your online business. 

If you are ready to take your Pinterest account to the next level and want to learn more about current pinning strategies, best practices, and proper Pinterest SEO, click HERE

Or, if you want to do all the things but don’t have time to do it yourself, click HERE

As always, 

Happy Pinning, 

xo Megan 

The reason you have a low reach on Pinterest!

The reason you have a low reach on Pinterest!

The reason you have a low reach on Pinterest!

Okay, let’s jump right in. 

You are reading this post because you don’t have the reach you want on Pinterest, and you are trying to figure out why. I have written a few posts similar to this one, but I see these issues more and more, so I wanted to address it again in hopes it can motivate you to make the right changes with your Pinterest account so your reach can look like this! 

In the past 6 weeks, my Pinterest agency has brought on a few new clients. Clients who came to me because they weren’t getting the reach and engagement they wanted on Pinterest. 

Now, in the nine years I have been working in Pinterest marketing the two, well 3, most significant errors I see are these

  1. They are pinning with very outdated strategies, such as pinning the same pin image to multiple boards if you are doing this, STOP. 
  2. Their boards aren’t optimized for SEO at all, or they are improperly optimized
  3. They are or have been participating in re-pin threads in FB groups in hopes of getting their reach and engagement up. (I will cover this in a minute

Or all of the above. 

Before I get into why re-pin threads will be the death of your Pinterest account, I want to talk about what the algorithm picks up on the MOST and what you need to focus on in order to see the reach and engagement you like on Pinterest.  

Relevancy & SEO (#1 Most Important) 

If you are a long-time follower, you have listened to me talk about proper Pinterest SEO about 100,000 times. But that is because SO many business users are not optimizing their content the right way, and then the algorithm has NO idea where to place it or who to show it to. 

When I go to upload a new pin on Pinterest, the first thing I do before I optimize it, is think of the board it will best fit with. 

I want to save my pin on Pinterest Marketing to a board that is optimized for Pinterest Marketing. This way, the algorithm picks up on my Pinterest marketing-specific pin being saved to a RELEVANT board on Pinterest marketing, thus increasing my chances of the algorithm showing my pin at the top when someone is searching for Pinterest Marketing. 

For example, when I typed in “Pinterest Virtual Assistant Jobs,” I didn’t just have one pin; I had TWO pins ranking in the TOP two rows in search results. Those pins got there due to the board they were saved to being optimized properly AND those pins having proper SEO, showing the algorithm where they belong! 

So at the end of the day SEO will be the key to your success on the platform. 

NOW, let’s talk about re-pin threads. 

Guys, I can’t tell you how detrimental these are to your account. I get SO angry when I see them in these business-focused FB groups and it’s hard to hold back from telling all 300+ people who participate in them to STOP. 

If you don’t know what they are, here is an example of one. You drop a pin you want more “saves” on, and then you “save five other pins within the thread.” 

Here is the main issue with this: 99% of the participants in this thread are NOT saving your pin to a relevant SEO-optimized board. And when that happens, and your pin is saved to a board filled with pins on 100+ different topics, the algorithm isn’t going to consider your pin relevant, and the pin’s reach PLUS how your account ranks on Pinterest will drop. 

You will have MUCH more success pinning your pin to your OWN relevant, SEO-optimized board. 

Here is a short 9-minute video where I break down the importance of proper Pinterest SEO, give examples, and talk about what factors the Pinterest algorithm uses to rank your content. 

If you want to learn more about current best practices, pinning strategies and PROPER Pinterest SEO, click HERE!

As always,

Happy Pinning!

xo Megan

How to use the Pinterest Trends tool to get more website traffic!

How to use the Pinterest Trends tool to get more website traffic!

How to use the Pinterest Trends tool to get more website traffic!

If you are looking to get more FREE traffic to your website, Pinterest is the place to do it. With over 445 MILLION monthly active users, it’s a great place to reach your ideal reader or customer. 

But I know firsthand how overwhelming this platform can be. 

If you’re new here, I’m Megan! I have been working in marketing for over 14 years and have worked in Pinterest marketing for the last eight years. So, as I said, I know firsthand how overwhelming this platform can be, mainly due to the vast amount of mixed information you have probably read. 

I am here today to tell you it’s really not that complicated. Sure, you need to learn a few things to see steady and consistent growth, but today I will teach you one of those things! 

Today, we are going to talk about how to use the Pinterest Trends Tool, which is basically a cheat sheet that can help your pins go viral if used properly. 

What’s popular on Pinterest is generally ahead of the curve when it comes to trends, which is why the Pinterest Trends Tool is one of my all-time favorite things! I use the trends tool every single time I go to optimize a pin for myself or a client. 

What is the Pinterest Trends Tool? 

The Pinterest Trends Tool is a free tool that provides insights into the most popular search terms on Pinterest. You can use this tool to discover what topics are trending on the platform and see how search terms have performed over time.

It can show you current, growing, seasonal, and top monthly and yearly trends. 

How Trends Work on Pinterest

Content trends on Pinterest anywhere from 6-8 weeks before the actual season or holiday. So, right now, we are in the last few days of August. I started pinning fall content for clients about two weeks ago. 

Right now, the trends tool is showing me all things fall, and Halloween are on the upswing, which tells me that my pins that are optimized for fall-specific keywords will take off faster and continue to grow if pinned in advance. 

 

How To Use The Trends Tool To Your Advantage

Here is an excellent example of how I use the trends tool to my advantage. Here is a client of mine who is a food blogger. Each week I take a look at her trends tool to see what is trending in her specific niche and if any of her content fits the current or growing trends. 

The trends tool is showing me Zucchini recipes are 100% on the upswing. Trending up in the US AND popular with her specific audience. So, I know if she has content pertaining to this trend, it should get a pretty quick boost. 

I am going to optimize her pin with proper Pinterest SEO, and I will use the keywords that are trending for “zucchini recipes.”

Because her pin (and the board is was saved to) are properly optimized for Pinterest SEO, I used top trending keywords pertaining to “zucchini.” These are her pin stats after only a few hours. Not bad right?

Why Pinterest SEO Matters

If you are a long-time follower, you know I preach SEO on Pinterest more than most. Why? Because SEO will inevitably be your key to making it or breaking it on the Pinterest platform. 

99% of the time, when someone comes to me with a low reach or low engagement, I find about 15 SEO errors on their profile. Or VERY outdated pinning strategies. 

But once we address them AND pin properly (within current guidelines) moving forward, their reach ALWAYS increases TEN FOLD. 

Every. Single. Time. Along with their outbound traffic. 

Pinterest isn’t as complicated as many make it out to be. Remember, Pinterest is for longevity. Content lives and circulates on the platform for life. In contrast, you get a 24 MAYBE 48-hour reach on Facebook and Instagram. 

If you’re lucky. 

If you want to get serious about a long-term solution for website traffic, invest in Pinterest. I promise it’s worth it. This is a pin that is SIX years old, and this month alone has sent me over 3,500 website visitors. From ONE pin that I haven’t touched in SIX YEARS. Not bad, right? 

 

If you want to learn more about current best practices, guidelines, and proper Pinterest SEO, click HERE

As always, 

Happy Pinning

xo Megan 

 

 

 

Your Complete Guide to Affiliate Marketing on Pinterest

Your Complete Guide to Affiliate Marketing on Pinterest

Your complete guide to Affiliate Marketing on Pinterest in 2023 and beyond! 

{This post contains affiliate links. That means I make a small commission at no extra cost to you. Visit my disclosure to learn more.)

Can you now use affiliate links on Pinterest?

I see this post so often in my private Facebook group and many other business Facebook groups I am a part of. 

Since the launch of advertising on Pinterest in May of 2014, Pinterest has been a little back and forth regarding affiliate marketing on the platform. 

So it makes sense; there still needs to be some clarification. But today, I am here to tell you that you can, in fact, utilize Pinterest for affiliate marketing. 

Affiliate marketing can be a great way to make money by sharing products that you use and love. Before we dive in, let me give a quick rundown on exactly what affiliate marketing is. 

(If you already know, you can skip head!) 

What is affiliate marketing? 

Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. 

I am sure you see a lot of this on Instagram already. While many posts from influencers are sponsored, a lot of influencers share links to products they love. 

99% of the time, those are affiliate links. And if you purchase that product, or even a different one, via that same affiliate link, that affiliate earns a commission. Usually 10-20% of the sale, sometimes more. 

The concept of affiliate marketing is, “What if you can share the products you love and make money while you sleep? 

When it comes to Pinterest and affiliate marketing, it’s essentially a win-win situation. As you know, when you pin something on Pinterest, it circulates the platform for LIFE, potentially reaching tens of thousands, if not hundreds of thousands, of users. If you know what you are doing. 

If even 20% of those users clicked on that link and made a purchase, well, you would be making a pretty penny with little to no effort. 

Sounds pretty good, right?

Is affiliate marketing only for bloggers?

Gone are the days of needing a blog to promote affiliate links/content on Pinterest. So all of you non-bloggers out there who are looking into this avenue, you are in luck

There are a few different ways to drive traffic to your affiliate links on Pinterest. With MOST programs, you can directly link a link to your affiliate link or direct traffic from the pin to your blog post containing the affiliate link. 

You can even try both. That is the beauty of Pinterest! 

Pinterest is an ideal place for affiliate marketing. 

Why is that? 

In 2022 Pinterest came out with some pretty sweet and reassuring stats

They noted that Pinterest converts more browsers into buyers. And visitors from Pinterest are more likely to convert into leads or sales faster than other social media platforms. Yes, even Instagram. 

Not only does that platform have over 445 MILLION MONTHLY active users, they also noted this: 

  • Pinterest trends take off 20% FASTER in the first 6 months than trends on other platforms. 
  • Shopping engagement grew by 20% in 2021, and that’s expected to triple by the end of 2023
  • In that same report, Pinterest said that 75% of Pinterest’s monthly users are always SHOPPING.

Making it THE ideal place to promote your affiliate links. 

Here is what is in my ShareASale account today. I haven’t written a post with an affiliate link in it (until this one) Since 2019.

That means, due to my old pins circulating Pinterest and sending me affiliate traffic, I made over $2,000 this month alone and did ZERO work to get there. 

This money is coming from two old posts I wrote nearly FOUR YEARS AGO. Because my account and content are correctly optimized, it keeps circulating and trending off and on throughout the year without me having to do a thing.

This is why proper Pinterest SEO is SO important!

Now, to the good stuff.

How to do affiliate marketing on Pinterest

Whether you have a blog or will be directly linking affiliate links, there are a few things you want to keep in mind and a couple of steps you will want to take. 

  1. Find affiliate programs and networks with products you want to promote. (I’ll talk more about these coming up) 
  2. Create pins and add your affiliate links.
  3. Add proper disclosures and publish your pins.

However, there is more you need to know; stick with me! 

You want to make sure you are staying in compliance with the FTC (Federal Trade Commission) So, here are a few important affiliate rules for Pinterest:

  • Do not use URL shorteners like bit.ly to hide your affiliate link. You have to be transparent about affiliate links.
  • Only operate one Pinterest account in which you promote your affiliate links.
  • You must disclose an affiliate link when one is used. More on this in a minute. 
  • Do not create affiliate pins repetitively or in large volumes, as this can look like spam, and it also can get your account flagged and possibly shut down. 

Ensuring you are 100% up-to-date on Pinterest’s CURRENT best practices and guidelines is extremely important. (More on this in a min too) 

Disclosing affiliate links

Staying in compliance with the Federal Trade Commission is extremely important. But also very easy. 

If you are directly linking affiliate links to pins

You need to make sure in your pin description, at the bottom, after you leave your description AND optimize your pin, you must note at the end that this is an “Affiliate link.” Or even better, “This is an affiliate link or sponsored product.”  

In Pintererest’s community guidelines, they say: 

Pinterest says: “All applicable disclosures are required to indicate the commercial nature of your content (such as the use of #ad to indicate that your content is a Paid Partnership).”

So adding #ad or #affiliatelink is fine too. But, if you want to play it super safe, I would indicate, “This is an affiliate link or sponsored product.”  

If you are using affiliate links in your blog post

There are a few things to keep in mind. At the VERY beginning of your blog post, you need to have an affiliate disclosure before you even start typing.

This is what I say when my blog posts contain affiliate links, “This post contains affiliate links. Which means I make a small commission at no extra cost to you.”

Just remember, no matter how you are linking an affiliate link, you need to make sure you are noting that it is one. 

Pinterest Account Guidelines

You need a Pinterest for Business account to successfully affiliate market on the platform. 

The reason is that Pinterest is a search engine operating on an algorithm. If you are just posting pins with affiliate links that are not properly optimized or saved to non-optimized boards, your reach will be in the single digits, and that drastically brings down how much money you can make

Here is what you want to make sure you have set up BEFORE you start with affiliate marketing

  1. A PROPERLY optimized Pinterest account. From your handle to your profile to your boards. Using proper Pinterest SEO is extremely important if you want your content to be found. So many Pinterest for business users give up because they can’t get a good reach, and they aren’t getting a good reach because their account wasn’t optimized properly
  2. Current best practices and guidelines. It’s essential you are up-to-date with how Pinterest wants you to be pinning. Pinning with outdated strategies will not only get your account flagged as spam, but it can also get it shut down. 

If you want to learn more about setting up a successful, properly optimized Pinterest account AND ensure you are up-to-date with current best practices and guidelines,(so you can rock your affiliate marketing) click HERE. 

Below is a list of Affiliate programs you can join! Just be sure to read the rules to make sure they don’t say anything about not being able to promote on Pinterest. 

And also, be sure to check out Pinterest’s Community Guidelines pertaining to affiliate marketing for more in-depth information. 

Happy Pinning, 

xo Megan 

How to be found on Pinterest

How to be found on Pinterest

How to be found on Pinterest

“How can I be found on Pinterest?” “Why do I have such a low reach? And Why isn’t my content being seen?”

Those are two questions I get asked most often. And a lot of times, there is a simple solution

Like any platform, Pinterest is constantly changing and evolving, and the key to creating a successful Pinterest marketing strategy is to stay on top of the ever-changing updates and best practices.

Let me go over some realistic expectations first…

I am not here to make it seem like Pinterest is this instant fix for your traffic issues; it’s not. Though I am sure you have read 10+ posts before you got to this one telling you that, in fact, Pinterest can triple your website traffic overnight! 

Posts like that are the reason so many users quit Pinterest before it gets good. And let me tell you, when it gets good, it’s GOOD. 

Pinterest is for longevity. Unlike Facebook, Instagram, and even TikTok, when you pin something on Pinterest, it will continue circulating the platform for life

Here is a pin I created back in 2017. The last time I touched this pin was in 2017. In the last 30 days, it’s sent me over 3,000+ new visitors to my website. ONE PIN. Without me touching it, it started trending again, all on its own. 

Here are my stats from today, July 30th, 2023. It’s 2:30 pm EST, and Pinterest has already sent me over 2,400 visitors to my website JUST today, and the day isn’t even over yet! 

I am showing you these stats because I want you to know how valuable Pinterest can be for your blog or online business long term

What matters when it comes to being found on Pinterest?

First proper “Pinterest” SEO. This tip isn’t a new one, but it can never be emphasized enough. The reason SO many users are not getting the reach they want is because they aren’t optimizing their accounts and content the right way. 

I have been working in Pinterest Marketing since 2015, and this is the #1 issue I see when looking at an underperforming account, no SEO or improper SEO. 

Something to note: If you have been using proper Pinterest SEO, but your account is under 6 months old, a lower reach is normal. However, you should still see it growing steadily with consistent and proper pinning. If not, you may want to re-evaluate your SEO. 

Also, let’s say your account is three years old. But you haven’t been using proper SEO till now, and you haven’t been consistent with your pinning till now; you can also expect it to take a few months for the algorithm to start picking up on your content. 

Why SEO Matters

Because Pinterest is a search engine, it operates on an algorithm. And if you aren’t using proper SEO for the algorithm to pick up on, it will have no idea where your content belongs. 

I mentioned at the beginning of this post that being found on Pinterest is typically a simple fix because it is. 

When you go from not optimizing content (and your profile) the right way to doing it correctly, you start to see steady and consistent growth

Think about it like this: The Pinterest algorithm favors relevancy. So if you are pinning your recipe pin to a “free for all” style group board, not optimized for SEO and filled with pins on various niches, it will have no clue where your pin belongs OR who to show it to. 

And your reach stays in the single digits

Now, you have correctly optimized Pinterest boards and sent your optimized pin to the most relevant board; the algorithm goes, “Ok, this pin is about gluten-free recipes, so I will show it to users searching for gluten-free recipes.” 

Having proper SEO on your boards and pins gives the algorithm a much better idea of where your content belongs. Thus helping your content trend and, in return, showing it to more users. 

How you can be found on Pinterest

The first thing I tell my clients and students to consider is the MAIN keyword under which you want your account/content to appear. 

For me, it’s Pinterest Marketing. I want the algorithm to know my account is all about Pinterest, and to do that; I optimized my profile with Pinterest Marketing specific keywords. 

And because I did it correctly, my profile shows up at the top when someone searches “Pinterest Marketing.” 

Now I want to think of 5-6 sub keywords I want my content to rank under. These usually have to do with other topics you blog about or other products you sell. 

My example would be: 

  • Pinterest Marketing Tips
  • Pinterest Marketing Strategy
  • Pinterest Marketing for Beginners
  • Pinterest for business
  • Pinterest for Bloggers
  • Pinterest Virtual Assistant

Those are the six sub-keywords I use most often and the top keywords that have to do with my business

Because I always focus on my top sub-keywords when creating content, my content typically ranks right at the top when those keywords are searched. 

The algorithm sees that I am using relevant and proper SEO and that I am consistent in my pinning, so it favors my content and shows it to a larger audience. 

So if you are one of the Pinterest users who is getting frustrated with a low reach, re-evaluate your SEO and your strategy. You will be surprised how a few simple tweaks can elevate your entire account

Gone are the days when Pinterest wanted us re-pinning our content over and over.

Being successful on Pinterest today means focusing on fresh Pin content- rather than pinning the same pin to multiple boards. 

This is a very outdated practice many users are still using. A practice that will hurt your reach and possibly get your account flagged. 

Staying up-to-date on best practices is key to being found on Pinterest.

Don’t let a low reach get you down. Re-evaluate your SEO and strategy. 

Think about how nice it will be six months from now to have a pin you haven’t touched in months send you traffic on auto-pilot. Think about what that could mean for your email list or client list. Or even better, your sales.  

And if you want to learn more about proper Pinterest SEO and current best practices and pinning strategies, click HERE! 

As always, 

Happy Pinning! 

xo Megan