Between 2021 and 2022, the number of users and businesses on the Pinterest platform grew by over 50%.
Making Pinterest one of the most popular, FREE ways to share ideas, get inspiration, sell products and drive unlimited traffic to websites, blogs, online stores, and other social media platforms.
The cool thing about Pinterest is once a pin is on the platform, it’s there for LIFE! This pin is over THREE years old and this month alone has sent me nearly 2K website visits!
Like Instagram, Facebook, and TikTok, Pinterest is an ever-changing platform, which can be frustrating. Especially for seasoned Pinterest users such as myself, who have been on the platform for nearly a decade.
It seems new changes are often being made, and we content creators constantly have to flex and change up how we are pinning.
And while it can be a bit daunting at times to have a strategy that worked so well for a while suddenly stop working, these changes are for the better, which we have been able to see in the form of user growth on the platform.
While Pinterest is a great place to promote and share content, getting that desired click can be more challenging. Many Pinterest marketers out there tend to make it seem like it’s an easy feat to drive 1,000’s of page views to your blog almost overnight. And when that doesn’t happen, it’s pretty easy to want to throw in the towel and give up.
I get it.
However, I am here to give you some realistic tips on how to get more traffic from Pinterest because it is possible! I average 80,000+ views to my site monthly from the platform. And with the RIGHT tips and a decent amount of effort, you can also start driving free traffic to your site!
Let’s get a quick rundown on how Pinterest works.
Which you may already know, but it can’t hurt to revisit!
Pinterest is a search engine. And while it has many social media aspects, first and foremost, it is a search engine. It pulls from SEO and places content in front of the right audience based on the keywords you use to optimize your pin and the keywords other users are searching for.
It has an algorithm that decides how valuable your content is based on your pin imaging, the keywords you use to optimize your pin, the boards your pin is being pinned to, and how much engagement that pin specific pin is getting.
The Pinterest algorithm favors relevancy. It wants to see your pins being saved to relevant boards. For example, recipe pins to recipe boards, travel pins to travel boards, etc.
The better your content is optimized and pinned correctly, the higher of a chance it has to appear in front of the right users when specific keywords are searched.
Sadly, your reach has nothing to do with clicks. As much as other Pinterest Marketers like to focus on that, I am here to break the bad news and let you know that your monthly views are simply a vanity number.
Yes, the more users you reach, the better! But, pin engagement no longer boosts reach as it used to, which is a big bummer. And just because a pin has reached 2K people doesn’t necessarily mean they even saw it. It just means it appeared in a 2K home feeds. They could have scrolled right by it without even noticing it.
So the question stands, how do you get more clicks?
I pride myself on being EXTREMELY transparent when it comes to Pinterest traffic to my clients and my students.
There is no quick fix or magic solution. However, contrary to other things you may have read regarding Pinterest traffic, it does take a decent amount of work to figure out what works for YOU.
I want to emphasize the “YOU” in my last sentence. What works for one user most likely will not work for the next when it comes to getting clicks. Why? We all have VERY different audiences, niches, and businesses.
What works for a travel blogger in terms of getting clicks most likely isn’t going to work for someone like me in the marketing niche. Our ideal readers are interested in very different things.
Even someone in the exact same niche as you may have a different audience. They may attract readers who respond to a more neutral pin color, whereas I know my audience responds to brighter pin colors and bolder text.
The VERY best way to get more traffic from Pinterest is TRIAL AND ERROR when it comes to your pin’s design and wording. Yes, I know, not the answer you were probably hoping for.
Once you figure out what works for YOU, the easier it will be to create pins moving forward, and the more traffic you will get!
Let’s talk about the things you can tweak if your current pins aren’t sending you the traffic you want.
Colors: The colors you may be using for your pins might be too neutral, making them not stand out as much in a smart-feed full of pins. If the colors you are using for your pins currently aren’t working, try to step out of your comfort zone a little and use some different colors.
Wording: The wording you use on your pins is EXTREMELY important. These words will get your reader interested in what your pin links to OR send them scrolling. Get creative with your wording. Try to get your reader interested without giving too much away.
Fonts: First, you want to make sure the wording on your pin is easy to read. Using a variety of easy-to-read fonts can help certain words stick out over others. Words you know will get your reader interested in what your pin links to. Try playing around with fonts on your pin image to see if it helps with engagement.
Imaging: Since the algorithm also pulls from imaging on your pin, you want to make sure you are using images that pertain to the wording on your pin AND the keywords you are using to optimize your pin. So if your pin is about cleaning or organizing, you would choose an image of someone cleaning or an organized drawer. It seems like a small thing, but trust me, it will pay off!
Other things you want to make sure you are doing…
Make sure you are up-to-date with current best practices and guidelines. Pinning with outdated strategies will get your account flagged as spam and shadowbanned. When that happens, 95% of the time, you have to start an entirely new account.
Group boards can hurt you more than help you if they are not niche-specific and optimized correctly. Remember how I said Pinterest picks up where your content is being pinned? If it’s being pinned to a board full of pins on various topics and that board is not optimized for SEO, your pin will TANK. And it will hurt your overall profile performance.
Make sure your boards are correctly optimized, AND if you are pinning to group boards, make sure they are also niche-specific and optimized.
Here are my client’s results with an 7 week old Pinterest account! Proper pinning and SEO pays off!
Stay consistent! The best way to see results is to pin fresh NEW images daily (over re-pinning images on the platform) and analyze what your audience is responding to!
If you want to learn all there is to know about using the Pinterest platform properly and staying up-to-date with best practices and guidelines, click HERE!
Are you thinking about becoming a Pinterest Virtual Assistant? Then you have landed on the right post!
I will break down the 4 things you want to know about becoming a Pinterest Virtual Assistant.
I’m Megan! I have been working in the Pinterest Marketing field for over seven years. I have sold over 5,000 courses on Pinterest Marketing, worked with 100’s of clients, and in 2020 decided I would teach others how to do what I do and become a Pinterest Virtual Assistant. A Job that earns me a steady 6 figure income. No, that did NOT happen overnight. Again, I’ve been at it for seven years now! BUT it’s 10000% achievable if you have the drive!
Since then, I have helped over 1,500 students start their own successful Pinterest Virtual Assistant business. A business many of them have turned into a full-time career! All of which you can do remotely (in your PJ’s if you want) from the comfort of your own home.
This post will cover the questions I get asked the most on becoming a Pinterest Virtual Assistant!
Ready? Let’s dive in!
What is a Pinterest Virtual Assistant?
Believe it or not, Pinterest is one of the fastest-growing platforms for online marketing.
In 2021 Pinterest’s ad revenue surpassed 2.58 BILLION dollars. An over 50% increase from the year before. What does that mean? Now more than ever, businesses are realizing that Pinterest is a traffic-driving powerhouse they can use to sell their products and promote their websites.
The reality of it all is it takes someone who knows how the platform works to be successful on it. It’s a lot more complicated than simply uploading a cute image and saving it to a board.
Pinterest Marketing involves knowledge of Pinterest SEO and how to analyze data correctly to figure out what is working for your specific client.
A Pinterest virtual assistant’s job is to help get traffic to a client’s website or online store. It involves:
Profile setup and optimization
AND sometimes ads or promoted pins.
What kind of income can you bring in as a Pinterest VA?
Most Pinterest VA’s can start out charging 25+ dollars an hour. But, after seven years, I have a set rate of $75 an hour, AND I have a few brand-name clients with $2,000+ a month packages. Pretty sweet, right?
Here is one of my students who makes a steady 5 figure income from her Pinterest VA business, and she is a full-time stay-at-home Mother!
I took Megan’s bundle (VA Ninja + Pinterest) almost 2 years ago, and it was one of the best choices! I not only started my Pinterest VA business right away but also started to earn $3k cash months consistently as a stay-at-home mom! Some of the many things I love about her teaching style is that she is very easy to understand and provides a step-by-step process from start to finish! There are many Pinterest programs out there full of “fluff” or basic info, but Megan’s e-courses gave me the confidence to take my Pinterest knowledge to the next level and become a coach myself! Today, I earn 5 figure income because of the Pinterest foundation she taught me! Her courses are a no-brainer cost for the value and support she provides for her community inside her FB group!
If you are willing to put in the work, they sky is the limit when it comes to income.
Do you need to know Pinterest Marketing?
Yes. You want to have a good handle on all the bullet points I covered above.
However, I offer a monthly-updated Pinterest Marketing course that will give you all of the knowledge AND skills you will need to become a successful Pinterest Virtual Assistant.
How do you know if this will be the right career for you?
You have to have a good work ethic to start your own business. You are the one running the show. And you will get out of it what you put into it. Sadly the money and clients don’t just show up. But if you are willing to put in the work, you will have a ton of success!
You have to have basic technology skills. You need to know how to create pins in Canva or a graphic design program of your choice, and you have to be a little creative. You will be designing all different types of pins for various clients.
You need to know the basics of starting and running a website since you will need a place for potential clients to land.
You should be analytical. A large part of the job is reviewing pin metrics and analyzing analytics to see what is and is not working.
If you already have a good handle on Pinterest Marketing, you can check out my Pinterest Virtual Assistant course HERE.
If you need to learn Pinterest AND you want to start your own Pinterest VA Business, you can choose the bundle at check out! You can learn about Pinterest Ninja (my Pinterest Marketing course) HERE.
Both options come with lifetime group support to help you overcome any struggles or obstacles you may face! I want to see you be successful! And provide you will all of the resources you will need to do just that!
Becoming a Pinterest Virtual Assitant has been life-changing for me and financially life-changing for my family. I can bring in an income while reaping the benefits of being a stay-at-home mom!
What skills do you need to be a Pinterest Virtual Assistant?
So you want to become a Pinterest Virtual Assistant? Or at least you have been thinking about it since you landed on this post. I have been working in the Pinterest Marketing field since 2015 and have worked with a large variety of clients!
From bloggers to online business owners and some big named brands too! The Pinterest platform is growing substantially for online businesses and bloggers using it to promote their services and drive free traffic. Pinterest Virtual Assistants are now higher in demand than they have ever been.
And it won’t be slowing down anytime soon.
In fact: Compared to other social platforms, Pinterest users are 90% more likely to say they’re “always” shopping and 30% more likely to say they “love” shopping.” Making Pinterest an essential GOLD MINE for anyone with a website or online store.
The hard truth for many of these businesses and bloggers is that 1. They don’t have time to manage their own Pinterest accounts, and 2. It takes someone who knows everything there is to know about Pinterest Marketing to manage and grow an account successfully.
That is why the need for Pinterest Virtual Assistants grows daily.
But what skills and knowledge do you need to become a successful Pinterest VA?
How to set up a Pinterest for business account from scratch
How to convert a personal account to a business account
How to properly optimize an account in order for it to rank under the right keywords
How to set up and optimize boards adequately based on your client’s niche and content
How to read and analyze Pinterest analytics and individual pin metrics to see what is and is not working in terms of engagement and reach.
How to use the data you read from Pinterest analytics and metrics to create a pinning strategy that fits your specific client’s needs
How to do keyword research
How to create eye-catching pins
How to properly optimize pins for SEO
What are the benefits of starting your own Pinterest Virtual Assistant business?
There are so many benefits. Bringing in a STEADY and consistent monthly income from the comfort of your own home is worth its weight in gold.
I dabbled in the MLM world for a while, and while that is an excellent option for many people, it was not my jam. And I do not like direct sales. Plus, it wasn’t the income I needed, and it wasn’t consistent.
With my Pinterest VA business, I bring in a STEADY $5,000-7,000 a month. Every single month. I have monthly management clients and clients for whom I do account set-ups, profile audits, pin creation, and strategy services.
Being a stay-at-home mom and running my own business have been life-changing for my family and me, both mentally and financially.
This is a business that anyone with a computer and basic computer skills can do.
If you want to learn even more about becoming a Pinterest Virtual Assistant, you can check it out here.
Yes, even if you don’t know Pinterest Marketing, you can still get started!
If you landed on this post, you have probably already spent a decent amount of time online searching “work from home jobs” or “Pinterest Virtual Assistant Jobs.”
And I know firsthand how overwhelming it all can be. I average $5-7K a month with my Pinterest Virtual Assistant business. A job I can do from the comfort of my own home.
A job where I am the boss, and I make my own hours, working as little or as much as I want to. A job where I can pick and choose who I want to work with.
Now, I pride myself on being as transparent as possible when it comes to starting your own business. So in this post, I will break it all down for you
A quick rundown on why I started my own business!
I graduated from college back in 2008 and went right into the corporate world. A short three years later, I had my son Ethan in 2011. I worked right up until he came.
At this point, my husband and I both mutually decided I would take a year off to stay home with him. Once Ethan turned one, I started looking into going back to work. But the cost of childcare WAS NUTS. I was shocked and discouraged since I would be working to pay for someone else to watch him. And I wasn’t ok with that.
So I started doing some small contracting jobs on the side from home. Fast forward to 2015, and my daughter Kori was born!
I dabbled in the MLM world for a bit, but I wanted to find a way to make a STEADY and solid income. Plus, sales were not my thing.
It was about this time a client of mine wanted me to look into Pinterest as a way to reach their ideal target audience, homeschool Moms. So I dove right in.
After about three solid months of pinning their content on the Pinterest platform, we were able to increase their monthly sales from $3,000 to over $6,000, all with the help of Pinterest.
At this point, I knew I hit a marketing gold mine.
And I needed to figure out a way to harness it.
I started telling my other clients about Pinterest and started using it to drive traffic to their websites and online stores.
By late 2016 I had a full Pinterest Marketing client list. I was bringing in a steady 3K a month. Since I had two younger kids, I would wake up about 2 hours before them (yes, it was rough for a bit) and work. And I would also take advantage of nap times to work and sometimes would work for an hour or two after they went to bed.
But I was able to be a stay-at-home Mom while now being able to contribute to my family financially.
In early 2019 I launched my second course, Va Ninja. My first course Pinterest Ninja came out in 2018. I knew being a Pinterest virtual assistant was a job anyone could self-train themselves to do.
I knew there were Mothers out there like me who wanted the best of both worlds to be a working, stay-at-home Mom.
Here is the reality of it all.
Pinterest is growing at a substantial rate when it comes to bloggers and online business owners utilizing the platform to drive traffic, make more sales and increase brand awareness.
It also takes someone who knows how Pinterest works to help make that happen.
I have been helping clients with Pinterest marketing for nearly seven years now and have increased my income to well over $5K. Of course, I can work more now that both my kids are in school full-time. But I am still around to help with class parties, field trips, and homework. And my added income has changed our lives.
It’s not a get-rich overnight kind of gig. It takes a lot of time and effort to start your own business. And this job takes someone with a lot of work ethic and drive to succeed. However, it is a reliable way to make a consistent monthly income from home.
Luckily I have made a VERY step-by-step course that lays out the entire process of starting your own Pinterest VA business from start to finish.
I have sold over 5,000 courses on Pinterest Marketing and have helped over 1,000 women (and men) start their own Pinterest VA businesses. You can read interviews from a couple of my students HERE.
And you can check out VA Ninja HERE!In addition, there is a bundle option for those who also need to learn Pinterest marketing!
Monthly views. The one thing many Pinterest users (including myself) tend to get hung up on. I mean, it’s hard not to get frustrated when you are doing all the things that have been working great for the past few months, and then BAM! Your reach starts to drop out of nowhere.
And no matter what you do, you can’t seem to get those numbers back up to where you want them to be.
Why is this happening?
In this post, I will cover the top reasons your Pinterest numbers could be taking a hit and what you can do to fix it.
First off, let me explain what “monthly views” really mean.
That is your reach. How many home feeds and searches your content is appearing in. It doesn’t even mean that someone has physically laid eyes on your pin. It just means that your content has reached X amount of users.
Many seasoned Pinterest users know that your reach means jack squat when it comes to the traffic to your website. Even more now than in the past.
In the past, the more engagement your pin received, the higher the reach would be. And while pin engagement can still help the reach, unfortunately, it’s not always a make-or-break deal.
And like I said, I still tend to get hung up on that number as well, but what I try to focus on the most for myself and my clients is the actual traffic to the back end of my website.
However, having a more extensive reach can help get more viewers to your site. So when it takes a hit, it hurts. And while my own reach has dropped about 150K in the past month (ouch, I know), the traffic to the back end of my site has only dropped by about 20-30 users a day. I am still getting about 3,000+ views a day from Pinterest.
A big reason for a decrease in numbers this time of year (March-July) is due to the seasonal slump. Less Pinterest users are active on the platform.
Everyone sees a significant uptick in reach and traffic starting at the end of July and going into August as kids return to school. We are also heading into the holiday season.
Holiday content IS HUGE on Pinterest. And holiday content trends anywhere from 2-3 months BEFORE that specific holiday. So Halloween starts to trend at the end of July/beginning of August.
Christmas starts to trend around the beginning of September. Because of this, MORE users are active on the platform. And even if you don’t pin holiday-specific content, you will still see your reach increase.
After the New Year, things start to slow down again, usually beginning in February.
That 5-month hit can SUCK, but the key is staying consistent so your confidence score doesn’t take a hit from inactivity. When the end of summer rolls around, you will see an even more extensive reach due to staying active.
And just because a pin doesn’t take off how you want it to now doesn’t mean it won’t take off a couple of months down the road.
A trending pin or pins lost their traction.
This is another reason for a decrease in numbers, and while it’s a bummer, it’s totally normal.
This pin reached over 90K just last week, and now it’s starting to lose momentum. The reach dropped by about 23K in less than a week. And due to that, my overall reach took a hit too.
BUT my actual website traffic has stayed relatively steady.
Your pins will do this ALL the time. The cool thing about Pinterest is once a pin is on the platform, it is there for life, and it can appear in searches for life. So even if it loses traction now, it will most likely pick back up a few months down the road.
The key is to stay consistent and keep uploading fresh new pin images daily.
A shadow ban!
These are the worst, and while it’s not happening nearly as much as it did in the past (thank goodness), it’s still happening.
What is a “shadow ban?” When Pinterest either purposely or accidentally flags your account and content as spam.
The #1 reason it gets flagged is due to the user pinning with VERY outdated practices such as re-pinning the same image to multiple boards. Ya gotta stop doing that!
The second reason is the “glitch in the spam filter.” Marking safe content as spam. This was happening like WILD FIRE just a few months back. Luckily they seemed to have worked it out now, thank goodness.
The big bummer is the only indicator of this happening is your pin reach drops from 1K+ a pin to 0-3 overnight like the image above shows. It happens FAST. I am talking about your pin metrics. This is where you will see the hit, and you can see it with your overall analytics as well. You will see your stats almost flatline.
You can reach out to Pinterest support to see if they can help, but 99% of the time, you have to start a brand new account, which can be a killer to a business that gets most of its traffic from Pinterest.
So be sure you are up to date on current pinning strategies and best practices.
How to get over the drop in reach
I wish I had a foolproof answer for you. But since we all have very different niches and audiences, I will give you some helpful pointers.
Don’t give up and stop pinning. This is the one thing you don’t want to do. But, on the other hand, I know it can be hard to put your time and energy into something that isn’t currently bringing you optimal results. I know firsthand how frustrating it can be.
But staying consistent will pay off. Trust me; I’ve been at it for over seven years now! I have an intense love-hate relationship with the platform. But I know my consistency is why it has paid off so much for my website traffic.
Make sure you are up-to-date with current best practices and pinning strategies. And for the love of all things holy, STOP re-pinning your image to multiple boards. Yes, it may be working for you now, but you will eventually get caught in the spam filter, and then you will be F*&$%@.
Keep going! It will be worth it!
If you want to learn more about proper Pinterest SEO, current pinning strategies, and best practices, you can click here.
If you are over managing your own Pinterest account and want help, you can click here!
Why you need to stop pinning to group boards on Pinterest
I have touched on this topic a few times in different posts in the past, but I figured I would elaborate a little more since I see this mistake made more often than not.
Group boards are KILLING your reach and confidence score on Pinterest; I mean destroying it.
You may be thinking, “Well, I pin to them now, and I have a good reach.” But what is a good reach? Many Pinterest users think their reach of 20-50 impressions per pin is good, and for brand new accounts, that may be the case.
But if you have been active on Pinterest for a while and your reach is still low, it’s due to a low confidence score, AND pinning to group boards can be a big part of that low score.
You can read this post here that goes into detail about what a confidence score is.
Let’s chat about group boards.
Relevancy. That is the #1 thing Pinterest wants us to focus on. They want us to be pinning and displaying content relevant to our blog/business.
But what goes into showing Pinterest your content is relevant?
SEO, what you pin and where you pin it.
For example: When you create a pin, you use an image relevant to the pin’s topic, wording that is relevant to the subject of the pin. You then upload it to Pinterest using keywords and Pinterest SEO relevant to the pin, and then you pin it to a relevant board optimized with proper Pinterest SEO.
All of those steps help the Pinterest algorithm display your content to the right audience, searching for the specific keywords you have used in your pin AND the board it has been pinned to.
When the keywords you use in your pin description match up or pertain to the keywords in your board’s description, it shows relevancy.
So here is the issue with 95% of group boards.
They are not optimized for Pinterest SEO. A vast majority of group boards I see user’s pin to look like this one:
Yes, this board has almost 2K followers. But, unfortunately, so many think pinning their content to it will help the reach of their pin, when in fact, it’s just the opposite.
There is zero SEO for this board. And not only that, they allow a variety of niches to be pinned to it.
Pinning your niche-specific pin to this board will confuse the Pinterest algorithm since there is no SEO for this board, thus showing Pinterest your pin is not relevant. Which slowly starts to hurt the reach of your entire account.
Not only that, since a variety of users pin to it, the chance of your content being pinned to ANOTHER non-relevant board is much higher. Hurting the reach of your pin AND account even more.
Try and get the idea out of your head that the more followers the board has, the more people will see your pin.
That is SO very false. Just because it’s being pinned to a board with a large following does NOT mean all 2K people will see it. In fact, there is a good chance no one will see it.
Your pin will get a better reach being pinned to your personal niche board that is appropriately optimized for Pinterest SEO even if there are only 5 followers.
Why? The algorithm is picking up on the keywords of your pin pertaining to the keywords of the board it is being pinned to. SHOWING THEM YOUR CONTENT IS RELEVANT! Which they like! Which means they will push your pin out even further!
No, the keywords don’t have to match up word for word. But pinning a fitness pin to a fitness-related board will perform 1000 times better than it being pinned to a non-optimized group board. All-day long.
Confused? Don’t be.
Keep these things in mind: IF you do pin to a group board, make sure it’s specific to the topic of your pin and that the board title and description are correctly optimized.
With Pinterest not wanting us to re-pin the same image over and over, if you do pin to a group board, you upload your pin directly there and leave it. Re-pinning it more than once can get your account flagged as spam.
Make sure you are up-to-date with current best practices and guidelines.
And know that your account can be 10000% successful without group boards; in-fact, you may see your reach go up if you stop pinning to non-relevant boards and re-optimize your boards with proper SEO.
You can lean more about PROPER Pinterest SEO and current best practices HERE!